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We work hard at building our blogs and growing our social media networks. Most of us strive to provide good content and engage with our readers. We might even earn some cash from time to time from our blogs and social media channels. Why? Because readers, brands and public relations companies understand that our words mean something. That people are listening to what we have to say. Imagine what kind of change we can make in the world if we used our social media influence for social good. Not only do we empower our readers to become advocates for the causes they care for, we also feel good about giving back. If you have a blog and/or are active in social media, you can use your influence to spread some good. It’s easier than you think. And, no, it doesn’t involve donating lots of time and money. In this webinar, hosted by Sverve, Jennifer Barbour, chief engagement officer of Another Jennifer Blog + Writing Lab, discussed: • Why social good deserves space in your social media channels • Choosing a cause to write about and support • Way to promote social good on your blog / social media • Getting your readers involved with social good • Social good networks to join • Measuring your impact
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Wednesday May 7, 2014
presented by Jennifer Barbour
Webinar: Using Your Social Media Influence for Social Good
About me Chief Engagement Officer (CEO) for Another Jennifer
Writing Lab
Writer, New Media Consultant, Teacher/Speaker
Author of another jennifer blog (anotherjennifer.com/blog), creator of Simple Giving Lab (simplegivinglab.com) and curator of All Things Left-Handed (allthingslefthanded.com)
Member of Mom Bloggers for Social Good, Global Team of 200; write a Philanthropy Friday series
10 years experience in nonprofit sector
More here: anotherjennifer.com/about-jennifer/
Quick question for you
Are you currently sharing social good content via social media and blogging?
1.Yes
2.No
What we’ll cover
Why social good deserves space in your social media channels
Choosing a cause to write about and support
Way to promote social good on your blog / social media
Getting your readers involved with social good
Social good networks to join
Measuring your impact
What the heck is social good?“We suggest it is creating a positive societal impact using the vehicle of social media. Facebook, Twitter, blogs, Pinterest – all of these tools can be employed to advocate, educate or fundraise for a cause.”
“It matters because it means that anyone — an individual, company, government or organization – can be a change agent using social media to create social good. Nonprofits and governments are no longer the only sole driver of a cause. Anyone with access to a mobile or mouse can organize an impactful campaign.”
~Charles Bentley, Founder and Editor of Armchair Advocates
Source: Impatient Optimists
Why include social good?
Our voices have value and influence
It feels good
Your audience appreciates hearing about the causes you care about
Nonprofits and NGOs can’t do it alone
Suggested reading: Philanthropy Friday: Why Giving Feels Good ~ two part series written by Dr. Greg Evans on anotherjennifer.com
Choosing a cause
What are you already sharing?
Who are you already supporting?
What keeps you up at night?
What makes you want to scream?
What topics do you want to explore more?
Ways to promote social good
Blog about the causes you care about
Partner with social good networks and/or nonprofits and NGOs
Follow the organizations / causes you care about and share their content
Make social good a part of your message or brand
Getting your readers involved
Social good networks to join
Shameless Self-Promotion
Submit your inspiration to: simplegivinglab.com/submit
Measuring Impact
Stay Connected
Jennifer Iacovelli Barbouremail: [email protected]
phone: 207.653.4542
website & blog: anotherjennifer.com
facebook: facebook.com/writinglab
twitter: @anotherjenb
linkedin: linkedin.com/in/jenbarbour
stumbleupon: stumbleupon.com/stumbler/anotherjenb/
google+: gplus.to/anotherjennifer
youtube: youtube.com/user/anotherjenb
pinterest: pinterest.com/anotherjenb
