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18th Technology
Importance of Having an Ecommerce Website with a Low Cognitive Load
The way you look at your website isn’t really how others view it as we all have different perception. What is understandable to you can also be mind-boggling for someone else, hence having a simplified designed understood for all is what you need to survive in the competitive e-Commerce industry.
Be an end user for your own website and understand the small areas of concern which are affecting your website traffic and sales. These areas of improvement can be browsing speed, unnecessary content, ads or any kind of visual imperfections. Moreover, it’s not possible for you to be a website developer overnight that you can customize the website just the way you want. But, it is possible provided you find the right place for your Ecommerce website development.
However, here are few mistakes that confuse your customers with the layout of your products being listed:
• Offering extra choices— When you offer too many choices, the customers are more likely to be drawn to your e-Store but it will confuse them and they might not move further to make a purchase. This results in shopping cart abandonment. Hence, limiting the number of products on a page is what you need in order to keep your marketing strategies organized.
• Not having a right balance between texts and images— this is perhaps the most encountered problem area. Of course, you are trying to overwhelm the customer with extra added information but it strikes back as people tend to skip those visuals. They might wonder that this product might require extra care and complicated usage. Therefore, keep an optimal number of images and text to help the viewers make a decision on spot is what needed.
• Improper product alignment— by alignment we either select vertical or horizontal alignment. So which one is more engaging? When your customers browse products from left to right, they feel that you have a greater variety of products as compared to a vertical alignment. However, it completely depends upon the website theme, but when you have categories defined then a horizontal alignment looks more engaging which motivates the user to re-visit your page. This is what Amazon does to market its books and Netflix for its movie collection. It works!
• Unwanted Advertisements— Advertisements can be a source of income, but they can be a major reason for the downfall in sales. YouTube for an instance experienced a lot of customer dissatisfaction for advertisements and they had to alter changes for that. So, it’s important to stay focused on your core business and allow the views to navigate through your website and reach a product and make an instant decision. Avoid unwanted advertisements to occupy important web space.
Make sure to analyze such small errors and mistakes and fix it ASAP to see noticeable change in a matter of months. For those who are ready to start selling online, consider how you want your E-commerce website to be and what it says about the business. The best way to recognize such problems is by getting in touch with a leading Ecommerce website development company who will start working on the needful.
Achieving sales target starts with a reliable and professional online store!
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