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A number of agile brands downplay the need for business analysis and requirements management on agile projects, putting large store in the role of the Product Owner. This workshop tackles some of the problems this misconception can result in and shows how effective product ownership almost always requires a team with a variety of skills and backgrounds to be effective. Product Ownership requires clarity of vision, alignment with organisational strategy, understanding of the development process and the ability to communicate with a wide variety of stakeholders across all levels both inside and outside the organization. The complexity of the role is most often more than a single person can (or should) cope with – effective product ownership requires a teamwork approach covering a variety of skills and knowledge. Product ownership encompasses areas covering: * Product Management * Marketing * Business Advocacy * Customer Advocacy * End User Advocacy * Domain Subject Matter Knowledge * Analysis * User Experience and Graphic Design * Innovation * Communications * Decision Making * Legal and Compliance Details: http://confengine.com/agile-pune-2014/proposal/835/product-ownership-is-a-team-sport Conference: http://pune.agileindia.org/
Citation preview
11/22/2014
1
Hi - I’m Shane
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Agenda
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The Product Owner
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6
Project Types
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The Cinderella Project
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Your Project
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The Octopus Model Product Ownership
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Product Ownership Team Delivery Team
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Decreasing queue length
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What’s in that Backlog Value Focus
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Knowing when to Stop
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Innovation
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Of Babies & Bathwater Value Stream Mapping (VSM)
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Value Stream MappingCustomer Requests
a New Account
Help Desk
Submits Request
Processed for
Initial
Approval
New Account
Entered into
System
Help Desk
Notified
Customer
informed
new account
is established
0.5Hrs
0.5Hrs
1Hr
1Hr
0.5H
rs
12Hrs
24Hrs
48Hrs
24Hrs
48Hrs
24Hrs
1Hr
Total Process Time: 6.5HrsTotal Elapsed Time: 180Hrs 180Hrs
6.5Hrs=
Process
Productivity = 3%
Final
Approval
Customer
Folder
Created
2
Hrs
Purpose Alignment Model
Ma
rke
t D
iffe
ren
tia
tio
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Mission Criticality
High
High
Low
Low
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Vision
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Tools for Discussing Objectives & Scope
ONOFF
have a satisfied client group/s
meet the project's objectives/requirements
meet an agreed budget - resources, capital, equipment
deliver the product on time
add value for the organisation
meet quality requirements
have a sense of professional satisfaction for the team
Off - Success Factor is not relevant. It is measured however. On - Success Factor is relevant. Degree of relevance is indicated by position of “slider”.
ONOFF
ONOFF
ONOFF
ONOFF
ONOFF
ONOFF
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Kano Analysis
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Imagination In Conclusion
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Questions?Contact Information