How to Conduct a Live

Google Plus Hangout

Carlos Chapman II Partnerships & Outreach Coordinator CDC NPIN

Heather Town Health Communications Specialist

Tuesday, February 25, 2014

Visit the Using What You Know About Social Media

webpage for access to full recordings and presentations

from the series.

Google Hangout Recording

Objectives

• How to setup a Google Plus Hangout

• How to use popular Google Plus

Hangout features and functions

• How to archive your videos onto a

YouTube channel

• How to evaluate a Hangout On Air

(HOA)

Why Google Plus Hangouts?

• Video chat instantly

Private (Video Hangouts) vs Public video chat (HOA)

• Share documents and your desktop screen with the group

• Record sessions for viewing later

• Broadcast Hangout live to anyone

• Hangouts accessible via mobile devices

• YouTube video captioning available

• Includes event registration

Benefits of Hosting a Hangout

• Promote awareness of and participation in your

organization’s activities

• Increase conversations about specific topics, available

resources, and health related news updates

• Audience gets to hear from diverse subject matter

experts

Google Hangout Requirements

• Google Chrome (recommended)

• Install required plug-ins

• Use a wired connection

• Avoid running other programs during the HOA

• High quality external webcam (recommended)

• YouTube account for HOA

• Avoid having more than 3 people on the same network

• Appropriate environment

Google Plus

www.google.com/plus

Google Hangout

Scheduling Google HOA

The Hangout Invitation

The Hangout

Only share URL link with guests participating in the Google Hangout

The Hangout

Tech person as a ghost on the HOA. Can be completely hidden or displayed as a image

The Hangout

Number of viewers watching when HOA is live

Links to share for HOA

Settings

Group Chat

• Allows you to communicate privately with other participants in the Hangout

Screen Share

• Share your screen with others • Upload bumper video or image

https://www.youtube.com/watch?feature=player_embedded&v=bo9aZdOZZj8

Q & A

• Monitor for questions received from audience

• Feature must be activated before starting broadcast

Capture

• Take photos of yourself or other participants

Cameraman

• Control which participant is displayed in the main window

Audio Control

• Adjust quality of sound

Hangout Toolbox

• Lower Third tool • Add professional title • Add company logo • Adjust sound/video settings

Click this to reverse mirror image

Google Effects

• Add props, sound, headwear, eyewear, background, etc.

• Adjust quality of image

YouTube

Metrics

Video link

Make video public or private

Google Hangout Metrics

• YouTube

Total views

Avg. view duration

Est. minutes watched

Demographics

Top playback locations

Devices used to watch

Likes & Dislikes

Comments

Shares

Best Practices – Pre-Hangout

• Prepare topic content and run of

show in advance

• Follow system requirements

• Event promotions

Cross channel promote

• Create teaser video/bumper

image

• Include hashtags

• Tech/dry run through

Best Practices – Day of Hangout

• Documents on hand

• Participants prepared and signed on at

least 30 minutes early

• Check bandwidth settings

• Remind participants to mute when not

talking

• Have a 2nd tech person

• Use the group chat

Best Practices – Post Hangout

• Mark video in YouTube as private

• Remove URL from event page

• Edit video as needed

• Capture metrics

• Promote archived video

HOA Examples

• National Geographic used Google+ Hangouts to celebrate its 125th anniversary by hosting famous explorers on a 90-minute Hangout.[ii] Subscribers and others were encouraged to submit questions in advance or during the Hangout via posts on YouTube, Google+, Twitter (all using a designated hashtag, #NatGeo125), Facebook, or on the magazine’s blog. This resulted in 150,000 new followers.

http://www.youtube.com/watch?v=8Y6VyrGITG4

• In February 2013, Youth and Tech Health hosted the hangout “mHealth for Youth: Text Messaging Beyond the Basics” to promote their sixth annual conference on Youth+Tech+Health. Panelists virtually discussed using text messaging services to reach their organizations’ goals. The use of Twitter was highly promoted during the Hangout so participants could comment and ask questions, showing the benefits of engaging audiences across social media platforms. [iv]

http://blog.aids.gov/2013/02/mhealth-for-youth-via-google-hangout-on-air.html

• CDC Google+ Hangouts On Air - CDC's Director, Dr. Tom Frieden joined Men's Health Editor-in-Chief Bill Phillips for an innovative live video conference, via Google Hangout, kicking off Men's Health Week, and sharing the triumphs and challenges of living a healthy lifestyle. At one point, Phillips asked Dr. Frieden a series of questions about the director's health habits, such as what physical activities he engages in, what healthy foods he eats, and what healthy habits he has incorporated into his lifestyle. http://www.youtube.com/watch?v=7MPbfeSWvmg

Reminders

If you have your CPH or CHES credentials you can apply for a

credit from today’s tutorial at uwyk@cdcnpin.org.

Please remember you will be required to complete a short

evaluation which will be sent to you on requesting continuing

education credit.

If you do not require continuing education credit but would like

to provide feedback, please contact uwyk@cdcnpin.org

Thank You!