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March was a good month for Tech and Sports brands on Twitter. Nike, Adidas, Microsoft and Sony all jumped up the PiQ Social Brand Report list of brands being talked about by the 100k most influential UK tweeters. Not all brands will have wanted to make the list under the circumstances: Malaysian Airways was obviously a common theme in March, Manchester Utd and Ferrari also moved up the list for reasons they may prefer to forget.
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Gear Change! The top brands storming up the social media rankings
PiQ UK Social Brand Report March 2014
PiQ UK Social Brand Report March 2014 # Brand Buzz Score +/-‐
1 Facebook 11360 -‐
2 BBC 8023 -‐
3 Man Utd 6745 +5
4 Google 4828 -‐1
5 Amazon 4402 -‐1
6 Apple 2627 +1
7 Premier League 1988 +3
8 Sky 1775 -‐3
9 Xbox 1633 +3
10 eBay 1602 +1
11 Tesco 1562 +2
12 BT 1136 +5
13 O2 1136 +1
14 MicrosoS 1065 +6
15 NeUlix 923 +1
# Brand Buzz Score +/-‐
16 Lego 920 -‐7
17 Nike 911 +8
18 Malaysia Airlines 781 +78
19 Starbucks 719 +2
20 Samsung 710 -‐1
21 Sony 705 +5
22 Asda 568 +2
23 Ford 549 -‐1
24 McDonald’s 512 -‐10
25 MTV 497 +8
26 Ferrari 490 +10
27 Yahoo! 487 -‐
28 Waitrose 426 +4
29 Adidas 355 +10
30 Oreo 349 +5
Storming up the rankings
• It was a turbulent month in the PiQ Brand rankings last month with several big brands making a charge for the top 30.
• ASer February’s fashion week frenzy, it was the turn of top sports and tech brands to dominate the UK social media chaber in March.
• Nike, Adidas and the Premier League all moved up several places.
• MicrosoS, Xbox and Sony also had a strong month. • Ferrari raced into the list for the first dme but not for the reasons they might have liked...
A small number of social super-‐brands dominate online conversadons
0 2000 4000 6000 8000 10000 12000
Facebook BBC
Man Utd Google Amazon Apple
Premier League Sky
Xbox eBay Tesco
BT O2
MicrosoS NeUlix
Buzz Score
UK Relevance
• There were many internadonal brands represented in the top 30.
• PiQ also measures each brand’s relevance to a specific community.
• In this case, the brands with the highest UK score were all supermarkets.
• The BBC and Premier League are more internadonal names now.
Most Bridsh brands? Our supermarkets
0
50
100
150
200
250
UK Score
(UK Score indicates relevance to a pardcular community)
Making friends
MicrosoS released Office for iPad and the public delighted in two old-‐rivals exchanging friendly tweets. Apple, consistently one of the most talked about brands, remain several places ahead, however…
Spordng success As the weather picks up, sports apparel brands became a popular topic of conversadon
Nike in pardcular enjoyed online popularity. And they earned it. The release of their new lines of sneakers was accompanied by an addidon To their online checkout system – a CAPTCHA-‐style verificadon which was warmly welcomed by fans who were fed up with shoes selling out in seconds because of automated ‘Bots’. Proof that being helpful can be a valuable markedng strategy!
Seeing Red Manchester United were the 3rd most talked about brand in our UK
community of the 100k most influendal tweeters, but not always for the reasons they’d have liked.
The 13-‐dme Premier League champions had another unpredictable month in their bumpy 2013/14 campaign as fans voiced their displeasure with manager David Moyes.
Seeing Red • Ferrari also may have made the list for reasons not necessarily posidve...
Their legal scuffle with a young boy and his father over a Ferrari Facebook page got social media types all a fluber…
And this gold model spobed in Kensington turned heads but not everyone was impressed…
PiQ – The social media plaUorm powered by the Science of Influence
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• Search over 200m influencers around the world and within the communides that maber to you
• Receive real-‐dme alerts on trending content as it happens
• Plan, enact and report on your social media strategies
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