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The state of social sharing has moved from simply telling your story to creatively showing your audience your message. You’ve already matched your target audience preferences with the appropriate social channels. Now it’s time to show them the visuals and fill those channels with engaging content. Let’s leverage your visual assets on Facebook, Twitter, Instagram, and Pinterest using proven tips & techniques. We’ll also explore best practices and examples of businesses that stand out from the crowd by using visuals to successfully engage their fans. Presented at Social Media Rockstar Event on September 17, 2014.
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Photo: Thomas Hawk on Flickr
@myklroventine
Photo: Marc Wathieu
Photo: dierk schaefer on Flickr
Photo: Steve Petrucelli on Flickr
Photo: Thomas Hawk on Flickr
Source: visual.ly/what-makes-good-infographic
Photo: Ben Watkin on Flickr
Images Size & Quality
• Physical Size*
• File Size
• Resolution
• File Type
• * IMPORTANT
croppola.compicmonkey.com
photoshop.com/tools
• Control your light through ISO settings
• Experiment with different angles & orientation
• Higher resolution = better when uploading to social networks
Pro Photo Tips:
Photo: harold.lloyd on Flickr
• Get to know your camera app
• Clean your lens
• Use the flash sparingly
Phone Photography Tips:
• Get up close — avoid zoom!
• Use the highest resolution possible
Photo: Abe Kleinfeld on Flickr
The Rule of Thirds
Divide the photograph in your mind into thirds, and position the subject either in the left or right
third of the image.Photo: Wikimedia Commons
creativecommons.org
Photo: cubancouncil.com
Source: jonloomer.com/2014/01/20/facebook-image-dimensions/
Source: jonloomer.com/2014/01/20/facebook-image-dimensions/
Photo: Shawn Campbell on Flickr
Profile pic: 400 x 400 pxCover photo: 1500 x 500 px
In-stream preview: 440 x 220 pxVertically centered, <3MB
Photo: ripenecommerce.com
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Source: designerrobrusso.com/what-is-the-perfect-pinterest-pin-size/
analytics.pinterest.com
Photo: marketingland.com
Auto Awesome animated
GIFs!
Photo: ed_needs_a_bicycle on Flickr
Photo: Nate Grigg on Flickr
