Upload
gualtiero-fantoni
View
80
Download
2
Embed Size (px)
DESCRIPTION
The presentation illustrates a novel model for collaborative crowdsourcing and other collaborative environments where IPR tracking and protection constitutes a key issue. After a comparison between different approaches for innovation and R&D, the new architecture is introduced, with a focus on problem solving activities. Particular attention is given to the relationships (scientific, social, economical, legal) between firms and participants to the sessions and among participants themselves. The study also investigates the complex IPR framework necessary to involve firms and to promote users’ participation exploiting simultaneously collaboration and meritocracy. The paper also presents an original software application tool for tracing and tracking the IPR generated in collaborative and Open Innovation environments. The software’s use and results are demonstrated through a case study.
Citation preview
IPR MANAGEMENT INCOLLABORATIVE CROVDSOURCING
R. Apreda, G. Fantoni, M. Manenti, P. Valleri
A. Bonaccorsi
INNO-Grips project
Manchester, January 26th and 27th 2009
The scenario
3
• Globalization
• Innovation
• Complexity
• Trasversality
• Integrated design
• ICT Tools
Creativity HABITATCreativity ROOM
Knowledge ROOM
MIND BUILDING
Technology museumTouch and experience!
Integrated methodologies
Immersive environmentVoice note approach
Paradox environmentCreative food
Intriguing gamesTrain your brain!
Creative community is an organismLiving LAB
Differences and diversity“Brain transfer”
Creativity SANDPIT
Rapid PrototypingSelective Laser Sintering
Shape Deposition Manufacturing
Virtual Team
Living Labs
University
Company
Plant1
Plant2
Individual
Company B employees
Consulting CompanyPublic
Institutions
Free Lance 2
Free Lance 1
OBSTACLES:• Legal• Economical• Temporal
• Students • Ph.D.s• Researchers• Professos
Plant 1Plant 2 = Human Resource
Virtual Team
Wait for the UNEXPECTED
5
10
15
Needspotting
Solutionspotting
Mentalinvention
Randomevents
Marketresearch
Trendfollowing
! SERENDIPITY !
Goldenberg, J., Lehmann, D. and Mazursky, D., (2001), The Idea Itself and the Circumstances of Its Emergence as Predictors of New Product Success, Management Science 47, n.1: 69-84.
Adapted from “Lee Fleming, Perfecting Cross-pollination. Harvard Business review September 2004”.
High Low
Low
High
Val
ue
of
inn
ova
tio
n BREAKTHROUGH
AVERAGE
INSIGNIFICANT
Alignment of team members’ disciplines
Diversity & Breakthrough
Type Advantages DrawbacksStandard approach Internal know how High cost, efficiency
Outsourcing Reduction of costs Know how outsourced, dissatisfaction of external workers
Crowdsourcing Tremendous cost reduction, pay per solution
One win, all the others lose
Open Source Collaborative environment
Open Innovation Collaborative environment Voluntary contribution not business oriented
Collaborative Crowdsourcing
Pay per solution, collaborative environment, high effectiveness and efficiency (time and cost reduction)
Management of collaboration and contracts, IPR and revenues sharing
Advantages and drawbacks of different approaches to R&D AND innovation
Type Economical aspects of the IPR
Company’s employee (his activity is in design or R&D)
Inventive activity is part of the worker’s contractual duties, the company obtain all economical rights on the invention produced (invention of service)
Company’s employee (his activity is NOT in design or R&D)
The worker is entitled to a fair compensation (according to invention relevance, connection with ordinary duties, firm’s role) if its invention is patented by the company (enterprise invention).
Full time researcher 1) The researcher is authorizated to offer his professional services outside the institution. He keeps all moral and economical rights.
2) The problem solving falls within institutional research activities. Institution is entitled to a quota (usually around 30%) of revenues.
3) The study is commissioned and financed by a private enterprise. Economical rights are subject to the contract stipulated.
Researcher with temporary job He cannot work as external professional man (at least in Italy)
Professional man The professional is entitled to a retribution pro quota from the commissioning subject
Legal aspects
The Hidden Opportunities
Why is Pisa famous all over the world?....
For a mistake! A mistake that has become the town's greatest resource.
Anything else unique?
A concentration of talented people, a creative potential that the economy of the region is not able to value and it is often wasted in unsatisfactory jobs.
Just another mistake or a goldmine to be harnessed?
Core Services
• PROBLEM SOLVING
• PRODUCTS DEVELOPMENT
• NEW IDEAS
• METHODS & TOOLS PatCruncher.lnk
gym equipment, camper, textile, robotics, biomedical, constructions, automotive
wiimote tracking, 3d images, non-newtonian fluids, smart materials, piezoelectric actuators
OneIdeaxDay
IPR tracking, FA techniques to support brainstorming sessions
Why IPR is crucial?
• Protect people
• Increase collaboration and exchange
• Protect enterprises
• Knowledge management
• Patent analysis
• Team selection
• Development of new creativity methods
• ....
Collaborative Problem Solving
• Individual Talent (often unused)
• Great Expertize
• Large Numbers
• Wide Range of Expertize
• Framework, methods, tools
• Tracking of Intellectual Property Rights (trust & fair remuneration)
• Reward, motivation, self-entrepreneurship
• Multidisciplinarity is winning
• Collaboration & Meritocracy strenghten each other
Leaning Lab
How to solve the IPR problem
PatCruncher.lnk
Web engine
Text
AuthorPost n Surrogated Text
Indexer
Parser
Search
Knowledge Base
SurrogatedText
AuthorPost m
RSS from the forum
Ranking results
““Clean dirtness”Clean dirtness”??
A test case
The session
From the forum to a
RSS
Disambiguation of terms with
multiple meanings
Parsing+Tagging+Measuring software applications
IPR tracking
Users
Statement of the problem
Time
Consolle
Solution
Time scale
IPR tracking
Relationships among contributions
IPR tracking
Users’ statistics
Relationships with previous contributions
Intensity of the relationship
Relationships with previous contributions
Following contributions belonging to
#14
IPR tracking
IPR tracking
• IPR protected (+collaboration & meritocracy)
• Collaborative Problem Solving is versatile
• Group management
• Stakeholders are people, anyone, anywhere.
• Users / partners: SMEs, Large Enterprises, Istitutions, other Living Labs
Key Issues
R. ApredaG. FantoniP. ValleriM. ManentiA. Bonaccorsi
University of Pisa
Via Bonanno Pisano 25b56125 Pisa
email:[email protected]@[email protected] [email protected]@gmail.com
R. ApredaG. FantoniP. ValleriM. ManentiA. Bonaccorsi
University of Pisa
Via Bonanno Pisano 25b56125 Pisa
email:[email protected]@[email protected] [email protected]@gmail.com
http://www.leaninglab.org
Contacts
http://www.unipi.it