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Till 1980, there were no TVs in India
And companies that reach customers through social media are riding the wave fast …
A look at the social landscape today:Social is all about sharing User-Generated contentAnd consuming content your friends have made
Companies that grow usually talk to their customers like friends
How to leverage USER GENERATED CONTENT
Content needs to be relevant and authentic!!
A recent survey of customers of different age groups responded that they like content, if it is
54%- relevant to my age55%- relevant to where I am63%- relevant to my cultural interests
The power behind relevant UGC..
This has led to all major digital platforms shifting toward native advertising
The problems marketers face using UGC
The solution to sourcing usable UGC
Contentzoop provides you a medium to showcase your UGC, let us know, we will be happy to assist…