aumnia.com

your automated mobile and interactive application partnertwitter.com/aumnia

facebook.com/aumnia

aumnia.com/blog

An Intro to SEO

Gregg Borodaty – Aumnia, Inc.VC Wordpress Meetup

April 6, 2016

aumnia.comThe Agenda

1. SEO – what it is, what it isn’t2. Measurement tools3. SEO plug-ins4. Search Console5. Further Reading

aumnia.comSEO – Search Engine OptimizationWhat SEO isn’t:• Stuffing keywords into meta tags

• Attempting to reverse engineer Google’s search algorithms

• Paying for backlinks and fake traffic

• Littering pages with phrases and keywords that rank

aumnia.comSEO – Search Engine OptimizationWhat SEO is:• Structuring pages properly so search engines can properly read

and index them

• Determining the search terms your users will use to search for your site and making sure your content matches expectations

• Generating useful, human readable content

• Using analytics and measurement tools to understand user behavior, and then using these tools to adjust your site content and structure

• Understanding how search engines “see” your site

aumnia.comStep 1 – Install AnalyticsRecommend using Google Analytics – it’s free, comprehensive, and there are lots of resourcesPlenty of plug-ins to use with Analytics – Google Analytics for Wordpress (Yoast), Google Analyticator

Easy to setup with a Google account - https://support.google.com/analytics/answer/1008015?hl=en

Track sessions, users, demographics, pageviews, popular content, mobile views, funnels, goals and conversions

aumnia.comStep 2 – Use an SEO plug-inRecommend Yoast SEO – widely usedWordpress is built for SEO, but a plug-in will allow• Adjustment of URL slugs – global and per post• Adjustment of page titles – per post• Adjustment of meta descriptions – per post• Adjustment of social sharing options – per post• Guidance on tailoring content for optimal indexing

An SEO plug-in will NOT do the work for you – it’s a tool that will aid you in creating and structuring your content properly

aumnia.comStep 3 – Link to Search ConsoleView your site in Google’s Search Console (the website previously known as Webmaster Tools)Search Console:• Alerts you to issues in how Google “sees” and indexes your site• Shows more data on how people are finding your site• Provides insight to crawl status, including error messages• Will provide notices on security and hacking events

aumnia.com

Let’s try to look at some live data

aumnia.comFurther ReadingGoogle – go to the sourcehttps://support.google.com/webmasters, https://webmasters.googleblog.com/

Avinash Kaushik – Occam’s Razorhttp://www.kaushik.net/avinash/ (check books on his site)

Mozhttps://moz.com/ - (https://moz.com/beginners-guide-to-seo)

Search Engine Landhttp://searchengineland.com/ - (http://searchengineland.com/guide/what-is-seo)

aumnia.comFor more information about Aumnia: http://www.aumnia.com

For more information about me:http://greggborodaty.comhttps://www.linkedin.com/in/gregoryborodaty

Thank you!