GETTING GOOD

IT DONESHA guide to bui lding

user experiences with purpose

OVERV I EW• Introduction

• Systems with purpose

• The essentials of making good shit

• The bottom line

1

I N TRODUCT ION

Operating in a data heavy industry, your problem isn’t merely finding an IT solution.

Technology based solutions are everywhere, and there are no lack of companies

creating them. Getting the tech is easy; creating a technical solution that actually

works for your various stakeholders, that’s hard. We’re talking about a solution that

works for the technicians, clinicians, bureaucrats and the consumers who make up the

relational ecosystem surrounding your purpose.

Ensuring that everyone using your utility can actually make use of it, understand and

implement the results - that’s what makes an IT solution worth investing in. That’s what

we do at Focus21.

Operating in a data heavy industry, your problem isn’t merely finding an IT solution.

Technology based solutions are everywhere, and there are no lack of companies

creating them. Getting the tech is easy; creating a technical solution that actually

works for your various stakeholders, that’s hard. We’re talking about a solution that

works for the technicians, clinicians, bureaucrats and the consumers who make up the

relational ecosystem surrounding your purpose.

Ensuring that everyone using your utility can actually make use of it, understand and

implement the results - that’s what makes an IT solution worth investing in. That’s what

we do at Focus21.

2

“Our c l ients are happy. Our own staff i s happy

because Focus21 increased the knowledge, capabi l ity

and capacity of our own team.”

Don’t just take our word for it, we’ve

got results to back it up. Take a recent

project of ours, the Vaccine Ordering

and Management System (VOMS). The

VOMS streamlined vaccine delivery

statewide, increasing efficiency,

efficacy and ease of use. Simply put - It

helped a lot people and saved a lot of

money.

The success of VOMS shows our design

philosophy in action. It works because

it’s been designed to address human

psychology as much as IT necessity. A

system that doesn’t just aggregate

data, but puts the results in a

conversational interface. That means

it’s easy to understand, even easier to

use, and capable of complex and

meaningful action.

Don’t just take our word for it, we’ve

got results to back it up. Take a recent

project of ours, the Vaccine Ordering

and Management System (VOMS). The

VOMS streamlined vaccine delivery

statewide, increasing efficiency,

efficacy and ease of use. Simply put - It

helped a lot people and saved a lot of

money.

The success of VOMS shows our design

philosophy in action. It works because

it’s been designed to address human

psychology as much as IT necessity. A

system that doesn’t just aggregate

data, but puts the results in a

conversational interface. That means

it’s easy to understand, even easier to

use, and capable of complex and

meaningful action.

Mike Popovich, CEOScientific Technologies Corporation (STC)

”3

FOCUS21 IS READY TO DELIVER ON TIME AND ON BUDGET WITH NO BS.

From re-engineering old IT to building new

nimble software applications, Focus21 is ready

to deliver on time and on budget with no BS.

Sure, we’ve got the technical expertise to

design any sort of IT solution you could need. So

do a lot of companies, and a lot of companies

still manage to screw it up. They deliver

solutions that are functional, but not useable;

technically fulfilling their purpose, but

cumbersome and confusing to the user.

Ultimately, they end up creating more problems

than they solve.

We don’t make that mistake, because we

understand what matters: designing systems

with purpose.

From re-engineering old IT to building new

nimble software applications, Focus21 is ready

to deliver on time and on budget with no BS.

Sure, we’ve got the technical expertise to

design any sort of IT solution you could need. So

do a lot of companies, and a lot of companies

still manage to screw it up. They deliver

solutions that are functional, but not useable;

technically fulfilling their purpose, but

cumbersome and confusing to the user.

Ultimately, they end up creating more problems

than they solve.

We don’t make that mistake, because we

understand what matters: designing systems

with purpose.

4

S Y S T E M S W I T H P U R P O S E

When we say purpose, we don’t mean some disposable buzzword. We’re talking about

solving specific problems with real world consequences. Not abstract or theoretical

applications; actual, measurable effects.

We’ve spent a lot of time in data-heavy industries. Science, medicine, civic

infrastructure - we know these industries inside and out. It’s why we know that data

analysis is one thing, but understanding the real world effects of that data is how you

make good shit.

When we say purpose, we don’t mean some disposable buzzword. We’re talking about

solving specific problems with real world consequences. Not abstract or theoretical

applications; actual, measurable effects.

We’ve spent a lot of time in data-heavy industries. Science, medicine, civic

infrastructure - we know these industries inside and out. It’s why we know that data

analysis is one thing, but understanding the real world effects of that data is how you

make good shit.

When we say systems with purpose, just what the hell are we talking about?When we say systems with purpose, just what the hell are we talking about?

5

T H E E S S E N T I A L S O F M A K I N G G O O D S H I T

6

There’s no magic bullet, no one

size fits all approach. We’re

focused on the overall solution,

no ego, no bullshit, just results.

We’ve got a way of doing that,

a framework we adapt to each

and every project we take on.

There’s no magic bullet, no one

size fits all approach. We’re

focused on the overall solution,

no ego, no bullshit, just results.

We’ve got a way of doing that,

a framework we adapt to each

and every project we take on.

NO

BU

LL

SH

ITNo bullshit means we’re upfront about everything, both on our abilities

and on any difficulties a given project may pose. It means we own any

mistakes as much as any success, and by being completely

transparent about project updates and progress at every step. As a

client, you’ll be able to see these project updates in real time. New

iterations are always immediately available for the client to peruse

and use, ensuring the product is useable and fulfills all client

expectations and needs.

We take this idea seriously. The client is able to “walk through” the

product interface before coding even starts, so that everyone is on the

same page for the end result. This ensures that the design works for

the client, that miscommunication can’t screw anything up.

We’re confident, sure, but it’s confidence gained from experience. No

project is ever perfect in the first iteration, and we know it. That’s why

we take the client with us every step of the way. We’re focused on

being upfront because it gets the best results.

Bottom line: When you look good, we look good.

No bullshit means we’re upfront about everything, both on our abilities

and on any difficulties a given project may pose. It means we own any

mistakes as much as any success, and by being completely

transparent about project updates and progress at every step. As a

client, you’ll be able to see these project updates in real time. New

iterations are always immediately available for the client to peruse

and use, ensuring the product is useable and fulfills all client

expectations and needs.

We take this idea seriously. The client is able to “walk through” the

product interface before coding even starts, so that everyone is on the

same page for the end result. This ensures that the design works for

the client, that miscommunication can’t screw anything up.

We’re confident, sure, but it’s confidence gained from experience. No

project is ever perfect in the first iteration, and we know it. That’s why

we take the client with us every step of the way. We’re focused on

being upfront because it gets the best results.

Bottom line: When you look good, we look good.

7

1.

Making things that work for the userMaking things that work for the user

2 . D E S I G N I N G F O R E X P E R I E N C E

8

Our work starts with establishing a

clear direction: what’s the client’s

business, what’s their goal, what

purpose does this project achieve?

Data heavy industries are Focus21’s

realm of expertise; we understand

the language, the applications,

and the market. You won’t need to

mince words or use layman’s terms

- just tell us what you’re trying to

do and we can figure out the best

way forward. It all starts with

understanding your needs. Once we

can understand that, we can

understand the project and create

something that truly delivers.

Our work starts with establishing a

clear direction: what’s the client’s

business, what’s their goal, what

purpose does this project achieve?

Data heavy industries are Focus21’s

realm of expertise; we understand

the language, the applications,

and the market. You won’t need to

mince words or use layman’s terms

- just tell us what you’re trying to

do and we can figure out the best

way forward. It all starts with

understanding your needs. Once we

can understand that, we can

understand the project and create

something that truly delivers.

BU

ILD

ING

TR

US

TO

ne

mil

est

on

e a

t a

tim

eWe’re here to work with your team, not to replace them. Maintaining

and supporting something is a very different skillset from designing

and creating something. We’re designers, creators, and we’re damn

good at it. It’s our passion, our focus, and it’s what you bring Focus21

in to do. We’re not interested in replacing your own team, because

their skillset isn’t ours. What we are interested in doing is working with

them to create the perfect solution.

Building trust is an iterative process, and so is finding the working

relationship between the various levels of a company. We’re not

offering a snake oil cure, this takes time, and we’re the people willing

to put the time in. That’s why we do what we do, why we’re focused on

designing experiences with a purpose. Not just to improve productivity

and workflow, but because our solutions make real world impacts in

people’s lives.

Often, a client’s previous experiences with IT solutions predisposes

them towards anxiety about project overrun. We get that. We also get

that trust is built over time, and that’s why our commitment to

transparency starts at day one.

We’re here to work with your team, not to replace them. Maintaining

and supporting something is a very different skillset from designing

and creating something. We’re designers, creators, and we’re damn

good at it. It’s our passion, our focus, and it’s what you bring Focus21

in to do. We’re not interested in replacing your own team, because

their skillset isn’t ours. What we are interested in doing is working with

them to create the perfect solution.

Building trust is an iterative process, and so is finding the working

relationship between the various levels of a company. We’re not

offering a snake oil cure, this takes time, and we’re the people willing

to put the time in. That’s why we do what we do, why we’re focused on

designing experiences with a purpose. Not just to improve productivity

and workflow, but because our solutions make real world impacts in

people’s lives.

Often, a client’s previous experiences with IT solutions predisposes

them towards anxiety about project overrun. We get that. We also get

that trust is built over time, and that’s why our commitment to

transparency starts at day one.

9

3.

T H E B O T T O M L I N E

10

11

No added costs, no unexpected delays. We deal in bi-weekly

milestones and fixed project budgets. Our reputation comes from

making damn good products and happy clients, and we’re

committed to continuing that trend.

At the end of the day, it’s not that complicated. Our solutions work

because we take the time to understand the project’s purpose. Its

most important aspect, its most singular trait, and ultimately the

reason you want to make the damn thing in the first place.

We can craft a solution that realizes that purpose; no BS, just

results that speak for themselves.

Want to make software that changes the world? We can make it

happen. Get in touch, and let’s make some good shit.

No added costs, no unexpected delays. We deal in bi-weekly

milestones and fixed project budgets. Our reputation comes from

making damn good products and happy clients, and we’re

committed to continuing that trend.

At the end of the day, it’s not that complicated. Our solutions work

because we take the time to understand the project’s purpose. Its

most important aspect, its most singular trait, and ultimately the

reason you want to make the damn thing in the first place.

We can craft a solution that realizes that purpose; no BS, just

results that speak for themselves.

Want to make software that changes the world? We can make it

happen. Get in touch, and let’s make some good shit.

L E T ’ S C H AT

12

Check out our websitewww.focus21.io

Shoot us an emailmakeithappen@focus21.io

Ring our line1-855-72-FOCUS(1-855-72-36287)

Pop by the office151 Charles St. W Unit 100Kitchener, OntarioCanada, N2G 1H6

Check out our websitewww.focus21.io

Shoot us an emailmakeithappen@focus21.io

Ring our line1-855-72-FOCUS(1-855-72-36287)

Pop by the office151 Charles St. W Unit 100Kitchener, OntarioCanada, N2G 1H6

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