How to Maintain a Blog that Gets You Clients

Blogging can be an incredible

marketing tool, which is why we're

here with some handy blogging

tips for boosting your freelance biz.

By maintaining a blog that is dependable, original,

and genuinely helpful to both clients and industry peers, you’ll have developed a marketing tool that

will be useful to you for years to come.

Content is King!You’ve got to research your industry. Search sites like Quora and explore the most-used industry-related hashtags on Twitter in order to find the questions that people are asking. One of the most effective ways to produce “quality content” is to answer the most burning questions being asked in your industry. Quora may also provide blogging tips that are specific to your industry. You want your freelance blog to find common problems and solve them thoroughly and uniquely.

It all DEPENDS on you.In addition to bulking you up in the SEO department, your blog can set you up as a dependable source of reliable information… as long as you’re holding up your end of the work. A consistent blogging schedule will give your clients and colleagues something regular to look forward to, and will display qualities like consistency, dependability, and organization to those who follow you.

Embrace the technology… be one with the technology.Timers:

I find that countdown timers are a useful tool for free-writing. You can use the stopwatch on your phone, a timer app like E.gg Timer, or even (gasp) an actual real-live stopwatch, to carve out small chunks of your day for writing. You can use a time-tracker like Toggl to keep track of how much time it actually takes you to complete an entire blog post.

Grammar Resources:

It is important to create a piece of writing that doesn’t make you look unprofessional or lazy.

While we’re all familiar with spell check, it’s important to go a bit deeper than simple spelling errors in terms of editing your work. Apps like Grammarly and Hemingway will analyze your writing, help you carve out unnecessary words, and will let you know when a sentence doesn’t make sense.

Templates and Formulas:

If you’re feeling stumped on getting started, or have encountered a painful creativity rut, there are some fun and useful tools out there for you to try.

Between content generators like Portent’s and Hubspot’s, and this list of tried-and-true blogging formulas from Buffer, you’ll score the ideas you need to get your blog off the ground and onto the screens of your potential clients.

Just write.The best blog tip I can give you is to start writing right now. Kick that blinking cursor to the curb and get your thoughts out into your word processor of choice.It may not look pretty, and it may not even sound coherent, but the first steps are always the most intimidating ones, right? Once you get that out of the way you can get use those ideas, try them out in a content generator, and see where it takes you.

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