Upload
socialchorus
View
620
Download
0
Embed Size (px)
Citation preview
State of the Art Communication:Does your internal communication measure up?
1 877-524-8322
#EngageU
Our Presenters
Sonia FiorenzaVice President SocialChorus
Sheryl LewisManaging Director
ROI Communication
Tina CoxEVP Accounts
ROI Communication
2
#EngageU
Today’s Topics– Business Trends– Workforce Trends– Communication Challenges– Communication Trends
3
#EngageU
Have a Question?Chat with us on ReadyTalk!
Use the hashtag#EngageU
on Twitter forquestions & comments OR
4
5
Business LandscapeBusiness Trends
#EngageU
Business TrendDigital technology is now everywhere, disrupting business models and radically changing the workplace and the way work is done
6
6
#EngageU
Business TrendCompanies are more geographically diverse than everMore diverse companies and institutions are achieving better performance
77
#EngageU
Business TrendIn today’s globalized business world, the rate of change has accelerated
Rapid business model innovation is forcing organizations to respond and reposition themselves quickly to meet new challenges
8 8
In a recent Deloitte study: 97% of executives say organization redesign is a critical priority.
#EngageU
Business TrendCompanies are decentralizing authority, moving toward product- and customer-centric organizations, and forming dynamic networks of highly empowered teams that communicate and coordinate activities in unique and powerful ways
9
Only 38% of all companies and 24% of large companies (>50,000 employees) are functionally organized today - Deloitte
10#EngageU
Business TrendEconomic inequality is at historic highs resulting in potential labor dissatisfaction and unrest
Incomes in the bottom 80% of the population have grown less than 0.5% per year, on average, while the highest income groups have prospered – Fortune.com
11#EngageU
Business TrendCompanies are confronting increasing skill gaps as well as challenges in managing the growing diversity of talent
According to McKinsey, on current trends, the global economy could face a potential surplus of 90 to 95 million low‐skill workers and a shortage of about 38 to 40 million high‐skill workers by 2020.
#EngageU
Business TrendThe war for talent is back
12
28% of employees say they plan to leave in the next 12 months even though they are satisfied with their current role.
According to Mercer,
12
13
Business LandscapeWorkforce Trends
#EngageU
Workforce TrendMore and more companies are allowing employees to work away from the office
14 14
Regular work-at-home, among the non-self-employed population, has grown by 103% since 2005 – Global Workplace Analytics
#EngageU
Workforce Trend
15 15
A higher percentage of Millennials make up the workforce today
#EngageU
Workforce TrendContingent workers and part-time workers make up about a third of the workforce as organizations downsize permanent staffs
16 16
Some large companies estimate that up to 30% of their procurement spend goes toward contingent workers
– Deloitte
17#EngageU
Workforce TrendThe disparity between online and offline employees and implications of this in the workplace are increasing
Source: www.eyo.net
#EngageU
Workforce TrendCompanies are struggling to develop leaders at all levels and are investing in new and accelerated leadership models
18 18
“Managers are not well trained as leaders. Companies have stopped investing in leadership development.”
– ROI HR Challenges Report
19
Communication Challenges
#EngageU
Communication ChallengeThe leader and manager communication style needs to shift away from “telling” and move towards interactive dialogue more now than ever before
20 20
The ROI Communication Benchmark shows managers and senior leaders play a critical role in building trust & engagement.
21#EngageU
ROI Communication BenchmarkOnly 49% of companies surveyed rate their managers as effective communicators
Key findings
Source: ROI 2014 Benchmark Survey Report
22#EngageU
Communication ChallengeEmployees expect to have a voice
#EngageU
Communication ChallengeOrganizations are recognizing the need to focus on culture and dramatically improve employee engagement as they face a looming crisis in engagement and retention
2323
Source: SocialChorus 2016 Study “The Technology Gap in Corporate Communications”
#EngageU
Communication ChallengeNoise is becoming ever louder
24 24
Source: SocialChorus 2016 Study “The Technology Gap in Corporate Communications”
71% report that their employees don’t read email and other content.
36% said that they are unhappy with the manner in which most content is delivered.
97% said that they face challenges with the tools they use.
25#EngageU
Communication ChallengeIt’s hard to consistently and reliably reach front-line employees
25
Source: SocialChorus 2016 Study “The Technology Gap in Corporate Communications”
59% of companies consider communicating with a widely distributed workforce a primary challenge. 73% of companies with more than 20K employees say this is a challenge.
26
Communication Trends
#EngageU
Communication Trend It’s not about if we should deploy communication technology
It’s about how
27
28#EngageU
Communication Technology
#EngageU
Communicators are relying on multiple internal and external channels to distribute content
Communication Trend
29
30#EngageU
Digital Ecosystem
Distribution /Syndication
Intranet siteEmail Social
platform
Content
Conversation
Content engagement
Enhanced content
Navigation
Distribution /Syndication
#EngageU
Communication Trend Communicators will ramp up their visual communication efforts – what we are seeing in outside media we need to bring inside
31
#EngageU
Communication Trend There will be continued pressure to better align and coordinate internal and external communication efforts
32
Everyone has access to everything and employees get information externally before internally in some cases. It is important to make communications cohesive.
#EngageU
Communication TrendMobile will become the top focus for many companies
33 33
#EngageU
Communication Trend More companies will recognize employee engagement as a business strategy, especially with increasing leadership changes and the abundance of mergers and acquisitions
34
35#EngageU
Communication TrendIC professionals need to become measurement experts in order to show the ROI of their work
Senior management is not going to make investments in communication efforts unless they see the value
Source: SocialChorus 2016 Study “The Technology Gap in Corporate Communications”
36#EngageU
Measurement Drives Performance
37#EngageU
Communication TrendTo break through the noise, companies are investing in campaigns around their most important messages
#EngageU
Have a Question?Chat with us on ReadyTalk!
Use the hashtag#EngageU
on Twitter forquestions & comments OR
38
39
Contact ROI Communication to learn more about inspiring and engaging your [email protected] +1-831-430-0170
Download the ROI HR Challenges Report
Request a copy of the ROI Benchmark Report
Request a Customized Demo of [email protected]+1-844.975-2533
Download the Technology Gap in Communications Report
40
Thank you