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Loyalty eCommerce solution

Softhis e-commerce platform

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Page 1: Softhis e-commerce platform

Loyalty eCommerce solution

Page 2: Softhis e-commerce platform

About us

Since 2005 Softhis is offering dedicated implementations: web applications,

CRM, ERP, workflow solutions, e-signature, mobile applications and user

interface design.

Softhis cooperates with Group for Engineering of Intelligent Systems and

Technologies at University of Science and Technology in Cracow. We are the

patron of Polish Association of Artificial Intelligence. Member of e-Commerce

Poland.

In annual Deloitte Technology Fast50 CE ranking, which gathers fastest growing

innovative technology companies Softhis came 1st in Poland and 3rd in Central

Europe in 2013.

Page 3: Softhis e-commerce platform

Loyalty eCommerce

Product Loyalty eCommerce is a platform for business that goes beyond the standard framework of B2B and B2C sales with actively rewarding loyal customers through a system of points or bonus. The product is designed for companies with a loyalty program or want to implement it to sales channels. The basic platform assumption is high flexibility joined with exchange mechanisms of loyalty points for goods with the possibility of cash payment. The combination of these features allows program participants to independently decide to dispose of their own cash points and maximizing profits for the benefit of both parties. More softhis.com

Page 4: Softhis e-commerce platform

The most important feature of Softhis Loyalty eCommerce is its preparedness to support loyalty systems. The platform has been designed for clients needing implementation of a product which will work with the existing loyalty system or allow its introduction. The basic features of the product:

•  Flexibility- API and integrations.

•  Combined payments- points and cash.

•  Promotion- Multi-leveled and targeted.

•  Marketing automation.

•  Efficiency.

•  Integration flexibility.

Online sklep.payback.pl

Client Loyalty Partner Polska Sp. z o.o.

Integrations I technologies Java, HTML5, EmberJS, Integracje z zewnętrznymi systemami dostawców

Finished October 2014

Loyalty system Functions: Softhis e-commerce

Page 5: Softhis e-commerce platform

Implementation of e-commerce platform is always connected with the necessity of integration with an existing infrastructure. In case of loyalty solutions, the situation is even more complex since they often cooperate with multiple rewards suppliers and function within expanded partner networks. The most common problem to solve is to combine the complex partner network with individual preferences regarding terms of logistics and offers. Softhis Loyalty eCommerce allows the number of integrations: •  Extended API allows a flexible approach to the existing infrastructure and

architecture.

•  Integration with systems supporting loyalty programs and clearing points. Operating even on external databases.

•  Integration with suppliers of the rewards. Possibility of attaching number of warehouses in a manner transparent for users.

•  Combining rewards catalogues from multiple partners associated in the loyalty system into a coherent whole

Integration flexibility Funkcje: Softhis e-commerce

Online sklep.payback.pl

Client Loyalty Partner Polska Sp. z o.o.

Integrations I technologies Java, HTML5, EmberJS, Integracje z zewnętrznymi systemami dostawców

Finished October 2014

Page 6: Softhis e-commerce platform

Softhis Loyalty eCommerce is also a powerful tool for creating promotions without which e-commerce loyalty can not do. The platform is equipped with a number of promotional opportunities that can be combined at different levels. The idea behind the creation of this module was to maximize the promotional opportunities and minimizing restrictions. •  Targeting the promotion of the loyalty card numbers, and owned by the user the

number of points.

•  Determination of promotion for all product groups, for selected products and even for a selected number of products from all inventory.

•  Multiplicity benefit from the promotion for customers who meet the given criteria.

•  Determining the specific value of payments in cash and reward points.

•  Cross selling - bond mutual complementary products and suggestions.

Promotions Funkcje: Softhis e-commerce

Online sklep.payback.pl

Client Loyalty Partner Polska Sp. z o.o.

Integrations I technologies Java, HTML5, EmberJS, Integracje z zewnętrznymi systemami dostawców

Finished October 2014

Page 7: Softhis e-commerce platform

Softhis Loyalty eCommerce allows users to purchase rewards directly- for cash. User who haven’t collected sufficient number of points can, at any time, receive the reward by paying appropriate amount in currency. •  Possibility to individually decide about the amount of points redeemed for

rewards and/or supplementary cash payment.

•  Maximizing sales by setting no limits in purchasing rewards for cash.

•  Maximizing profits by sharing information about cash purchases with users.

•  Registry of transactions, reports, statements and settlements between operator and its partners.

•  Call center panel for customer service.

•  Integration with electronic payment systems.

Settlement Funkcje: Softhis e-commerce

Online sklep.payback.pl

Client Loyalty Partner Polska Sp. z o.o.

Integrations I technologies Java, HTML5, EmberJS, Integracje z zewnętrznymi systemami dostawców

Finished October 2014

Page 8: Softhis e-commerce platform

Ecommerce is also the analysis of consumers and their behavior, maintaining relationships and coherent strategy to reach out to customers in order to maximize profits. Developing Softhis Loyalty eCommerce we took care of aspects connected with actions analysis, which translate into conversion. •  Integrations with marketing automation tools e.g. SALESManago.

•  Increasing conversion by automatic e-mail reminders.

•  Integration with systems of text message notifications.

•  Analysis of website traffic.

Marketing automation Funkcje: Softhis e-commerce

Online sklep.payback.pl

Client Loyalty Partner Polska Sp. z o.o.

Integrations I technologies Java, HTML5, EmberJS, Integracje z zewnętrznymi systemami dostawców

Finished October 2014

Page 9: Softhis e-commerce platform

Availability of eCommerce platforms is one of the key issue in the industry. Softhis Loyalty eCommerce is an optimized platform, tested both in a laboratory and in practice. Its performance has been proved by our customers providing stable operation during peak sales periods. •  Over 1000 concurrent users per second- over 3.600.000 users per hour.

•  JAVA Enterprise as the basis of the application and quality assurance.

•  Application designed for deployment on individual servers, cloud solutions, and distributed architecture.

•  Scalable and Modular Architecture.

•  Optimization minimizing hardware requirements: •  For 100 users per second– server 4 core, 8 GB RAM •  For 500 users per second – server 8 core 16 GB RAM •  For 1000 users per second – server 16 core, 24GB RAM

Performance

Funkcje: Softhis e-commerce

Online sklep.payback.pl

Client Loyalty Partner Polska Sp. z o.o.

Integrations I technologies Java, HTML5, EmberJS, Integracje z zewnętrznymi systemami dostawców

Finished October 2014

Page 10: Softhis e-commerce platform

Softhis Loyalty eCommerce: payment for licence and implementation. :

•  900 Euros / per month •  Implementation cost depends on client individual business needs

Pricing Funkcje: Softhis e-commerce

Online sklep.payback.pl

Client Loyalty Partner Polska Sp. z o.o.

Integrations I technologies Java, HTML5, EmberJS, Integracje z zewnętrznymi systemami dostawców

Finished October 2014

Page 11: Softhis e-commerce platform

Case study: Softhis e-commerce

Page 12: Softhis e-commerce platform

Personal contact

Jakub Szymonik Business Analyst Mobile: +48 784 956 840 [email protected] Fabryczna 20 A, 31-553 Cracow Tel.: +48 12 350 55 55 [email protected]

You’re kindly invited.