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Give your innovation process a creativity boost.
Index
• About us
• yutongo as part of your innovation management
• What is yutongo?
• yutongo‘s creativity process & methodology
• Technical specs
• Our products
www.yutongo.com
About us
• In 2006, Walid & Sandro met while working forBrainStore, a pioneer in systematic ideation.
• 2009 to 2012: Several experimental prototypes of yutongo, a new breed of web based ideationapplications, iterating and developing of business andcommunity model.
• 2013: Series A round
• 2013 – 2014: Development of current yutongo versionbased on a freemium busines model
• 2014: Soft launch of the application
Walid Ahmed, CTO & Co-Founder
Sandro Morghen, CEO & Co-Founder
www.yutongo.com
yutongo as part of your innovation management
Innovation strategy, strategic innovationprojects & challenges
Classic innovation & stage gate models Product development LaunchIdea findingprocess
Fuzzy Frontend
of Innovation
…
www.yutongo.com
yutongo as part of your innovation management
Idea findingprocess
Fuzzy Frontend
of Innovation
…
www.yutongo.com
Innovation strategy, strategic innovationprojects & challenges
Classic innovation & stage gate models Product development Launch
yutongo as part of your innovation management
yutongo
Ideation with
www.yutongo.com
Innovation strategy, strategic innovationprojects & challenges
Classic innovation & stage gate models Product development Launch
yutongo as part of your innovation management
yutongo
www.yutongo.com
Innovation strategy, strategic innovationprojects & challenges
Classic innovation & stage gate models Product development Launch
What is yutongo?Browser based application for the strcutured development and generation of ideas for any creative challenge,
using an unique approach which is fun – and works.
Creativity process with yutongo
www.yutongo.com
Creativity process with yutongo – 1/Break down your project
Step 1: Break down your creative taskWith the help of the application, a complexe ideation brief will be split down in easy-to-answer sub-questions.
Example: «New beverage ideas for the youth market»
Sample sub-questions• What are creative ways to open an close any container?• What makes a teen product a teen product from your point of view?• How would you name a beverage product which won‘t attract teens at
all?• Etc.
Creativity process with yutongo – 2/Define community
Step 2: Assemble innovator teamSpread the yutongo Idea challenge on your channels (intranet, social media etc.). Handle applications and define the participating team.
Creativity process with yutongo – 3/Collect ideas
Step 3b: Innovators create idea combinationsBased on the creative material/idea fragments collected in the previous step, innovators will create idea combinations based on the original briefing.
Step 3a: Innovators collect idea fragmentsThe participating innovators run through the different sub-questions and answer them in a fun and engaging way. The result from this step is what we call «Idea Fragments».
Creativity process with yutongo – 4/Rate ideas
Step 4: Idea ratingThe most promising ideas from the idea collection process (defined by the project owner) will rated against several rating criteria (1 – 5 star rating) by a selected team. During this process step, idea raters are also asked to comment ideas.
Creativity process with yutongo – 5/Manage ideas
Step 5: Export and edit ideasAt the end of the process, projet owners have several export options of the content collected at their disposal (pdf, .csv/Excel). The report includes all ideas with idea title, description, average ratings and comments. Now, the ideas can be made ready for further processing within your regular innovation management proceedings.
Kreativitätsprozess mit yutongo – 5/Ideenmanagement
Schritt 5: Ideen exportieren und weiterbearbeitenDem Projektowner stehen Exportoptionen der Ideen alsPDF oder .csv bzw. Excel inkl. Ideenbeschreibung, Ratingwerte und Kommentare zur weiterer Bearbeitungdes Materials im Rahmen des Innovations-managmementprozesses des Unternehmens zurVerfügung.
Kreativitätsprozess mit yutongo – 5/Ideenmanagement
Schritt 5: Ideen exportieren und weiterbearbeitenDem Projektowner stehen Exportoptionen der Ideen alsPDF oder .csv bzw. Excel inkl. Ideenbeschreibung, Ratingwerte und Kommentare zur weiterer Bearbeitungdes Materials im Rahmen des Innovations-managmementprozesses des Unternehmens zurVerfügung.
SpecsRuby on Rails 3.2PostgreSQL 9.2
Responsive DesignHosting on AWS
Put the ideation process in the focus, not the idea management process.
Approach creative tasks from several different view angles.
Glass clear iterations in the process enabling a super-productive form of creative collaboration.
An user interface that inspires and stimulates people while brainstorming. No more boring web forms.
What makes yutongo different from competitors?
Products
Our products
yutongo Basic
• Subdomain *.yutongo.com• No individual community• Hosting Amazon Web Services (USA)• No modifications
yutongo Business
• Run yutongo on your own domain (e.g. innovation.yourcompany.com) or in your intranet environment• Work with your private community• Host it wherever you want• Individual, customized functions if required
Business Basic
USD 9‘500.00
Basic license (yearly)Unlimited users
Unlimited updates
Support
No custom functions
No branding
Prices excl. Setup & Hosting
Business Premium
USD 18‘500.00
Basic license (yearly)Unlimited users
Unlimited updates
Support
Cusom modificationspossible (billed
separately)
Incl. training 2 days
Custom branding & colours
Business Lifetime
USD ? Let‘s talk.
Use yutongo foreverand change it as youwish (excl. Re-selling)
Unlimitierte UserUnlimitierte Updates
Support
Individuelle Funktionen included (2 weekns, 1 team of 4)
Incl. Training 5 days
Custom branding & colours
www.yutongo.com
