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When facts are fluid Emerging best practices to verify information on social media Alfred Hermida University of British Columbia @hermida JEAA, December 3, 2013 Photo: Robert Croma http://www.flickr.com/photos/croma/

When facts are fluid: Emerging best practices to verify information on social media

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My keynote to the JEAA annual conference on December 3, 2013, in Mooloolaba. Based on research for my forthcoming book, Tell Everyone: How what we share shapes what we know

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Page 1: When facts are fluid: Emerging best practices to verify information on social media

When facts are fluid

Emerging best practices to verify information on social media

Alfred HermidaUniversity of British Columbia@hermida

JEAA, December 3, 2013Photo: Robert Cromahttp://www.flickr.com/photos/croma/

Page 2: When facts are fluid: Emerging best practices to verify information on social media
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Photo: Flood G http://www.flickr.com/photos/_flood_/

Verification:The essence of journalismKovach and Rosenstiel, 2001

Page 4: When facts are fluid: Emerging best practices to verify information on social media

Photo: Ines Njers http://www.flickr.com/photos/inesnjers/

Accuracy:A persistent issue

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Systemic verificationMessage-based analysisUser-based analysisTopic-based analysisPropagation-based analysis

Page 8: When facts are fluid: Emerging best practices to verify information on social media

Systemic verificationMessage-based analysisUser-based analysisTopic-based analysisPropagation-based analysis

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Fake!

Page 12: When facts are fluid: Emerging best practices to verify information on social media

Systemic verificationMessage-based analysisUser-based analysisTopic-based analysisPropagation-based analysis

Page 13: When facts are fluid: Emerging best practices to verify information on social media

BBC golden rule Contact the source

Page 14: When facts are fluid: Emerging best practices to verify information on social media

Photo: Rebecca Hildreth http://www.flickr.com/photos/rebeccahildreth/

Surge of new Twitter accounts

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Systemic verificationMessage-based analysisUser-based analysisTopic-based analysisPropagation-based analysis

Page 18: When facts are fluid: Emerging best practices to verify information on social media

Photo: Mack Male http://www.flickr.com/photos/mastermaq/

London riots:Social mediablamed

Page 19: When facts are fluid: Emerging best practices to verify information on social media

Photo: Claudio Jofré Larenas http://www.flickr.com/photos/nazgulhead/

Questioning messages

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Systemic verificationMessage-based analysisUser-based analysisTopic-based analysisPropagation-based analysis

Page 21: When facts are fluid: Emerging best practices to verify information on social media

Photo: Rebecca Hildreth http://www.flickr.com/photos/rebeccahildreth/

Speed of diffusion

Page 22: When facts are fluid: Emerging best practices to verify information on social media

Photo: Martha Coakley http://www.flickr.com/photos/mcoakley/

Spotting dirty tricks

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Sorting fact from fiction

Photo: Patrick Hoesly http://www.flickr.com/photos/zooboing/

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Thank you