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thewho controls
narrative?
@NicoleMatejic
National Security
[ ? ]@NicoleMatejic
@NicoleMatejic
The #NatSec narrative
1AUSTRALIAN#NATSEC PLAYERS
GOVERNMENT
TERRORISTS
CITIZENS
234
THE MEDIA
@NicoleMatejic
@NicoleMatejic
social media,is kind of like…
electronic graffiti…
“
”Tony Abbott, Prime Minister of Australia. 2015
@NicoleMatejic
Australia’s counter narrative in 30 sec…
Governments are in the business of retaining power.
@NicoleMatejic
@NicoleMatejic
Terrorists are in the business of selling an ideology.
@NicoleMatejic
@NicoleMatejic
The media are in the business of selling news.
@NicoleMatejic
Which leaves citizens…
@NicoleMatejic
@NicoleMatejic
Citizensare in the business of survival.
@NicoleMatejic
Citizensare on the information warfare frontline.
@NicoleMatejic
@NicoleMatejic
[ hybrid warfare ]
conventional warfare irregular warfare
cyber warfare(nuclear, biological & chemical
weapons, IEDs + Info War)attribution or retribution
++x
-
HYBRID WARFARE
@NicoleMatejic
conventional warfare irregular warfare
cyber warfare(nuclear, biological & chemical
weapons, IEDs + Info War)attribution or retribution
++x
-
HYBRID WARFARE
@NicoleMatejic
conventional warfare irregular warfare
cyber warfare(nuclear, biological & chemical
weapons, IEDs + Info War)attribution or retribution
++x
-
HYBRID WARFARE
@NicoleMatejic
conventional warfare irregular warfare
cyber warfare(nuclear, biological & chemical
weapons, IEDs + Info War)attribution or retribution
++x
-
HYBRID WARFARE
@NicoleMatejic
conventional warfare irregular warfare
cyber warfare(nuclear, biological & chemical
weapons, IEDs + Info War)attribution or retribution
++x
-
HYBRID WARFARE
@NicoleMatejic
conventional warfare irregular warfare
cyber warfare(nuclear, biological & chemical
weapons, IEDs + Info War)attribution or retribution
++x
-
HYBRID WARFARE
@NicoleMatejic
conventional warfare irregular warfare
cyber warfare(nuclear, biological & chemical
weapons, IEDs + Info Ops)attribution or retribution
++x
-
HYBRID WARFARE
@NicoleMatejic
conventional warfare irregular warfare
cyber warfare(nuclear, biological & chemical
weapons, IEDs + Info Ops)attribution or retribution
++x
-
HYBRID WARFARE
@NicoleMatejic
conventional warfare irregular warfare
cyber warfare(nuclear, biological & chemical
weapons, IEDs + Info Ops)attribution or retribution
++x
-
HYBRID WARFARE
@NicoleMatejic
conventional warfare irregular warfare
cyber warfare(nuclear, biological & chemical
weapons, IEDs + Info Ops)attribution or retribution
++x
-
HYBRID WARFARE
@NicoleMatejic
@NicoleMatejic
@NicoleMatejic
the information war
will be tweeted
“
”
Who controls the narrative?
@NicoleMatejic
Who can change the narrative?
@NicoleMatejic
@NicoleMatejic
Want to win hearts and minds?
Avoid denigrating them first.
@LaGeneralista. 2015
“”
@NicoleMatejic
@NicoleMatejic
@NicoleMatejic
@NicoleMatejic
@NicoleMatejic
Changing the #NatSec
narrative starts with YOU.
