What Are The Most Popular Social Media Platforms?

  • Published on
    14-Jul-2015

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  • What are the most popular social media platforms?

    and who uses them?

  • Sex

    Race

    Age

    Educational Level

    Income

    Employment Status

    Urban/Rural

    Which demographic breakdown reveals the biggest disparity in

    social media adoption?

  • 025

    50

    75

    100

    Facebook Instragram Twitter Pintrest LinkedIn

    Social Media Platform Adoption (2014)

    Source: Pew Research Center Social Media Update 2104

  • Age

  • 025

    50

    75

    100

    Facebook Instragram Twitter Pintrest LinkedIn

    Social Media Platform Adoption (2014)Age comparison

    18-29 yo

    65+ yo

    Source: Pew Research Center Social Media Update 2104

  • OtherwisePlatform use varies by demographics.

    In other words, when age is held constant, social media use as a whole is relatively uniform across

    demographics. WHAT platforms people use is not.

  • 025

    50

    75

    100

    Facebook Instragram Twitter Pintrest LinkedIn

    Social Media Platform Adoption (2014)Household income comparison

    Less than 30k/yr

    More than 75k/yr

    30k-

    30k-

    75k+

    75k+

    75k+

    Source: Pew Research Center Social Media Update 2104

  • 025

    50

    75

    100

    Facebook Instragram Twitter Pintrest LinkedIn

    Social Media Platform Adoption (2014)Race comparison

    White Hispanic

    BlackBl

    ack

    Blac

    k

    Blac

    k

    Whit

    e

    Whit

    eSource: Pew Research Center Social Media Update 2104

  • 025

    50

    75

    100

    Facebook Instragram Twitter Pintrest LinkedIn

    Social Media Platform Adoption (2014)Sex comparison

    Men Women

    Wom

    en

    Wom

    en

    Men Wom

    en

    Men

    Source: Pew Research Center Social Media Update 2104

  • So when you wonder which platform you should be on, ask yourself:

  • What are their demographics?Whos my audience?

  • What are the most popular social media platforms?

    and who uses them?