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Osborn Communities Connect CoalitionAsk 100 Osborn Kids Art Show
100 Osborn Kids Art Show
The frameworkThe planThe processWhat we learned along the wayHow it impacts the work of the coalition
Needs AssessmentProfile population needs, resources and readiness to address the problems and gaps in
service delivery.
Capacity Building/Community MobilizationMobilize and/or build capacity to address needs.
Strategic PlanningDevelop a comprehensive strategic plan.
ImplementationImplement evidence based prevention programs, policies, and practices.
EvaluationMonitor process, evaluate effectiveness, sustain effective programs/activities, and improve or
replace those that fail
Strategic Prevention Framework
Community PartnersThe OCC is a coalition of dedicated community agencies, professionals, and community members working together to build a stronger community.
Abrazo Health CareACE ConsortiumArizona Department of Economic Security Division of Children, Youth and FamiliesArizona Latino Arts & Cultural CenterAssociation for Supportive Child CareFamily Involvement CenterFirst Things First Central Phoenix Regional Partnership CouncilFresh Start Women’s FoundationGreater Phoenix Child Abuse Prevention CouncilMaricopa County Department of Public Health South Phoenix Healthy Start ProgramNative American ConnectionsNative HealthOsborn Elementary School DistrictPhoenix Children’s Hospital Child Abuse Prevention ProgramSouthwest Human Development Early Head StartSouthwest Human Development Head StartSouthwest Human Development Healthy Families ProgramWomen’s Health Coalition of ArizonaYMCA – Legacy Foundation Chris-Town
• This project is funded by Magellen• Block grant funds•End of our 4th year
Osborn Communities Connect (and have fun)
Our Mission…
To increase community collaboration to enhance services to meet the diverse cognitive, emotional, and social developmental needs of children birth through age five and their families residing in Central Phoenix.
Community Served
Professionals working with 0-5 population. Families working and/or residing within zip code
85003, 85004, 85006, 85007, 85008, 85012, 85013, 85014, 85015, 85016, 85017, 85018, 85019, and 85034
With a strong focus on the Osborn Community
Goals and Objectives
Strengthen families and communities to reduce the likelihood of adverse childhood experiences which lead to later substance use.
• Objective 1: Increase professional knowledge of the impact of adverse childhood experiences on young children and strategies that strengthen families and communities by a statistically significant amount as measured by a retrospective post assessment.
• Objective 2: Increase parents’ knowledge of community resources
and strategies that strengthen families by a statistically significant amount as measured by a retrospective post assessment.
In simple terms…
Reduce likelihood of
adverse childhood
experiences
Reduce later substance
abuse
Prevention Strategies
• Community education
• Public Information and
Social Marketing
• Community Development-
community based process
• Adult Peer Leadership
Looking closer at Objective 2
To increase parents knowledge of strategies that promote family resiliency by a statistically significant amount as indicated by a retrospective survey.
Prevention Strategies we use with Objective 2
• Community Education
Parenting Workshops
• Adult Peer Leadership
“Community Ambassadors”
• Public Information and Social Marketing
100 Osborn Kids Art Show
PBS Ads
OCC website
OMS EXPO
Community Ambassadors!
How it all got startedBrainstorming session on how to reach
parents and how to deliver positive parenting messages.
We asked experts from Free Arts of Arizona their advice on how to move forward on our idea to execute a community art project.
We asked our community partners (daycare centers in the Osborn Community) if we could take the project into their centers for 2-3 hours with kindergarten thru 4th grade children.
We went into the daycare centers with…
PaintPaperBrushesPoster PaperA little uncertainty
and a simple question…
We asked and then we listened…
We simply told the children that sometimes we get to talk to parents about what children need.
We told them we wanted to know from them what they thought was the most important thing that parents should do.
Let’s try it now
We learned some things right away
•Sometimes we could not write fast
enough.
•Daycare center after daycare center the
same themes emerged…
•Children wanted safe, stable, nurturing
relationships. They wanted to learn,
make choices, and experience joy with
their caregivers
There were some exceptions…
In daycare centers with higher percentages of children in CPS enrolled, we saw themes of safety and basic needs emerge.
Examples:Please don’t hurt meKeep me safeTake care of me
Themes
42
16
11
11
10
10
Parent-Child InteractionsBasic NeedsPhysical AffectionTeaching/helpingRespectSafety
Love me
Show me you care
Show me you love me
Tell me you love me
Teach me things
Teach me how to behave
Teach me to take care of myself
Help me
Let me make choices
Show me respect
Don’t hurt me
Don’t hit your children
Be good
Be nice to me
Watch me
Never leave me alone
Keep me safe
Play with me
Take me to the park
Take me swimming
Celebrate with me
Spend time with me
Have fun with me
Eat together
Listen to me
Keep me healthy
Care about me
Keep me strong
Don’t smoke
Take care of me
Responses
Group Statement paired with Positive Parenting PrinciplesPositive Parenting Principles Corresponding Statements
Create a safe, secure, loving environment Spend time with me, Do things with me, listen to me, talk to me, take me places, share with me
Create a positive learning environment Teach me how to behave, be happy for me, celebrate with me, teach me to read, help me to help others
Use assertive discipline Keep me safe, protect me, be nice and friendly, don’t hurt me, be a good role model, be patient
Have reasonable expectations Respect me, watch me, get me ready for school, talk with my teachers, let me make choices, let me try things on my own
Look after yourself Keep me healthy, teach me how to take care of myself
Then we just start talking to parents and
caregivers…
• We tell them about the project.
• We tell them that out of 100 children, only a few said “buy me something.” Most of the children said things like:
Be with mePlay with meCelebrate with me
Evolution of an Art Show
Brought the artwork back to the coalition and we asked ourselves how can use The children’s art to advance our work under Objective 2.
Translated children’s statements
Framed art
Developed print material
Purchased easels
Went on the road to meet parents (of children age 0-5) where they are in the community (daycare centers, community events, back pack drives, food box distributions)
Special 1 month display at the Arizona Latino Arts and Cultural Center (ALAC)
Typical response from parents
• Smiles
• Head-nodding
• Comments like
“That’s all they really need”
• Giving an example of how their
children need nurturing
• Reflecting on their own childhood
and what was important to them
Shines the light on what’s working well for their family
After some brief rapport building… we are soon having a conversation with a parent about what they are already doing right.
The project then inspired the coalition to launch more activities under the strategy Public Information/Social Marketing
• 4000 Bookmarks with parenting tips that match the child’s
statements
• 300 Bookbags with the child’s art
• 3000 Calendars with art and parent tips
• 2 15 second ads on PBS (30,000 households)
• Short film with parenting messages posted on website and
SWHD YouTube Channel.
Immediate Impact of PISM efforts!Page Views
577 total page views4.97 avg. pages per visit
Source of Visits21.55% of visits found the site by searching Google or another website5.17% of visits were from links/referrals from other websites73.28% of visits were from direct traffic – typing www.occ4kids.org into the browser
Top Pages ViewedHome Page – 195 viewsACE Study – 68 viewsAbout Us – 59 views100 Kids – 50 viewsCommunity Resources – 44 viewsStrong Communities – 44 viewsCommunity Partners – 40 viewsPromotoras – 38 viewsContact Us – 35 viewsTop cities: Phoenix, Tempe, Mesa, Scottsdale
Site Visits66 people have visited the site116 total visits
oSeptember: 6 visitsoOctober: 30 visitsoNovember: 17 visitsoDecember: 21 visitsoJanuary: 42 visits
4 mins. 38 secs. avg. visit length10 of the 116 total visits have been on a cell phone or tablet
Next steps
• Art show toolkit on website• New questions being asked each summer
What makes a strong community?What makes a strong family?
• Continued content to reinforce core messages• Social Media training for coalition• 2013 Calendar
A special thanks to…
Magellan Health Services of Arizona! (special shout out to Heather, Juan and Denise for their support!)
• American Lutheran Preschool• Guiding Light School and Childcare• Little Kids N Company Inc.• Kiddie Kare #1• Kiddie Kare #3• Panda Bear Learning Center• Teach N Tots Inc.• Yellow Brick Preschool• Native American Connections• Willow Canyon High School Media Club• Osborn School District• First Things First for help with ALAC Art Show and film• Community Ambassadors!
Thank you!
