UNEARTHING SOCIAL MEDIA’S TANGIBLE REVENUE

Calculating Social Exposure

and Finding the Profit

Lauren Carel - LRConsulting

Social Media Spending is Soaring

(Source: http://www.cmosurvey.org/blog/social-media-spend-continues-to-soar)

Path to Social Media Gold…or Bust

Desire to SucceedDifficult to manage Uninformed social plansNo proof on company’s bottom line

It’s All in the NumbersEducated strategy and accurate analysisApplies to all companies

“Web 2.0”

The Unexpected:

Rise and ImpactThe most trafficked sitesBy age 5, Twitter had

over 200 million users

CommitmentTime, money, & creativity (are actually

important)(Image Source: Information Systems: A Manager's Guide to Harnessing Technology)

Status Quo

Current Approaches to Social Media

Over confidenceUnsavvy digital teams Addiction to numbersMisunderstood approach to

consumersFlying blind

It’s Not Just for Interns Anymore

(Source: http://www.cmosurvey.org/blog/social-media-spend-continues-to-soar)

A Quantitative Take - Real Marketing

Emerging TechnologyCritical IT and ISFollowing the money

Highly evolved analytics Statistical and calculable resultsConnecting marketing schemesDetermine the right content

(Image Source: Information Systems: A Manager's Guide to Harnessing Technology with permission from Facebook)

LRConsulting

Analysis of AnalyticsGoogle and Facebook Most effective portrayal of brandConsolidating social content

SMART TeamsCurrent and new employeesStrategic, editorial, creative, social &

analytics staff(Source: http://www.readysetrocket.com/author/alex/)

Thanks to:

Bibliography Bresnahan, Katie.. (2013, September 11). Retrieved Oct. 27, 2013, from

http://www.toprankblog.com/2013/10/social-media-law-smbmsp/ Gallaugher, John. Information Systems: A Manager's Guide to Harnessing Technology,

Version 1.4. Irvington, NY: Flat World Knowledge, 2012. Print. Lirtsman, Alex.. (2012). Retrieved Nov. 24, 2013, from

http://www.readysetrocket.com/digital-marketing/the-cmo-crisis/ Lirtsman, Alex.. (2012). Retrieved Nov. 24, 2013, from

http://www.readysetrocket.com/digital-strategy/the-multi-billion-dollar-question/ Moorman, Christine.. (2012, Mar. 6 ). Retrieved Nov. 24, 2013, from

http://www.cmosurvey.org/blog/social-media-spend-continues-to-soar/ Nagy, Bryan.. (2013, Apr. 9). Retrieved Oct. 27, 2013, from

socialmediatoday.com/bryannagy/1340136/facebook-problem-rethink-facebook-marketing/

Odden, Lee.. (2010, Jun.). Retrieved Oct. 27, 2013, from http://www.toprankblog.com/2010/06/7-social-media-marketing-solutions/Bullas, Jeff.. (2013, Jan. 17). Retrieved Oct. 27, 2013, from http://www.jeffbullas.com/2013/01/17/the-big-problem-with-social-media-marketing/

Odden, Lee.. (2013, May). Retrieved Oct. 27, 2013, from http://www.toprankblog.com/2010/05/social-media-marketing-best-practices/Lauren Carel - LRConsulting