Digital Marketing

www.alphonic.in

How To Understand Digital Marketing

• Customer’s requirement Core business Popularize the brand via digital marketing

• Activities of digital marketing Evaluate our digital marketing goals Re-examine our target customer profiles Take a look at our digital presence Evaluate our messaging strategies Regular analysis on Competitive brands

Digital marketing goals

The number of social shares our blog posts receive The size of our fan base on social networking websites Mentions of our brand name on social media sites The number of positive reviews about your product on sites like

Google Reviews and Yelp Inbound website visitors from social networks Total number of conversions resulting from social traffic

Marketing Activities

Blogging Micro blogging (e.g. Twitter) Expertise Sharing (e.g. LinkedIn & Facebook etc.) Community Participation (Facebook , Twitter and LinkedIn) Social Networking & Micro managing target audience Interest group participation Online Reputation Management Increasing traffic and ROI for sites

Digital activities• Social Media Audit

Researching our Social Media Presence• Social Media Management (Strategy, Campaign & Releases)

Strategic Presence Creation on Social Media Presence, Promotion & Response Management Analyzing Opportunities for Social Media Outreach Execution of Social Media Outreach (Media releases)

• Social Media Monitoring Insight & Recommendation Report

Facebook Run Contests, Promotional

Campaigns, Polls Video Sharing via YouTube Tab

(For Viral Campaigns) Photo Sharing via Page / Flickr

App / Similar Apps Document Sharing (PDF, PPT,

Whitepapers, Brochures, Notes… ) Customized Contact Form /

Registration Form Promote Blog / Feed Tagging Usage Of Various External

Interactive Apps

Create Profile Create Page Content Development Buzz Creation Integrating Page with Other

Social Media Channels Post Updates with links to

the Desired Landing Page Joining Groups & Pages Adding Members Starting Discussions Sharing Links Create Facebook “Like”

button & Badge, to place it in the website & blogs

LinkedIn Creating Profile Creating Company Page Integrating Profile with Other Social Media Channels Add Connections Join Groups Targeting & Networking with the Influencers Starting Discussions in Groups Active participation in relevant Q&A's Publish Press Releases Create Polls Launch & Promote Events Submit Feeds Share Presentations Integrate Blogs to the profile Share Links

Twitter Creating Twitter handle Post Tweets with Site link (content form the site) Following Key influencers Use hash tags for Keywords Tweeting based on trends Re-tweet influential tweets Post neutral updates frequently Influence Mentions Create a Twitter Badge & place it on the Site & Blogs Increase the followers base constantly Network & Engage the Followers

Google+ Creating Profile Creating Page Content Development Buzz Creation Integrating Page with Other Social Media Channels Post Updates with links to the Desired Landing Page Joining Pages Adding Influencers to Our Circles Starting Discussions Sharing Links Document Sharing (PDF, PPT, Whitepapers, Brochures, Notes… ) Tagging

Blogs Follow key Blogs Comment on Blogs with the Link Network with Influential Bloggers

Q & A's

• Post Questions and Answers on Q&A sites like Answer bag, Quora, Yahoo

answers with links to drive traffic increase back links create more visibility & enhance online reputation

Digital PR Monitor and evaluate relevant online media conversations Engage with key influencers in the blogosphere Develop corporate blogs, social network sites and multimedia

tools Plan and develop content for corporate websites Optimize communications for effective distribution in the

digital space

Social Book marking• Book marking Links from the Site• Adding keywords• Using top SBM sites for quality back links: Digg, Reddit,

Stumbleupon…

Document Sharing

Sharing Presentations through Slideshare, Scribd, Docstoc Publishing White Papers & Articles in Scribd & Docstoc

Team Alphonic

Tapesh BhargavaMohit Sharma

Contact Us

Visit us : Alphonic Network Solutions Pvt Ltd Software IT Building, Sitapura

Jaipur, Rajasthan Mail us : contact@alphonic.in Call us : 9001590550 Website: www.alphonic.in product: www.jumpojob.com Like us : www.fb.com/alphonic