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11/22/2014 1 Hi - I’m Shane

Product Ownership is a Team Sport

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A number of agile brands downplay the need for business analysis and requirements management on agile projects, putting large store in the role of the Product Owner. This workshop tackles some of the problems this misconception can result in and shows how effective product ownership almost always requires a team with a variety of skills and backgrounds to be effective. Product Ownership requires clarity of vision, alignment with organisational strategy, understanding of the development process and the ability to communicate with a wide variety of stakeholders across all levels both inside and outside the organization. The complexity of the role is most often more than a single person can (or should) cope with – effective product ownership requires a teamwork approach covering a variety of skills and knowledge. Product ownership encompasses areas covering: * Product Management * Marketing * Business Advocacy * Customer Advocacy * End User Advocacy * Domain Subject Matter Knowledge * Analysis * User Experience and Graphic Design * Innovation * Communications * Decision Making * Legal and Compliance Details: http://confengine.com/agile-pune-2014/proposal/835/product-ownership-is-a-team-sport Conference: http://pune.agileindia.org/

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Page 1: Product Ownership is a Team Sport

11/22/2014

1

Hi - I’m Shane

Page 2: Product Ownership is a Team Sport

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Agenda

The Product Owner

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6

Project Types

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The Cinderella Project

Your Project

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The Octopus Model Product Ownership

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Product Ownership Team Delivery Team

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14

Decreasing queue length

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What’s in that Backlog Value Focus

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Knowing when to Stop

19

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Innovation

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Of Babies & Bathwater Value Stream Mapping (VSM)

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Value Stream MappingCustomer Requests

a New Account

Help Desk

Submits Request

Processed for

Initial

Approval

New Account

Entered into

System

Help Desk

Notified

Customer

informed

new account

is established

0.5Hrs

0.5Hrs

1Hr

1Hr

0.5H

rs

12Hrs

24Hrs

48Hrs

24Hrs

48Hrs

24Hrs

1Hr

Total Process Time: 6.5HrsTotal Elapsed Time: 180Hrs 180Hrs

6.5Hrs=

Process

Productivity = 3%

Final

Approval

Customer

Folder

Created

2

Hrs

Purpose Alignment Model

Ma

rke

t D

iffe

ren

tia

tio

n

Mission Criticality

High

High

Low

Low

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Vision

Tools for Discussing Objectives & Scope

ONOFF

have a satisfied client group/s

meet the project's objectives/requirements

meet an agreed budget - resources, capital, equipment

deliver the product on time

add value for the organisation

meet quality requirements

have a sense of professional satisfaction for the team

Off - Success Factor is not relevant. It is measured however. On - Success Factor is relevant. Degree of relevance is indicated by position of “slider”.

ONOFF

ONOFF

ONOFF

ONOFF

ONOFF

ONOFF

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Kano Analysis

29

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Imagination In Conclusion