Replicating social interaction in an online environment

Matt PhillipsonInternal Communications Manager

May 3, 2023

Sport England• Bit of background about the business• Few points about our staff profile / demographics• Screenshots from our website

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What is social online?

Getting social at work?

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How we do social onlineat Sport England…

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Creating a sporting habit for life 8

Personal presence

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Personal presence

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Liking content

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Liking content

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Status updates

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Comments

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Caption competition

Creating a sporting habit for life 15

Forums

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Forums

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Forums

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Forums

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Forums

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This Girl Can

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Galleries

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Galleries

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Galleries

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Galleries

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Galleries

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Galleries

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Galleries

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Galleries

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Galleries

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Galleries

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Galleries

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Galleries

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Galleries

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Galleries

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Galleries

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Groups

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Groups

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Groups

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Groups

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Groups

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Groups

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Groups

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News stories

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News stories

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News stories

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News stories

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News stories

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News stories

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News stories

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Blogs

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Blogs

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Blogs

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Blogs

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Blogs

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Blogs

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Blogs

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Recognition

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Lessons learned

1.Be patient

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Lessons learned

1.Be patient2.Be tenacious and persistent

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Lessons learned

1.Be patient2.Be tenacious and persistent3.Keep your sense of humour

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Lessons learned

1.Be patient2.Be tenacious and persistent3.Keep your sense of humour4.Understand your kinks and quirks

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Lessons learned

1.Be patient2.Be tenacious and persistent3.Keep your sense of humour4.Understand your kinks and quirks5.Let it go!

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“I like the Inside Track a lot. I'll admit to being sceptical at first - being too comfortable and familiar with the old site - but now I very much enjoy reading the news and blogs, as well as individuals' thoughts in the comments sections. On a day to day basis, I find it a really good way of keeping better informed about what's going on in the rest of the organisation.”

Malcolm Oxley – Grants Manager

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"As a member of the Sport England Insight Directorate, the ability to share information and key insights with the rest of the organisation is critical to our success. Inside Track is a key tool in helping us do that, through the ability to write blogs quickly and easily, providing a central place for colleagues to access key insight resources and also providing the ability to search for key topics more effectively than ever before here.”

Allison Savich, Business Advisor

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“The Inside Track is friendly and accessible because of the way it’s easy to blog, ask questions and share content. It helps massively in getting discussions going – within teams, across teams and involving people at all levels. It’s great to have the range that lets you post things and people can easily comment on, going back and forth with attachments and other content. It’s revolutionary at Sport England. It’s the first time I’ve worked at an organisation where I’ve felt I can access information about what’s going on across the whole business.” Carol Fraser – Business Advisor

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"I've worked at Sport England for the last eight years and we never seemed to get internal communications right. With the new intranet, we've turned things around. It's better than it's ever been before. Now, as I navigate to what I'm looking for, I'll stop and read articles, make comments and get distracted by all of the content. It's livelier and more in your face and it's definitely broadened who's contributing from across the organisation. More people are involved, so it's more interesting. Before, I was the sort of person who never bothered but now I look forward to seeing what's happening and what's new. It's a success story and we'd be lost without it.“

Maria Reader – Local Government Manager