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I've become a lot better at using Social Media to engage with other professionals. This presentation describes how I improved my social media experience by using strategies and tools to reach my goal of meaningful connections and daily learning. To be successful with social media you need to design your strategies, build your platform and run with the media. All the time you need to measure and adapt to stay on target towards your goals.
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Why you Can Win with Social MediaGreger Wikstrand, Managing Consultant
2Copyright © Capgemini 2014. All Rights Reserved
Why you can win with Social Media | 2014-05-13
Managing Consultant Enterprise Architect Focus on E-health, Agile & MTO Problems
Social Media User since late 80-ies Expert Connect Member Core Europe Expert
Greger Wikstrand
Follow me: @GregerWikstrand
Capgemini Expert
Image credit: the author
What?! A sheep in a business
PPT?
3Copyright © Capgemini 2014. All Rights Reserved
Why you can win with Social Media | 2014-05-13
How can I maintain & expand my professional network?
Problem: Stay Attractive & Remain Employable
Social Media can Help You Win!
Network How can I maintain &
improve my professional competence?
Competence How will I be recognized
for my contribution by my peers?
Recognition
Image credit: Wikimedia Commons
4Copyright © Capgemini 2014. All Rights Reserved
Why you can win with Social Media | 2014-05-13
Maintain Relationships Find new Connections
Solution: Use Social Media to Stay Attractive & Employable
Help Your Company Help You
Network Join the Conversation Test your Views Curate Content
Competence They won’t know unless
you tell them
Recognition
Image credit: Wikimedia Commons
5Copyright © Capgemini 2014. All Rights Reserved
Why you can win with Social Media | 2014-05-13
Sharing Pictures of Your Lunch isn’t New
Image source: http://www.arkiv.certec.lth.se/dok/teknikoch/4_isaac.html
Project Isaac ca 1994
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Why you can win with Social Media | 2014-05-13
What Happens if you Don’t Do Social Media?
Sharing this earned me 30 likes and growing on LinkedIN
https://www.linkedin.com/nhome/updates?topic=5864840400878243840
Image credit: unknown
7Copyright © Capgemini 2014. All Rights Reserved
Why you can win with Social Media | 2014-05-13
1 hour/day?
1 hour/week?
How much Time are you Ready to Invest?
A minimum investment is required for Success
Perhaps you can spend less time on Facebook or Instagram?
8Copyright © Capgemini 2014. All Rights Reserved
Why you can win with Social Media | 2014-05-13
Where to Spend your Precious Time?
Spend your time where it has the most Impact!
9Copyright © Capgemini 2014. All Rights Reserved
Why you can win with Social Media | 2014-05-13
Design Build Run
3+1 Steps To Success
Measure
”You will be Assimilated!”
10Copyright © Capgemini 2014. All Rights Reserved
Why you can win with Social Media | 2014-05-13
What are your goals?
Who is in your target audience?
What is your ambition level?
Which are your 1-3 focus topics?
Design Your Strategy
Design
Staying focused will help you succeed!
11Copyright © Capgemini 2014. All Rights Reserved
Why you can win with Social Media | 2014-05-13
Update Your Profiles
BuildWrite a good
summary
Ask for References
Link to Content you
Created
Get an All-Star Rating
Customers use this (and your CV) to decide on your assignment!
Who’s viewed your profile?
These people could be your connections
Image credit: the author
12Copyright © Capgemini 2014. All Rights Reserved
Why you can win with Social Media | 2014-05-13
Update Your Profiles
Build
Use an attractive
background
Use a professional
photo
Your profile and your recent tweets decide if you get followers!
The text should be
inviting
White text + light
background
Image credit: the author
13Copyright © Capgemini 2014. All Rights Reserved
Why you can win with Social Media | 2014-05-13
Build Your Connections
Build
Make sure you’re Linked with All Your Professional Connections
Use ”+” to invite a
connection
Outlook Social Connector
Image credit: Microsoft Office Blog
14Copyright © Capgemini 2014. All Rights Reserved
Why you can win with Social Media | 2014-05-13
Build Your Connections
Build
Use JustUnfollow.com to copy followers and keyword follow!
Potential high quality follower
Copy followers & keyword
follow
1 • Target users
2 • Follow them
3• They check
you out
4• They follow
you back
Julian is a thought leader
in #agile
Image credit: the author
15Copyright © Capgemini 2014. All Rights Reserved
Why you can win with Social Media | 2014-05-13
Share Content
Run
Find or create content, share in a meaningful way!
Share meaningful
content
Stay 80% on topic
Always, always
positive!
Use pictures Be brief Share 1/day on LinkedIN
Share 3/day – 3/hour on
Engage other users
Always respond & be polite
Image credit: the author and BufferApp
16Copyright © Capgemini 2014. All Rights Reserved
Why you can win with Social Media | 2014-05-13
Measure your Performance
DesignMeasure
Which topics work for you?
Are you reaching your
targets?
Are you on track?
Use data to improve your performance!
Image credit: the author
17Copyright © Capgemini 2014. All Rights Reserved
Why you can win with Social Media | 2014-05-13
Measure your Performance
DesignMeasure
Use data to improve your performance!
Klout matters!
Image credit: the author & Capgemini
18Copyright © Capgemini 2014. All Rights Reserved
Why you can win with Social Media | 2014-05-13
Design & Build
JustUnfollow
Outlook Social Connector
Run
Hootsuite
Klout
BufferApp
Keyword Research
Feedly
FourSquare
ContentLoop
Measure
Klout
Hootsuite
Twittercounter
JustUnfollow
TweepsMap
Use Tools To Help
Using tools will save time and precipitate success!
These are some of the tools I use or have tried or have heard of. Including them here is not an endorsement but an example.
19Copyright © Capgemini 2014. All Rights Reserved
Why you can win with Social Media | 2014-05-13
Insert Your Success Story Here!
Success Story
20Copyright © Capgemini 2014. All Rights Reserved
Why you can win with Social Media | 2014-05-13
Contact Information
Greger WikstrandE-health Architect [email protected]
Capgemini
Follow me: @GregerWikstrand
Thanks for your Attention!
Image credit: Capgemini
The information contained in this presentation is proprietary.© 2014 Capgemini. All rights reserved.
www.capgemini.com
About CapgeminiWith more than 130,000 people in 40 countries, Capgemini is one of the world’s foremost providers of consulting, technology and outsourcing services. The Group reported 2013 global revenues of EUR 10.1 billion. Together with its clients, Capgemini creates and delivers business and technology solutions that fit their needs and drive the results they want. A deeply multicultural organization, Capgemini has developed its own way of working, the Collaborative Business ExperienceTM, and draws on Rightshore®, its worldwide delivery model.
Rightshore® is a trademark belonging to Capgemini
