Beyond Big Data:Mining content for business valueTuesday, March 22nd 11am – 12 pm central

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Who’s speaking today?

Anne LapkinVP Global Strategy

Smartlogic

Phil LanzafameIT Director Knowledge Solutions

Sentara Healthcare

The opportunityHow does metadata help?A bit about SentaraSentara’s business opportunityThe solutionLessons learnedNew opportunitiesQ & A

Agenda

The opportunity

We believe there is huge business value locked away in content, because content contains the majority of the organization's intelligence. Organizations that unlock that value can outperform competitors in their market. Content augments the value that most organizations have already found in structured data - it is the untapped frontier of competitive advantage.

To realize this value we know you must understand your content, the information and knowledge it contains, how it can be applied in the context of your operations and how it enhances the insights from structured data. The content must be described completely and consistently with metadata.

We focus all our energy on creating value from unstructured, semi-structured and structured content – something we call Content Intelligence - Jeremy Bentley, CEO

By 2018, machine-generated dynamic metadata will be integral to discovering

50% of new digital business revenue streams - Gartner

How does metadata help?

By automatically describing content with rich metadata (what it is, what it is about, what it contains)

EASILY FIND AND DISCOVER

INFORMATION & EXPERTISE

SECURE SENSITIVE CONTENT

MORE INTELLIGENTLY AUDIT, ARCHIVE &

MIGRATE

MANAGE RECORDS BASED ON THE

CONTENT

AUGMENT BI TOANSWER QUESTIONS

YOU COULD NOTBEFORE

DRIVEWORKFLOW/CASE

MANAGEMENT BASED ON THE CONTENT

HARMONIZE YOURDATA

MONETIZATION OFDATA

CUSTOMER SERVICE, SUPPORT CENTER AND SELF SERVICE

• 126-year not-for-profit mission• 12 hospitals, 2,727 beds, 3,799 physicians on

staff• 13 long term care/assisted living facilities• Extended stay hospital• 5 medical groups (650+ providers)• 444,000-member health plan• Sentara College of Health Sciences• $4.3B total operating revenue• $5.9B total assets• 27,000+ members of the team• AA/Aa2 bond rating

A bit about Sentara

The evolution

2013

Sentara’s POV:Employee self-service information portal for employee benefits and payroll information using Smartlogic’s Semaphore

Sentara expands information portal to include finance & health related information

2014

Created EVEREST report search Proof of Concept

2015

Built out EVEREST report search POV to production environment

2016

• Gained Sentara executive sponsorship – received funding to:

• Set up a dedicated platform architecture to support the enterprise search for documents and information – an end-to-end enterprise platform

• Solr Lucene with full development and test environments

A funny thing happened on the way to Big Data; we have it, but nobody can find anything

Clinical Business Systems

PhysiciansHealth Insurance

Financial Operations

Human ResourcesPatients

Reports-Systems- SAP- SAAS- KPIs- Dashboards- Excel- Documents- SharePoint

Discovery of Existing ReportsWhich one(s) do I need?

The Sentara business opportunity

How would you feel if you went to the library and there was no card catalog?

• Register to view the full presentation and on-demand webinar

http://goo.gl/XCFPjV

The solution

SMARTLOGIC – AMERICAS111 N MARKET STREET, SUITE 300SAN JOSE, CALIFORNIA, 95113TEL: 408 213 9500

SMARTLOGIC – EUROPE, MIDDLE-EAST AND AFRICA200 ALDERSGATELONDON, EC1A 4HDTEL: +44 (0)203 176 4500

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