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User Experience is a key differentiator, and when entrepreneurs are convinced they need a designer to make their [insert product name] successful, it can be hard for them to know what they *really* need. There are so many types of designer, with price tags ranging from a one-off $100 to over $150K per year It’s hard to choose the one you need, and disastrous if you get it wrong. Marine has years of experience hiring and working with these folks and will try to condense it into 7.5 minutes. This talk was first given at Business of Software in Cambridge in June 2014. See: http://businessofsoftware.org.uk/speaker/marine-barbaroux/ and http://vimeo.com/102843843
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Spotters' Guide to UX Designers
marine barbaroux - Head of UX - @miss_embe - #BOS 2014
So many job titles!
What constitutes UX?
Aesthetics
(make it nice, desirable and on brand)
Interaction/Usability(ensure it works with users)
Features/Reliability(solve the right problem, the right way)
Hierachy of UX matters
Visual designer
Interaction designer Usability engineer
Product designer
Visual Designeraka:Graphic DesignerFront end Designer Digital DesignerStylist
pict
ure
from
: new
s.be
amly
.com
/
Where to find them
cred
it: ju
icy
salif
- al
essi
/Sta
rk
Style without usability
Usability Engineer
aka:Human factors expertPsychologistUsability expertResearcherCognitive expert
Interaction Designeraka:DesignerUX designerInteraction specialist
http:
//w
ww
.gui
mag
nets
.com
/
Interaction/Usability without style
sour
ce: w
ww
.use
it.co
m
Product Designer
phot
o fr
om: w
ww
.vic
torin
ox.c
om/c
h/pr
oduc
t/Sw
iss-
Arm
y-Kn
ives
/
aka:DesignerInteraction DesignerProduct manager
Product Designer
Respect their specialism
credit: @benfinoradin
What if you can only hire one?
copyright 2006 Electronic Arts Inc. All right reserved
Visual designer
Interaction designer Usability engineer
Product designer
UX is a team sport.
References and links.
Value of Design : http://www.slideshare.net/andybudd/design-for-startups-14985262 http://www.archdaily.com/198583/dieter-rams-10-principles-of-%E2%80%9Cgood-design%E2%80%9D/
Design tools and methods: http://www.ideo.com/about/ http://www.designthinkingforeducators.com/design-thinking/ http://en.wikipedia.org/wiki/User-centered_design http://www.fastcodesign.com/1672887/how-to-conduct-your-own-google-design-sprint
Recruiting Designers: http://www.userfocus.co.uk/articles/recruiting.html http://www.userfocus.co.uk/articles/how-to-design-like-Leonardo-da-Vinci.html http://aycl.uie.com/virtual_seminars/hiring_the_best_ux_designers http://www.userfocus.co.uk/articles/ux_job_title_generator.html
Working with Designers: https://medium.com/the-year-of-the-looking-glass/how-to-work-with-designers-6c975dede146
