Integrating UGC To Grow Sales

CEO at Liberty Jane Clothing. Bestselling author of Instagram

Power, Pinterest Power, and Youtube Marketing Power

About Me

www.pixiefaire.com

See our odd little corner of the Internet at…

Our Stats…

51,000 Subscribers

15,000 Subscribers

35,000Fans

13,100 Subscribers

5,500 Subscribers

Over 900,000 Patterns Downloaded, 81,415 orders in the last 90 days

The Shift Toward Visual Content Is Well Known…

Photos on Facebook receive 53% more likes than the average post

(Hubspot)

Pinterest is now the 4th highest source of online traffic after organic search, direct

typing of a URL, and Facebook.(Shareaholic)

26% of 18-29 year olds use Snapchat(Pew)

300 Million Monthly Active Users(Instagram blog)

93% of prestige brands are on Instagram (Simply Measured)

1/3rd have more than 10,000 Instagram followers,

19% have more than 100,000 (Simply Measured)

83% of Instagram posts include at least one hashtag

(Simply Measured)

37% of U.S. Internet users between 18-29 use Instagram

(Pew)

The real question is…

Can you leverage UGCin the sales process?

Where you really wantvibrant social content

is in the shopping cart!

1. Identify quality UGC via hashtags or submission tools

2. Score it to find key influencers3. Use it (with permission) on your website/social

sites4. Integrate it with your sales process

5. Develop brand ambassadors to rinse and repeat

Our “Blueprint” Is…

Our tool of choice is ReadyPulse

Homepage Integration…

Step One: A UGC carousel slider on our homepage(June 2014)

Submission Tool

Submission Tool

Inspiration Page

Step Two: Our Inspiration Page(July 2014)

Yeah, it works…

614,391 Views131,911 Content Clicks

Program Explanation

614,391 Views131,911 Content Clicks

Program Details

Product Integration

Step Three: Product Integration – Hover Over

Shop Now Buttons

Step Four: Product Integration – Buy Now Buttons

Obvious Wins

People enjoy seeing UGC on your homepage!

Social proof where you need it most – at the

shopping cart!

Fans feel honoredto be recognized

and included

3rd party endorsement is included in every piece

of UGC, I call it a “visual testimonial”

The Visual Testimonial

Follow me on Instagram & Twitter…

@mrjasonmiles

Q&A & Thanks!

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