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#ATOMICCHAT

#ATOMICCHAT

SEPTEMBER 22, 2014

Writing, Storytelling, Great Content

Why is storytelling so important in brand content?

What are the key elements of brand storytelling?

What are the most common writing or content mis-steps you see online?

What can people do to improve their writing skills?

Where do you get ideas for content?

@adhutchinson@Atomic_reachspecial guest:Hosted By:

Andrew Hutchinson @adhutchinsonStories shape information into meaning, enabling you to present data in ways people enjoy and understand. #AtomicChat

Andrew Hutchinson @adhutchinsonThink of what your business does and ask ‘why is that important?’ Not dollars and cents, but hearts and minds – how you help #AtomicChat

Andrew Hutchinson @adhutchinsonSpelling and grammar always stands out – each mistake is a bump in the narrative, too many, and they become the narrative #AtomicChat

Andrew Hutchinson @adhutchinsonWrite every day. Someone once said to me: ‘A writer writes’. Simple, but true. #AtomicChat

Andrew Hutchinson @adhutchinsonReading, always reading. And there’s so much great stuff, so many new things to learn and know about #AtomicChat

Joe Gullo @joegulloStorytelling builds emotional connections with your readers. No matter the media. Adds human touch. #AtomicChat

Ira Haberman @irahabermanOf course, structure, tone, language are also important to story telling. I’ve been told authenticity comes from the heart. #AtomicChat

Hadley Priebe @padme1899Not knowing, or not using, the right variation of the word: which witch two too or to. Its frustrating...

Bridget Willard @YouTooCanBeGuruWriting improves your writing. Reading improves it. Study grammar. Have a buddy. #atomicchat

CBarrows @CBarrowsI have a “idea” Google Doc where I note ideas whenever I get them (aka, on the go). #atomicchat

CBarrows @CBarrowsStory telling captures your audiences attention, brings them in and keeps them listening. #atomicchat

Wakefly @wakeflyBrand identity (including its elements, values, and voice), audience perspective, and an action plan are keys for success #AtomicChat

Clifton Webb @CliftonW21Littering content with keywords as opposed to trying to tell an actual story! #AtomicChat

Cendrine Marrouat @cendrinemediaRead a lot of good literature, study the grammar of your language, keep a dictionary handy... #atomicchat

Eric Koelma @erickoelmaBased on real life. The other day I wrote about ‘Under sell over deliver’ because my ice cream didn’t look like the packet. #atomicchat

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