How Cisco is Leveraging MuleSoft to Drive Continuous Innovation at Enterprise Scale

The Balancing Act … Innovation Within Enterprise IT Constraints

Shrinivas Deshpande Senior Solutions Architect Cisco Systems

2© 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential

21 Years of Experience:• 9 Years at Cisco• Previous Oracle & IBM

Focus Areas:• Alignment of Business Architecture & IT Strategy• Services Digitization Strategy• CRM Product Strategy

Key Accomplishments:• Blueprint for Cisco’s Next Generation CRM• Largest implementation of SFDC at Cisco• Developed Multiple Oracle Applications, including Oracle Service, Sales Forecasting & Trade Management

Speaker Bio

2015 Cisco and/or affiliates. All rights reserved


Market Driver: Disrupt or Get Disrupted

The Experiential Generation

Internet of Everything

Exponential Speed of Change

By 2016, 9 out of 10 companies will be competing on customer experience.4

In 2015, 20% of all organizations will measure employee experience because it

directly impacts customer experience.5

Hyper-connectivity is creating new opportunities.

Doing nothing is not an option.

Creating experiences is the new competitive battlefield.3© 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential

70% of US Equity trades were done via High Frequency Trading

Zara, a fashion retailer, releases 800 new products a week & ships to stores 2x a week

By 2019, there will be 24 billion networked devices and connections globally

46% of Generation Z is connected more than 10 hours every day

62% of people watch product demo & review videos when researching purchases

40% of millennials are prepared to pay more for products that reflect their values


Digitizing Cisco

Quality

Resiliency

Compliance

Faster IT

Agility

Simplicity SecuritySpeedBusiness Outcome

Assurance

Our Response:

Through Continuous Innovation & Delivery

SimplifyThe Experience

Extend the Cloud Insightful Data Operational

ExcellenceCulture:

Best Place to Work



The Reality ….

Compliance

Security

Legacy Systems

Faster CyclesEvolving Strategies

IT Guy!!

Budget Squeeze

There’s an APP for that !



Transforming the Enterprise

Enterprises Tend To Be Slow Business Cycles are Fast.

However



Enterprise ITRequirements

Business Needs

Can We Do Both?

Balancing Constraints

PreserveStability

ResilienceScalability

SecurityCost Efficiency

Enable Speed Simplicity Flexibility & Elasticity Risk Taking Ready to Learn Fast



How Are We Doing It?


Use Case 1Connecting Different Channels

Use Case 2Any Connections to Any Connections

Use Case 3High Value Business Insights


Connecting Different Channels to SFDC Service Cloud

Use Case #1

Enables Creating an API Just Once and Re-using It.

Internet of Things

There will be a Shift to Create Cases from Devices & Data Centers Directly



Partner Module CS1CCCM

SORT

Sync

hron

ous

& A

sync

hron

ous

Dis

aggr

egat

ed W

eb S

ervi

ces

SCM

2 X Faster

200% Productivity Gain

• Orchestration• Data Synchronization• Routing• API Management

API Management & ESB

Contextual IntelligenceRecommendation Engine

Big Data Reporting Platform

CSOne

CCCM

Data Centers

External Systems

Browsers

Devices

Use Case #1



Force MultiplierAny Connection to Any Connection

Use Case #2

Everyone Is Jumping Toward No Software & Hybrid Cloud.

How Do We Connect Them & Simplify the Chaos?

When No Single Application Can Meet Your Needs.

Without Forcing Customers, Partners & Cross Functional Teams on the Same Platform?



Partner Module CS1CCCM

SORT

CaseSy

nchr

onou

s &

Asy

nchr

onou

s D

isag

greg

ated

Web

Ser

vice

s

SCM

• Orchestration• Data Synchronization• Routing• API Management

API Management & ESB

Template Based• Data Mapping• Rules Mapping


Use Case #2


Smart Sales Use Case #3

Actionable Business Insights in Real TimeWhen Sales Negotiates Deals,

They Need the Data Customers Care Most About.

All IB DataQualified Leads

How Do You Provide Them with All the Information They Need,When They Need It?



Mulesoft and BigData@Cisco

Hardware Support Cases

WebEx Support Cases

AP

I’s (M

ule)

CEPM

OAuth

Authorization

APIHadoop

Data Lake

eSB eSB

AP

I’s (M

ule)

Cisco Sales (Support Cases – Multiple Orgs)

(Order Status)

OAuth

CR

OPPTCases


Use Case #3


16

16

Management Lessons Solve the Unknowns with Rapid Prototyping.

Augment team with Mulesoft SMEs In Early Stages.

Train Workforce Aggressively.



17

17

Technical LessonsPlan for Center of Excellence

API Security Policies – Authentication / Authorization / VersioningIntegration Patterns – No Message Loss, Guaranteed Delivery of Messages

ScalabilityTest with Double the Load of Production

Plan for Multi-TenancyCreate Smaller Environments Container Based Isolation (Virtualization or Dockers)

Plan Carefully for UpgradesRequires Manual Intervention



There Has Never Been a Better Time…

Support a Culture of Innovation by Taking Risks and Being Open to

Learning Fast2015 Cisco and/or affiliates. All rights reserved

19


20

Core tenets of platform agility at Cisco

Reusable Services, Greater Composability

Leveraging common integration building blocks

1Self-Service Driven Model

Easy to develop apps, easy to on-board developers

2

Encourage InnovationEnable innovation productivity

32X faster to build integrations*

MuleSoft has enabled greater reusability via core integrations that are being reused across new use cases

• Time to build integrations:o Using MuleSoft: 8-10 weekso Using alternate solution: 20–24

weeks

* With MuleSoft vs an alternate solution comprised of homegrown capabilitiesData based on benchmark study conducted by MuleSoft at Cisco in Q2 2016

1/2 the time to roll out new applications*

• Time to build apps:o Cisco’s goal – 4 weekso Using MuleSoft – 4 weekso Using alternate solution – 8 – 12 weeks

• Time to on-board new developerso Onto MuleSoft – 8-12 weekso Onto alternate solution – 12 – 16 weeks

200% increase in innovation productivity*

MuleSoft’s solution for ESB and APIs has enabled a quick prototype and fail fast culture

• Projects delivered in 3 months:o Using MuleSoft – 9 projectso Using competitive solution – 2-

3 projects