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Moving at the new speed of the market: benchmarking your digital readiness with real-world data Companies are under pressure to move at the speed of digital natives. Benchmark your organization against empirical data and real-world case studies to see where you stand and what you can do to jumpstart your digital readiness.
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Moving at the new speed of the market: Benchmarking your digital readiness with real-world data
Bryan KirschnerApigee
Brian PaganoApigee
Max FurmanovAccenture
Bryan KirschnerApigee
Brian PaganoApigee
Max FurmanovAccenture
dozens
hundreds
thousands
Benchmarking the new world competitive environment…
2010 2011 2012 2013E 2014E 2015E 2016E 2017E 2018E
PC Phone/Tablet IOT/Wearables Data (GB)
Ratio of 1 device + 1 GB of data per human worldwide
Source: Apigee Institute analysis of multiple data sources including IDC, World Bank, United Nations, BI Intelligence, Kleiner-Perkins
Ind
ex
Figure scaled to 1:1
Fast-growing “digital shadow” of devices & data
2010 2011 2012 2013E 2014E 2015E 2016E 2017E 2018E
PC Phone/Tablet IOT/Wearables Data (GB)
Ratio of 1 device + 1 GB of data per human worldwide
Source: Apigee Institute analysis of multiple data sources including IDC, World Bank, United Nations, BI Intelligence, Kleiner-Perkins
Ind
ex
Figure scaled to 1:1
Fast-growing “digital shadow” of devices & data
Estimated change in 1K Mbps bandwidth / $1 USD
Digital leaders beating digital laggards
New Products
& Services
Market Share
Gross Revenue
Customer Satisfaction
Leaders: top 2 quartiles on Apps, APIs &
Data AnalyticsOutperformed a lot Outperformed a little
Laggards: bottom 2 quartiles on Apps, APIs & Data AnalyticsOutperformed a lot Outperformed a little
Comparison of company's performance to others in the sector over last 12 months
Margin0
25
50
75
100
3110
24 1337
15 2812 23 11
Perc
enta
ge
Source: Three Apigee Institute Surveys of business and IT decision makers at companies with over $500M in annual revenue; total n = 1,321
Battle to turn digital capabilities into competitive advantage
Digital Leaders
Digital Laggards
Market Leaders
Market Laggards
31%
34%
15%
19%
11%
Source: Three Apigee Institute Surveys of business and IT decision makers at companies with over $500M in annual revenue; total n = 1,321
Distribution of 1,000+ large companies 2013-2014
How do you move up & right?
Business leadership
• C-Suite declaration of digital transformation & accountable C-level leader• Enterprise-level KPIs established for digital impact • Create ways to monetize data and services
Think Bigger: 4 Strategic Objectives to identify
Opportunities Beyond Direct Monetization
Copyright © 2014 Accenture All rights reserved.
Enablement of broader digital strategy will bring better and new experiences to customers
Direct monetization is transactional and confining to existing business models
1. Ubiquitous Customer Experience
• Anytime & anywhere• Consistent while channel-appropriate experience• Abstraction from irrelevant internal decisions
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Broaden customer base Reduce customer attrition Lower cost to serve through better
self service
2. Industrialized Operations
• Next generation controls• Real-time optimization• Automation & Dynamic adjustment• “Free developers”
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Reduce operating costs Accelerated time to market
3. Big[ger] Data
• Big Data = correlating information within your enterprise• Bigger Data = correlating information across enterprises• Better customer insight & tailored services
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Targeted marketing Data monetization
4. Innovation
• Become part of others’ value chain• Grow business at the edge, around traditional core• Spur innovation from outside, access new resources
Copyright © 2014 Accenture All rights reserved.$€
New revenue channels through service monetization
Copyright © 2014 Accenture All rights reserved.
Offering Products & Services
Enable Larger Value Chain
BecomeA Platform
Digital Capability
Revenue C
hann
els
Moving Up Value Chain
Technology leadership
• “Cloud first” approach• “Outside in” mind shift• Master two-speed IT: “first gear” for maintaining systems of record & “top
gear” for delivering systems of engagement at the pace of the market
Systems of engagement• Experimentation• Differentiation• Speed, Agility
• Well-defined• Commoditized• Stability, Efficiency
Systems of record
Apps
ESB, SOA,App Servers,Databases
APIs Backends
Aim big and (re)architect to move fast
What stands in the way?
What stands in the way?yourX^
Love APIs? Help Write the Book
• Request invitation to Getting Digital Insiders:
email to [email protected]
• @sramji @bryan_kirschner
A project of the Apigee InstituteComing September 2015
#gettingdigitalbook
Thank you
