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Till 1980, there were no TVs in India

Why Brands Should Use User Generated Content as New Tool for Marketing

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Page 1: Why Brands Should Use User Generated Content as New Tool for Marketing

Till 1980, there were no TVs in India

Page 2: Why Brands Should Use User Generated Content as New Tool for Marketing
Page 3: Why Brands Should Use User Generated Content as New Tool for Marketing
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And companies that reach customers through social media are riding the wave fast …

Page 5: Why Brands Should Use User Generated Content as New Tool for Marketing

A look at the social landscape today:Social is all about sharing User-Generated contentAnd consuming content your friends have made

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Companies that grow usually talk to their customers like friends

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How to leverage USER GENERATED CONTENT

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Content needs to be relevant and authentic!!

Page 12: Why Brands Should Use User Generated Content as New Tool for Marketing

A recent survey of customers of different age groups responded that they like content, if it is

54%- relevant to my age55%- relevant to where I am63%- relevant to my cultural interests

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The power behind relevant UGC..

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This has led to all major digital platforms shifting toward native advertising

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The problems marketers face using UGC

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The solution to sourcing usable UGC

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Contentzoop provides you a medium to showcase your UGC, let us know, we will be happy to assist…