Role of Digital Agency

The word digital agency is used in an online business world that provides Technical & Creative services for the development of internet based products. A digital agency helps its clients (typically corporations and governmental organizations) to engage with specific target markets.These agencies provides the below mentioned services;

•E-mail Marketing•Viral Campaigns •Banner Advertising •Front-end development•Web Design•Search Engine Optimization•Podcasting

Importance Of Digital Marketing

Presently, digital agencies are playing their role in accelerating the businesses. It has been realize by the organizations that the digital market is rapidly becoming the successful, most cost-effective & measurable station to spend their money. Now for getting rapid & positive results Smart companies are realizing that digital agency can be an effective way to accelerate & promoting their business in this world. Social media should be seen as another marketing platform and in turn have the ability to enhance and compliment both a company’s customer service offering and ability to hear what customers (old and new) are saying.However, it is clear that the growth of social networks; the complexity of analytics’s tools along with the need to crunch and clearly understand all the information coming back is becoming a headache for many companies. The best way to do this is for the company to get on with the job or running the company and the Agency help the company do that job better.

Few Services by digital agency

Affiliates: These are the companies found on different websites, and they are charged per click or per booking (Cost Per Click, Cost Per Acquisition).

PPC: Pay-Per-Click or Search Engine Marketing bids on the keywords your target audience use. PCC accounts for 45% of digital marketing spend.

Display advertising refers to the adverts which we see on different portals: Banners across the topClick through adverts in SidebarsPop-ups and so on.

These are usually charged on an “page impression” rate.

SEO : Search Engine Optimization. Role of SEO is to uplift the clients’ websites on search engines

Social Media & Mobile Apps> Some agencies recruit for candidates with good general experience of a variety of digital platforms. Whereas several agencies will also have roles for individuals with specialized knowledge of these platforms

Important FactsAs a Client:Don’t fear, have patience, be creativeIf you work at an agency that is not transparent, find some other agency.Know that digital works. It pays to keep your eyes open, learn and educate yourself about it.

As an Agency:If you hire a freelancer, make sure the commitments are laid down explicitly.Lay down the expectations right from startIf you are an agency owner, don’t go all gaga about it in sales meetings. Build your reputation as leading employer.

Resource

Upan Up. (2014). “Role of Digital Agency". Retrieved from: http://www.upanup.com/what-is-a-digital-agency/ On June 21, 2014

Digital Clarity. (2014). “Role of Digital Agency ". Retrieved from: http://digital-clarity.com/the-importance-of-using-an-agency-when-deploying-social-media/On October 20, 2014

Cygnis Media. (2015). “Role of Digital Agency ". Retrieved from: http://www.cygnismedia.com/digital-agency/On March 13th, 2015

Resource

Upan Up. (2014). “Role of Digital Agency". Retrieved from: http://www.upanup.com/what-is-a-digital-agency/ On June 21, 2014

Digital Clarity. (2014). “Role of Digital Agency ". Retrieved from: http://digital-clarity.com/the-importance-of-using-an-agency-when-deploying-social-media/On October 20, 2014

Cygnis Media. (2015). “Role of Digital Agency ". Retrieved from: http://www.cygnismedia.com/digital-agency/On March 13th, 2015