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Paper – Facebook's new iPhone app – launches on 3rd February 2014. As with any change in social media, BLOOM are interested in what this means for brands using social media to engage with their audiences. Read here for a advice on how it works and how you can benefit.
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Image led, full screen interface with exis,ng Facbeook content
Familiar, intui,ve gestures to interact with content
Automa,cally playing videos; 4lt to pan landscape photos
Rich content driven news and topic feeds
Immersive experience and rich content of equal importance
Source: RJ Metrics
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Human curated content feeds mean you’ve got to do great stuff and keep doing great stuff to be front and centre
A diverse, rich-media filled content strategy for Facebook just became more important than ever.
Community managers need to boost excellent copywriting and great interpersonal skills with image curation and video creation.
“One-hit-wonder” content will have even shorter life-spans on Paper. Consistent quality will be rewarded over instant gratification
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How to succeed on Paper now and long term?
• Give them rich-‐media content training, or enable your crea4ve team to be community managers
Community Managers
• Review your plans in light of the sec4on of Paper you want to appear prominently in, and align your content accordingly
Content strategy
• Put some budget towards dedicated, high-‐quality social content to maximise the exposure on Paper. Reused content will have less impact
Content budget
• Create a content calendar so all content is mutually beneficial and aligned with strategic goals
Content calendar
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So…
Is it a new shop front on the same store?
But could it be the jump start that Facebook needs to restart the dwindling usage of younger users?
Brands have the opportunity to act early to be front-and-centre when Paper lands on 3rd February.
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CONTACT US FOR MORE INFORMATION ON HOW BLOOM CAN HELP YOU OPTIMISE PAPER
[email protected] +44 1273 732 626 www.bloomworldwide.com
www.bloomworldwide.com