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I presented these slides at the Warwick Business School to the MSc Students enrolled on the Information Systems, Management an Innovation course. http://www.changingsocial.co.uk/thoughts/inspiring-the-future-leaders-at-warwick-business-school-the-digital-workplace
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The Digital Workplace
#worklikeanetwork
COMPANIES WERE NOT BUILT FOR CHANGE
DRIVES THE PACE OF CHANGETHE PACE OF INFORMATION
Information
Value
Slow Change
Rapid ChangeMax
Value
Rate of Change,
Information Half-life
Rate of Change,
Information Half-life
Information Half-life,
Need for Rapid
Information Dissemination
UN-LEARNTHE PAST
RESPONSIVENESS
EFFICIENCY
VS
NETWORKS
EMPOWER
INTRINSIC MOTIVATION
COMMUNITY
NETWORKS
EMPOWER
INTRINSIC MOTIVATION
COMMUNITY
HIERARCHIES
CONTROL
EXTRINSIC REWARDS
CUSTOMERS & PARTNERS
CONTROL
EXTRINSIC REWARDS
CUSTOMERS & PARTNERS
NETWORKS
EMPOWER
INTRINSIC MOTIVATION
COMMUNITY
EMPOWER
NETWORKS
INTRINSIC MOTIVATION
COMMUNITY
HIERARCHIES
CONTROL
EXTRINSIC REWARDS
CUSTOMERS & PARTNERS
HIERARCHIES
EXTRINSIC REWARDS
CUSTOMERS & PARTNERS
NETWORKS
EMPOWER
INTRINSIC MOTIVATION
COMMUNITY
INTRINSIC MOTIVATION
NETWORKS
EMPOWER
COMMUNITY
HIERARCHIES
CONTROL
EXTRINSIC REWARDS
CUSTOMERS & PARTNERS
HIERARCHIES
CONTROL
CUSTOMERS & PARTNERS
NETWORKS
EMPOWER
INTRINSIC MOTIVATION
COMMUNITYCOMMUNITY
NETWORKS
EMPOWER
INTRINSIC MOTIVATION
HIERARCHIES
CONTROL
EXTRINSIC REWARDS
CUSTOMERS & PARTNERS
HIERARCHIES
CONTROL
EXTRINSIC REWARDS
Work like a network
#worklikeanetwork
Listento conversations
that matter
Adaptand make smarter
decisions
Growyour
business
Value
stories
The Social Journey and Why we start with a Vision
Strategy &
key stakeholders
Usage
scenarios
IT & social
governance
Comms
& training
Full
Offic
e 3
65 L
aunch
Identify
champions
Organize and develop Champions Community
Inform
stakeholders
Highlight &
share success
Office 365 soft-launch with champions Identify and launch additional usage scenarios
Organization-wide launch: communications, training,
events, success stories
Execute Champions Community
Supervise licensing, security, and social governance discussions
Review of
domains
Assess viability
of third parties
Assist in
reporting
Support global launch
Support
mobile apps
Map to usage scenarios &
create adoption plan
Set vision & identify business
scenarios
Commit resources &
execute on adoption planMeasure, share success,
and iterate
% of
engaged
users
With Training and
Community Management
Without adequate training
and community Management
Formal
launch
Yammer begins to
spread virally People leave
(no value)Identify the
Successes and
Champions
TimeSoft Launch Hard Launch
Why is this so Important?
At the outset of the Social journey each customer should define their “Enterprise Social Vision” by answering the the following 6 questions:
• Why is the organization deploying Enterprise Social at this time?
• How does Enterprise Social support the organization’s Vision / Mission / Strategic Pillars / Values?
• How will Enterprise Social change the organization?
• How will the organization know if Enterprise Social is successful?
• How will Enterprise Social benefit the overall organization?
• How will Enterprise Social benefit every employee personally?
Define your vision
Define your vision
“Enterprise Social will support our corporate strategy to successfully transition in to a new market (digital media) by facilitating improved digital literacy of all employees.”
“The use of Enterprise Social will also facilitate agile working through greater visibility of work and also the ability to adapt quickly to changing conditions or requirements, any where, any time.”
"We create a safe and open collaboration platform for easy sharing of company data and news between employees to improve efficient execution of our corporate strategies as part of our culture of performance.“
“Will help to re-affirm our position as an important organisation in society, and cite us as innovative, and at the leading edge for partnership and collaborative working with our external stakeholders.”
Name of Use Case:
Owner: Target Team/Department:
2. Objectives of use case
4. Steps to achieve this on Yammer3. Success criteria
Time Period:
1. Current Challenge
Learning via coworkers is among the most effective and most used methods
Champions will help to:
1. Create the groundswell and enthusiasm
that grows adoption of improved ways of
working.
2. Build a circle of influence amongst their
teams.
3. Bring the new ways of working to life
across teams.
4. Identify business challenges and possible
solutions.
5. Provide feedback to the project team
and sponsors.
1.
2.
3.
4.
5.
Strategy &
key stakeholders
Usage
scenarios
IT & social
governance
Comms
& training
Full
Offic
e 3
65 L
aunch
Identify
champions
Organize and develop Champions Community
Inform
stakeholders
Highlight &
share success
Office 365 soft-launch with champions Identify and launch additional usage scenarios
Organization-wide launch: communications, training,
events, success stories
Execute Champions Community
Supervise licensing, security, and social governance discussions
Review of
domains
Assess viability
of third parties
Assist in
reporting
Support global launch
Support
mobile apps
Map to usage scenarios &
create adoption plan
Set vision & identify business
scenarios
Commit resources &
execute on adoption planMeasure, share success,
and iterate
Comms
& training
Identify
champions
Organize and develop Champions Community
Inform
stakeholders
Organization-wide launch: communications, training,
events, success stories
Execute Champions Community
Do you have the right factors for success?
Effective Community Management
Are the right people involved?
Executive Support & Participation
Will this be an official channel for
collaboration?
Clarity of Purpose
What do you want from your network?
Integrations
Is Yammer connected to your current
platforms?
Define your vision “Enterprise Social will support our corporate strategy to successfully
transition in to a new market (digital media) by facilitating improved
digital literacy of all employees.”
“The use of Enterprise Social will also facilitate agile working through
greater visibility of work and also the ability to adapt quickly to changing
conditions or requirements, any where, any time.”
"We create a safe and open collaboration platform for easy sharing of
company data and news between employees to improve efficient
execution of our corporate strategies as part of our culture of
performance.“
“Will help to re-affirm our position as an important organisation in
society, and cite us as innovative, and at the leading edge for
partnership and collaborative working with our external stakeholders.”
“Enterprise Social will allow our 40,000 employees to have an equal voice
and for our leadership teams to have a better understanding of what’s
working, to be more informed in executing corporate strategy.”
EASE OF IMPLEMENTATION
ST
RA
TE
GIC
ALIG
NM
EN
T
Champion Team Management
Sign Off
Trained
