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Harness the Power of Games to
Motivate Your Workforce
Stuart SilvermanPresident, Impact Simulations
Games are for kids???
Gamification Engagement
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Gamification is HOT
“Gamifications’s potential to change human behavior makes it a trend to watch”
– Gartner analyst Brian Burke, 01/24/11
“By 2014 … more than 70% of Global 2000 organizations will have at least one gamified application.”
– Gartner press release, 4/12/11
Gamification is HOT
“What's emerging is using games to motivate their own employees.”
October 10, 2011
Latest Game Theory: Mixing Work and Play
I’m so-o-o excited…
Why Games?
Games are engaging
Everyone loves to play
Competitive
Collaborative
Interactive
Experiential
Motivational Game Mechanics
Points, Levels & Badges
Immediate Feedback
Intrinsic vs Extrinsic Awards
Institutional vs Social Recognition
What is Gamification
©Impact Simulations LLC, 2011
What is Gamification
©Impact Simulations LLC, 2011
What is Gamification
©Impact Simulations LLC, 2011
Virtual Cashier Games
Real Cashier Games
Game Mechanics
Points – G/Y/R
Levels – Promotion / Dismissal
Immediate Feedback
“Feels like a game”
Is this really a game?
What can we Gamify?
If an activity can be – learned…– measured…– rewarded in timely fashion
Then any activity that meets these criteria can be turned into a game.
--Daniel Cook, game designer
What can we Gamify?
Learned? Measured? Rewarded? Growth?
Cashiering
Stocking
Up Sales
Clientelling
Scheduling
My Epic Journey
Personalized App
Goals & Progress
Experience points, levels & awards
Likes & endorsements
Customer appreciations
Reading List
"Successful businesses in the future will redesign work from the gamer's point of view.“
Reeves & Read in Total Engagement
For more information…
Stuart SilvermanPresident, Impact Simulations
917-544-5472 stusilverman
