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р Automotive Software IT Solutions

TradeDealer.ru - Automotive Software IT Solutions

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Page 1: TradeDealer.ru - Automotive Software IT Solutions

рAutomotive Software IT Solutions

Page 2: TradeDealer.ru - Automotive Software IT Solutions

History of TradeDealer.ru Company

TradeDealer.ru was founded in 2011.

The lead strategy of our products — a car dealership’s business process automation.

Our first commercial product was online sales system for used cars. First release was

used by brands: Mercedes-Benz, Toyota, Lexus, Skoda, Nissan, Mitsubishi, Hyundai.

2012: implementation of software solution for Toyota Motor Russia DSMS.

2013: online sales system for new cars release.

2014: new expertise — digital-marketing for autobusiness.

Nowadays, more than 150 car dealerships in Russia are using TradeDealer’s products.

Page 3: TradeDealer.ru - Automotive Software IT Solutions

Showcase Add-on "Auto in stock"

• New and Used cars in stock

• Cars Inventory Management

• Automatic import

• Mobile friendly view

• Approved by importer

Add-on to car dealership’s existing site. Always relevant content, real photos, prices. Does not require modifications on your part. Running for 3 days.

Page 4: TradeDealer.ru - Automotive Software IT Solutions

Add-on "Auto in stock"

The main advantage of our add-on over existing solutions in car dealership is increasing leads from the site to the sales department at 3-4 times.The average conversion “The Visitor -> Application” is more than 3.5%

Page 5: TradeDealer.ru - Automotive Software IT Solutions

Marketing Add-on

• Identifying the goals of the site visitor (models and equipment,

colors, cars)

• Accounting promotional activities with the assessment of the

effectiveness and ROI

• Leads, models and promotions

Now you exactly understand how much costs lead or call.

Money Clicks CPC Applicetions CPL Cars CPS

Yandex 229 700 rub. 11 405 20,1 rub. 288 798 rub. 32 7 178 rub.

Google 54 820 rub. 3 390 16,2 rub. 97 565 rub. 17 3 225 rub.

Autochel 35 000 rub. 9 561 3,7 rub. 26 1 346 rub. 2 17 500 rub.

Drom 15 000 rub. 675 22,2 rub. 14 1 071 rub. 3 5 000 rub.

E1 85 000 rub. 4387 19,4 rub. 12 759 rub. 19 4 474 rub.

Normal marketing Good marketing True marketing

Page 6: TradeDealer.ru - Automotive Software IT Solutions

Special Offer Add-on

• Own promotions by any criteria (color, engine, shelf life, etc.)

• Importer’s promotions in 1 click

• Remarketing, RTB

Page 7: TradeDealer.ru - Automotive Software IT Solutions

Reposting car stock cars on web-portals

Place your cars on the leading classified sites of internet in Russia.

Cooperate with more than 60 classified portals. Add desired, if it is not on our list.

Page 8: TradeDealer.ru - Automotive Software IT Solutions

Cars Inventory Management Application

• For new and used cars

• Car stock renewal increase

• Upload photos / videos online

• Immediate placement on classified portals

Page 9: TradeDealer.ru - Automotive Software IT Solutions

Mobile Application for Surveys

• Questionnaire (test drive, issues, service)

• Reports on the model and car dealerships

• Real-time notification

• Manager’s control and CSI

Page 10: TradeDealer.ru - Automotive Software IT Solutions

СRМ

We took the best of traditional CRM, remove all unnecessary and took into account the specifics of autobusiness. Integrated with the inventory, website and marketing add-on.

• Does not require a long introduction

• Designed for Autobusiness

• Integrated with inventory

• Reports importer in 1 click

Easy solution to control sales

Page 11: TradeDealer.ru - Automotive Software IT Solutions

Landing Pages

Easy solution to increase sales

Ready-to-run solutions which can be rented and increase the conversion of web-traffic in the application / calls / delivery / visits

Promotion By vehicle type Body repair Locksmith

Page 12: TradeDealer.ru - Automotive Software IT Solutions

Online advertising (contextual adv, SEO, media)

Lead cost / call, rub.

Showcase 13,5 rub - 3,61 rub — data car dealership "Honda na Novosibirskoy”, Ekaterinburg

Reducing the cost of contact, rub.

Average price Tradedealer’s price By car dealership By TradeDealer

1900

200

3.6113.5

Retargeting (watched cars, began to fill out forms, ...)

Page 13: TradeDealer.ru - Automotive Software IT Solutions

TradeDealer.ru & Artsofte.ru

TradeDealer.ru is one of the start-ups issued

under the incubator Artsofte.

Artsofte Company is the professional web-

integrator that specializes on development

difficult internet-projects involving deep

analytics. We make web-services that are

based on the different platforms, intranets,

CRM-systems. Interactive presentations and

videos, shells for touchscreen terminals,

online gamification.

Key clients

#1 mobile operator

in Russia

#2 mobile operator

in Russia

#1 telecommunication

company in Russia

#6 airline

company in Russia

Page 14: TradeDealer.ru - Automotive Software IT Solutions

Key clients

«AvtoSpecCenter» Moscow, 8-th company in Russia

«AvtoPlus» Ural, 1-st company in Ural Region

«KluchAvto» Krasnodar Krai, top-20 company in Russia

«Business Car», key retailer of Toyota and Lexus in Russia

Page 15: TradeDealer.ru - Automotive Software IT Solutions

Contact us

19, Kirova st., office 1564, Chelyabinsk, Russia

28/10Gagarina st., office 503, Yekaterinburg, Russia

http://www.tradedealer.ru

+7 (343) 237-20-27, ext. 3

Call us

[email protected]

Address:

Car dealership or advertising agency?We have a ready-made solution for your business

CSO Tradedealer.ru, Anshakov Artem