YOUTUBE CHANNEL

OPTIMISATIONS

1.

Introduction

INTRODUCTION

1. OVERVIEW2. MACRO OPTIMISATIONS (URL, LAYOUT, “ABOUT” SECTION, ETC)3. MICRO OPTIMISATIONS (EACH VIDEO DESCRIPTION)

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2.

Overview

OVERVIEW

GET A BETTER

RESULT ON YOUTUBE (WITHOUT

ADS)

CONNECT OTHER PLATFORMS WITH YOUTUBE ACCOUNT: FB tab, FB call to

action, FB app, Ecc.

MACRO OPTIMISA

TIONYOUTUBE CHANNEL

OPTIMISATIONSMICRO

OPTIMISATION

P.S: If you don’t promote on Youtube it’s really hard to get more subscribers or views

OVERVIEW

CHANNEL OPTIMISATIONS

BETTER YOUTUBE SEARCH RANKING

MORE VIEWS AND SUBSCRIBERS

3.

MACRO OPTIMISATIONS

1. UPLOAD THE VIDEO TRAILER

✘ TRAILER VIDEO: short video on your main page (preview about your channel, corporate video or the best/last video)

✘ TRAILER VIDEO DESCRIPTION: Info about your page, company and social media channels URL + website URL

✘ HOW TO ADD A TRAILER VIDEO? Go on your main page and click on pencil icon

2. CREATE THE PLAYLISTS

✘ Create the playlists and add them on your main page

✘ PLAYLIST SUGGESTION: Recent uploading, recommended videos, specific product videos, special event, commercial videos, etc.

✘ HOW TO CREATE A PLAYLIST? Just go on «Playlist» section and upload a new one!

3. CUSTOM URL

✘ Apply for custom URL! ✘ If your channel is in “good standing”,

have more than 100 subscribers and you added your channel art – you’ll display it

✘ HOW TO APPLY FOR IT? Just go on «advanced account settings» section and claim your custom URL

4. «ABOUT» SECTION

✘ Add more info about your company (long description + important links)

✘ Add all your social media + website links again (after you can display them on the channel art)

✘ HOW TO CHANGE: just go on «about» section and click on the pencil icon

5. BRANDING WATERMARK

✘ Add your logo to your videos✘ Keep this logo on that side for the entire

lenght of your video✘ Users when click on it can subscribe to

your channel✘ HOW TO GET IT?

1- click on «youtube settings» 2- click on «view additional feature» 3- click on «branding» 4- add your logo and the display time

6. ADD CHANNEL KEYWORDS

✘ Add the channel keywords in order to get a better result in terms of YT ranking

✘ HOW TO DO IT? 1- click on «youtube settings»2- click on «view additional feature»3- click on «advanced»4- add your channel keywords

4.

MICRO OPTIMISATIONS

NAMING YOUR VIDEOS (TITLE, TAG, DESCRIPTION)

✘ TITLE: (NAME OF THE YT ACCOUNT) – (TITLE OF THE VIDEO) (first name of the account and then title of the video)

✘ DESCRIPTION: Add 3/4 sentences where you explain the video content and add some links such as your webpage or other webpages (i.e. auto show webpage)

✘ TAGS: add at least 10 tags for each video (Go to Video Manager)

TIPS:• SET AS DEFAULT: you can set the title,

description and some tags as default in order to be faster («upload defaults» section)

• You can also add some notes during the video in order to remind the users to subscribes

THUMBNAIL AND CARDS

✘ CUSTOM THUMBNAIL: change your thumbnail and test an eye-catching pict with: 1- Right size: 1280×720 or 1920×1080; 2- Add text: including the video title on your thumbnail; 3- Add a border: around your thumbnail can also catch viewers’ attention

✘ ADD CARDS: Showcase features of a single product within a video (I.E. you can suggest other videos or playlists to generate follow-on engagement in your channel)

thanks!

Any questions?You can find me at

https://cn.linkedin.com/in/claudioiobbiclaudio.iobbi@gmail.com