1.The LinkedIn Story

2.The Financial Services Landscape

3.The Customer Journey

4.The LinkedIn Opportunity

5.Panel Discussion with Q & A

Agenda

Finance Connect Key Influencers

MichealDoyleAIB

E A R L I E S T A D O P T E R

MarkJohnson

Realex Payments

CatherineMoroney

AIB

RobertMulhall

AIB

M O S T P O P U L A R

M O S T C O N N E C T E D

M O S T E N D O R S E D

The world of communication is changing

P R E W E B W E B 1 . 0 W E B 2 . 0

Members companies jobs ski l ls schools knowledge

M E M B E R S

400 MillionM E M B E R U P D A T E S

2 BillionO F R E L A T I O N S H I P S

Billons

H I R E S E L LM A R K E T

How we transform companies

W O R K

LinkedIn Members have an aspirational mindset

Personal Networks

Info on friendsInfo on personal interests

Entertainment

S P E N D T I M E

Professional Networks

Career infoUpdates on brandsCurrent affairs

I N V E S T T I M E

This aspirational mindset is reflected in the content consumed on LinkedIn

BeyonceNational Corvette MuseumJosh HommeKim KardashianKanye WestKaty Perry

#OneOfMyFavoriteMoviesIs#MtSWISHMore#SelenaNeoLaunchYou Got Served#iHeart1DCzechs#thankswingman

LeadershipiPadCloud ComputingEmployee EngagementOnline AdvertisingSelf-esteemFinanceInternal CommunicationBusiness Economy

 Seniority

Reaching decision makers in Ireland

3 8 0 , 0 0 0 +S E N I O R / M A N A G E R

9 4 , 0 0 0 +D I R E C T O R / V P

1 2 2 , 0 0 0 +O W N E R / P A R T N E R

1 7 , 0 0 0 +C - L E V E L E X E C S

 Industry

2 1 0 , 0 0 0 +T E C H

7 0 , 0 0 0 +F I N A N C E

6 0 , 0 0 0 +M E D I C A L

5 0 , 0 0 0 +C U S O M E R G O O D S

3 9 , 0 0 0 +C O N S T R U C T I O N

 Function

7 8 , 0 0 0 +S A L E S

1 0 8 , 0 0 0 +O P E R AT I O N S

5 4 , 0 0 0 +E N G I N E E R I N G

5 9 , 0 0 0 +E N T R E P R E N E U R S H I P

Change in the Financial Services Landscape

C O N S U M E R C O N F I D E N C E B R A N D T R U S T V O L A T I L E M A R K E T S

A P P E T I T E T O B O R R O WO V E R R E G U L A T I O N

IDA video

Challenges Facing FS firms

Acquire new clients

Regain trust

Lead with insight

Grow relationships

Enhancing customer service

Customers attitudes evolving

T H E S M A L L E S T B I T O F N O I S E C A N B E A M P L I F I E D …

Not only do they validate the persons credibility but the business as a whole

N E A R LY E V E R Y B U S I N E S S M E E T I N G I S P R E C E D E D O R F O L L O W E D B Y V I S I T I N G L I N K E D I N , T W I T T E R O R G O O G L E

Regain trust – Social media builds credibility

Who would you take financial advice from?

Who would you take financial advice from?

Social media has a purpose throughout each stage of the financial purchase journey

54%

47%

40%

29%

25%

Keep up-to-date with current financial trends

Gather preliminary information about financial products, policies or institutions

Seek advice/gather information to help make a financial decision

Re-evaluate a financial decision that has already been made

Recommend a financial product, policy or service

Source: Join The Dots Research, 2013

Regain trust – Social media builds credibility

W H A T A R E S M B S U S I N G S O C I A L M E D I A F O R ?

M A R K E T I N G use social media to drive business growth

L E A R N I N Guse social media for learning and deriving business insight

F I N D I N G N E W C U S T O M E R S

find it’s effective for generating leads and 91% find it’s effective for increasing awareness

F I N A N C I A L D E C I S I O N S

of small businesses use social media for finance decisions

LinkedIn drives growth in financial services

LinkedIn Partnership

M A R K W E I N B E R G E R

E Y G L O B A L C H A R I M A N

“At EY, we continually strive to build a better working world by bringing our clients the tools and services they

need in a rapidly changing business environment. Data analytics and

technology have transformed the way companies operate, and together, EY

and LinkedIn will provide organizations with leading-edge tools

to navigate those changes”

J E F F W E I N E R

L I N K E D I N C E O

“Together, we'll help companies develop deeper and more trusted customer

relationships through social and data

analytics”

R E G I N A S P R A T T

S A L E S P A R T N E R

“Sales Navigator gives us the ability to get access to buyers who we couldn’t

previously reach, and in a way that is more efficient

than simply cold-calling and hoping for a response”

Existing LinkedIn Customers in Financial services

Summary

LinkedIn is at the forefront of professional engagement across social media1

Clients are active on social media, are you?2

Enable your employees to capitalise on the LinkedIn opportunity3

“The tipping point is that magic moment when an idea, trend, or social

behaviour crosses a threshold, tips, and spreads like wildfire.” 

M A L C O L M G L A D W E L L - T H E T I P P I N G P O I N T

Panel Discussion

Sharon McCooeySenior Director International OperationsLinkedIn

Robert MulhallManaging Director - Retail, Corporate & Business BankingAIB

Danielle McConvilleRegional Sales Leader UKI & NordicsLinkedIn

Conor McCabeRelationship Manager LinkedIn

Gavin KellyDirector of Consumer Banking (ROI)Bank of Ireland

Gerard ScullyDirector of International Primary MarketsIrish Stock Exchange