How to Take a Business Team from Waterfall to Agile

JIM RABON & SAM WONG • DIGITAL MARKETING • NETAPP

Agenda About Ne tApp

Pa in Po in ts o f Water fa l l

Lessons Learned

Success S tory

Bui ld ing the Case fo r Ag i l e

Communicate Executive Status

About NetApp

What does Digital Marketing do at NetApp?

Launches & Announcements

Marketing Initiatives Maintain and Update Digital Properties

Product and Solution Launches

Overhauling Events and Customer Reference

Section

Maintenance of netapp.com for 20

countries

Agile is not just for engineers and software

development teams.

Digital Marketing is an integrated planning and execution engine that enables us to deliver on Marketing

Strategies more efficiently with superior quality and results.

Start Small Start with a small team on a pilot project(s).

Evangelize

Over-Communicate

Sell the benefits with your leadership team. Use real data.

Re-inforce roles and responsibilities. Over-communicate the process to ensure understanding.

Building the Case for Agile in Digital Marketing

Over-Communicate Agile Terminology

•  Initiative – Collection of Projects

• Epics – Project

• Stories – Smaller, more focused requirements in support of an Epic (project)

• Sub-task - Created by the scrum team, specific task(s) to execute against a story

Build familiar and scalable roles and responsibilities that

can grow with you.

Roles!Roles & Responsibilities!

© 2014 NetApp, Inc. All rights reserved. NetApp Proprietary – Limited Use Only 12

Roles!Roles & Responsibilities!

© 2014 NetApp, Inc. All rights reserved. NetApp Proprietary – Limited Use Only 13

JIRA and Confluence are your best friends.

Build Confluence Requirement Blueprint and Story templates tailored for

your organization.

If a story will take longer than a sprint to complete, break it apart before placing it into a

sprint. Stories must be actionable.

Understand your roadmap and prioritize your Epics and

Stories accordingly.

“Structure” Plug-in to communicate Executive

Status

Success Story www.netapp.com

From “Rocky”, 1976, United Artists

3x Faster Rebranded netapp.com globally

* 3-6 Months with Waterfall model

Lessons Learned

An effective Agile implementation requires

clear communication to all levels in your organization.

Embrace a culture that is open to failure. Make

improvements based on lessons learned.

Agile is not a project management methodology.

It is a culture change and must be embraced by everyone to succeed.

Thank you!

JIM RABON & SAM WONG • DIGIAL MARKETING • NETAPP