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UNSTICK your Rapidly progress a complex portfolio of stalled products DIGITAL PRODUCTS

Unstick your digital products by @ubxd

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UNSTICK your

Rapidly progress a complex portfolio of stalled products

DIGITAL PRODUCTS

ACCORDING TO...

Dave Evans, Product Manager (ecommerce) at Nature Publishing Group

Glyn Parry – Programme Manager at SH:24 (NHS collaboration)

Will Rowan, product lead at Ministry of Justice (and other orgs)

Richard Stobart – CEO, Unboxed Consulting, Agile Coach of the Year 2014

BIG, organisation?

in a

How do you get

MOVINGPRODUCTS

SLOW MOVING

Without

T R U S T...you can doNOTHING.

would anyone TRUST

WHY

YOU?

??

??

ways to create

1 2 3 4

5TRUST

Think like a salesperson.What do they want?

the players1UNDERSTAND

Who’s jobs are

What do they

What do they

AFFECTED?

NEED?

FEAR?

,

And bring everyone

back to the user...

who sometimes doesn’t get a mention amongst the complexity and interdependencies

You retweeted

1 2

Unboxed Consulting

... who sometimes doesn’t get a @mention amongst the complexity and interdependencies

process.against it.NOTWITH

Work

the governance

ESTABLISH

FOCUS.

Where is the money?What KPIs matter?What should the product owner be influencing?

2 where the value lies

COMPETITION.PRODUCT,MARKET

As a product owner, product, market and competition.

The product follows from there.

you need to understand

AND

As a product owner,

The product follows from there.

you’re dealing in features:OTHERWISE

“I can’t sell it unless it’s got feature”

,

THIS

Think

SHORTterm.

IMMEDIATELY.Focus on what users can benefit from

Show stakeholders what can be done rapidly.

Make it visible

Put everything on the walls

MAKE YOUR MARK

GET AGILE WORKING HARDIntroduce Agile to more teams.Quickly learn and iterate.Create vision statements.Groom backlogs.

3

INSTINCTIVELYAGILE, and many

to work that way.WANT

There are many people who are

who

AGIL

Don’t assume they’re not

,

just because they don’t know

, THE WORD

,

DO SOMETHINGHack, test and prove something yourself.

4

PROJECT MANAGERStry to control ALL the risk by doing

PRODUCT OWNERSunderstand how to take a

EVERYTHING.

bitesizemouthful

You’ll have to take some

RISKS.Find some

WORK

CONTRACTS.WITHOUT

WORKAROUNDS.

,

OUTTHERE

Get the product

however scrappy and unfinished it is.

SHARE IT,

person working on the product or service.

5 TRUSTEDBE THE MOST

is what’s important.

Business is just people.

FORMINGRELATIONSHIPS

,

BUILD

Build your reputation as the expert.

your reputation as the expert.

EVERYWHERE.Take in data from

They’ll trust you when you say “We don’t need , we need .”A B

BE

FREEEGO-

THE UNIT OF SUCCESS IS LEARNING

WORK IN OUTCOMES FOR USERS.

TWITTER NETWORK: Share this with your

#StuckPipeline