September 2014

@ollywilton & @Lottorama

#SMCMelb

#hello

Twitter, Inc. | Confidential ( )Twitter, Inc. | Confidential ( )

PUBLIC CONVERSATIONAL DISTRIBUTED LIVE+ + + [ [Twitter is open! Twitter is Of the Moment!

!Twitter is the global town square!! Twitter can live anywhere!!

@TwitterAds

#Live

@TwitterAds

#Live

@TwitterAds

#Conversational

@TwitterAds

#Public

@TwitterAds | Confidential@TwitterAds | Confidential

@TwitterAds | Confidential@TwitterAds | Confidential

The average consumer unlocks their phone

110 times a day

Source | Locket app, Oct 2013

Source | Datalogix ROI Analysis for Twitter, August 2013

73% of all Twitter access in AU is mobile

active

SOURCE | Twitter & Nielsen Consumer Survey, May 2014

Spikes in data is based on weekday usage

7am-9am

6pm-12am

LATE NIGHT EARLY MORNING DAYTIME EARLY EVENING PRIME TIME

Mobile phones during commute

tablets are particularly popular in the evening

Mobile phoneTablet

Desktop

Mobile reaches more moments throughout the day

Source | comScore Device Essentials UK, Jan 2013

Twitter, Inc. | Confidential ( )14

where constraint inspires creativity

help

infofun

CHOOSE TWO

The magic formula

Not true, being informative is much more valued

Exciting

Funny

Informative

Useful

Source | “Who Gives A Tweet? Evaluating Microblog Content Value”, Andre, Berntain and Luther 2012

Connect to brand

Connect through a brand

Twitter, Inc. | Confidential

4

Player Card

Twitter, Inc. | Confidential

4

YouTube and Vine

Vine

Doctor Who Australia

We heart heart the TARDIS. Show us how you #iHeartHearttheDoctor

@doctorwho_aus

Confidential 23

Confidential

Identify moments of real-time intent

Drive app installs

24

Home

Keyword targeting

Mobile device targeting

Geo targeting

Taxi App @YourTaxiAppJay Z has 99 problems but driving drunk ain’t one. Use #YourTaxi to get home from the Jay Z concertin San Francisco!

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Chloe @tweetinchloeThis Jay Z concert is amazing! Candlestick Park in San Francisco is rockin’ right now

katja nelson @katjaYou know you're related when you accidentally put on the exact same outfit. @altabirdy

Confidential

Taxi App Brownday Labs, Inc

(999) FREE

Details RelatedReviews

Identify moments of real-time intent

Drive app installs

Keyword targeting

Mobile device targeting

Geo targeting

25

Confidential

Identify moments of real-time intent

Keyword targeting

Mobile device targeting

Geo targeting

Mobile app distribution

26

Chloe @tweetinchloeThis Jay Z concert is amazing! Candlestick Park in San Francisco is rockin’ right now

katja nelson @katjaYou know you're related when you accidentally put on the exact same outfit. @altabirdy

Home

Collect data with one clickLead Generation

@AmyBooth4 @CameronHerft @DG2812 @cocomajstorovic @muirendalan @shubhrpathak @danielpresnell_ @TI-conomidis @M_1tch @meganmaurice @tyscopey @monway123 @jackbuckley11 @jarrad_minchin @toddler9294 @RyanLakhani @frazzledazzle05 @juzweezy @JGill89 @bulldogsJammer @cammo8001 @jessjbfan56 @Aussietqy @DylanZgrajewski @aidankelleher2 @nikhiltait @stuartfaz @Danntastic @colton_kiser19 @annief7265 @freshAR @burto8 @reynoada @wigman23 @nikhiltait @JackToohey3 @JulieJulie1542 @miamax43 @tjdaniels88 @EdStJohn2 @harlenesangha @STK82 @DanniMac06 @dktaylor10 @DjayTLC @robjclarke76 @peeyush_kerai @DARKspatial-LORD @fanquake @WizzFizzLizz @lukeyprior @craig01981 @berniedole @alicenoonan_ @dbolst @LeperHead @nghumra @Tintin88xx @Lisafficial @DylanZgrajewski @kristyloreen @sampicken_023 @DrabbieAbbie @Shane_R2 @Broderick8896 @simonpanossian @RichardHallett8 @tassiedi @shuttleschulz @howardw46 @KennedyP16 @Scot-tyCon1975 @Than1996 @ScudTjf @sineados @gaco000 @pallaavdesai16 @RedlandCouncil @richorichie @fricky54 @LochieKinna @brendanarrow @trevorjctlive @HueyandDickfos @piazz1er @jezza9798 @zoe__flynn @Simon_Burge @teganboden @appst1 @AlyJnr @Cazzaaarr @crackerwoody @Bigjuzz @heronimous @gaco000 @RickHM @LMil-inkovic @explorergrace @MJCfan @AfifA_19 @sanabilzehra @dougie1710 @dstuart @long_mitch @_jamespattinson @SyberJ94 @fawcett29 @vyonne57 @Drummy09 @MJCfan @TheSportsFreak @azza3006 @EmmaGenockey @Lee-Hodge_77 @MrHendo33 @izapliha @TryChaseMe @Cricrajeshpk @jasonagrotis @MrGeoffreyChen @phillippp_ @JoshuaNairn @jkazar @Pr63Patrick @marshallpascoe9 @cmnotkn @RyanMarstella @wjm59 @Henturion @MJCfan @miteshkd @bdenlow @JaiFelstead @chopchop80 @shamus_tweets @JD_Dennis_ @CricketAus @ThalangXIPhuket @bevybuggie @KRad93 @ian4764 @SillyPointRadio @djw1991 @tbipenguin @davej1080 @JohnWatkin2 @rob_al-exander @Mel_Madigan @patrick_hayes92 @dennisprice @SteveBarwick3 @dennislanga @MJCfan @umusicAU @justinwilks1 @tarunkj @Paulie_Sav @JamesFirth8 @jimmyplunkett13 @1ebronsHairline @M_faww @marnieX3 @mickatrevesby @iainrid86 @freshAR @smaccles23 @dodgie @vitod09 @RyanLakhani @CStanza @muzza043 @Jig-gus24 @sssthamarai @CricketDunc @Pauly444 @cocomajstorovic @suthan09 @uday7860 @Shoaibmk @breno7801 @1ebronsHairline @rvdranka @IvanMUGGA @sssthamarai @mikeyambrose @g_bodey @ojhel2003 @twintroubleTY @lilTelfer @stretchnb @kayne_shearman @sssthamarai @Rainzy20 @sushisnap @chrissanderson4 @MichLeighSmith @Moz006Phil @Chuckboat @LukeTylor @ralalani @brea1447 @nikhiltait @KateEmily21 @cevian80 @jeewan_si-toua @JamesT_says @MinChaplin @Shorty_oz @Shabirahmed123 @spookytooO @LCBrennan @sanabilzehra @Jayden1254 @b_scarano @Spitsmore @DjayTLC @talhamd9 @manton_mob_tim @onthemurray @cqtiger111 @jez-za1995 @JackoT7 @phil0stine @RebeccaHouston1 @AimzV10 @rblionel @ellabellaa23 @sue7979 @MalteshPatil @Mattster_7 @Jodyleecollins @Matthewdisalvo @ajcsainter @mtcass123 @Gerza12 @GloverGerry @mattmiddo @Stephengall32 @sushisnap @dylanloprese @LauraShaw19 mehransanam @pmnewton @jeewansubedi1 @kleimon5 @Fulto @melcasey8 @quietcordial @GrahamBrennan3 @il_dave87 @tomvruss @burto8 @dazlr74 @pallaavdesai16 @OutFitHealth @BrettCastlehill @gowridash @tdogs396 @simn5 @Cricrajeshpk @jones_k8 @trentslatter @scoot-ie201 @crozz23 @ChrisSalesBDM @bruceinessendon @FitznerLuke @Lindsay_V9 @dhanushk25 @StuartFone1 @stephennoll @wotsa @peter_mcqueen @globalgallops @nickobrowno @ben_snipes_QLDe @CameronHerft @LochieK-inna @jrossjackson @jellksy @KarlyJ_Williams @himejosh13 @TwitterAU @DHartleyCFC @jonesy2195 @Woober-ries @JonnoSimpson @kingy1111 @sideoftheblue @simohalli @Ascenzo11 @tdhawkins @Rakehell1858 @bdenlow @etdcc @madeleinemallen @dannyschembri @Campbo_1990 @roha_16 @leaten2 @andrew_porter @settimoc @om-nipotenteapot @G_M_MEGHREJI @walts_12 @howii96 @shivam17july @DhIrving @readinghg @pluggerplug @tom-mccann10 @rima1008 @bigjacktubb @Luke0321 @kaatieee27 @Corey_Door @MichaelMtapping @chrismcca @ZoneICsyd @pallaavdesai16 @CarnTheCrows_01 @MontWeeding @davidjovanov @patfootball04 @TG_Footy_Tragic @nicjohnson1 @scottmurphy14 @wjm59 @duncanj @BrileyM @carter_doc @mattty1983 @nmj1503 @Jeffmister @Jonno_13 @Big421 @hizlop @kieran_toner @DualUmpire @Zacwiththenews @Cricrajeshpk @Ahm3dHussain @luke-breheny @d_j_j @hillier_robert @mooey1970 @Dawso26 @ncrook93 @vj_gooner @mattannetts @angkin74 @Povo-Farmer @JacobButters @Cricket_Doosra @DG2812 @RyanLakhani @CateP36 @TryChaseMe @nicholashorgan @TheGillyPoint @anil_nepal @Japluscob @AFIexCYTE @Jiggus24 @walts_12 @Clangaa @vaishnavi_10 @thetom-davies @lesamaree @pcomer182 @JessA523 @WizzFizzLizz @sssthamarai @neerajpatel99 @TG_Footy_Tragic @melcasey8 @hardyse @bjm152 @Macca0806 @mbodocctor @Cricrajeshpk @cricketgman @jianth @SaiPonting @MSputore @ellilouhou @rodiddlydogg @MJCfan @scottyqldrules @HollingsY @roueenv @the_Beck_man @punt-er19922 @juliajwitherow @DanniMac06 @WillGeason @GrannySmith81 @CricketAus @What_Dya_Reckon @sdeebz @shababchow @philalvaro @catbyg @Josh_Abbott1996 @jjkvw @gmsly @scottmurphy14 @Sharpy96 @cocoma-jstorovic @twintroubleTY @ConnorJervies @bajmans @pallaavdesai16 @dream_weaves @HunterW68054463 @pwyatt67 @tcook97 @darrynmcn @scottnotscoot @JasonDa31208920 @credid @Brewdle @thunder_67au @Lionel-Ritchie18 @Slytherinner @dantay75 @PanSam @bertswordlife @clarewillows @mrajander @aidankelleher2 @Shoai-bmk @jacintaaaa_ @Bobfromaus @SaronaSagele @JLieno55 @IRevesz @EmmaGenockey @kimmya06 @Jhughesy18 @Joseph_Swan @JamesGrahame @alex_paull @churchysfan @tyson_hall7 @jrossjackson @sut3zz @Cailyn_1 @davidmardini @terry_lock01 @IRevesz @NAGOSNARNY @cricket_thomo @fillylilly82 @aap__rooters @hakson52 @rickytiller @djw1991 @dksteer @DavidRStevens1 @Nathan_Sass @sssthamarai @AndrewHuynh24 @SeanyC_50 @red010381 @vaishnavi_10 @Matthew161094 @marnieX3 @maroondah55 @talhabbasi @tarwin09 @svkali @cal-bondo @navlani_pavan @wimmerachic @leech1233 @doxy_fairy @reginald_G21 @Reece_Carter @joshwhalan @roueenv @ShaneWare21 @_smhd @mfbeiso @MSputore @Shorty_oz @GinaBaldassarre @_bennyd @benpat11 @TheWilliamWood @LukeDBeeby @KClarke01 @tdogs396 @cocomajstorovic @jodiebutcher @ollywilton @micka-trevesby @stiff514 @Burkey_99 @sonny_jim_ @omnipotenteapot @Yabbage @tdogs396 @zoonmattau @JacqGuldon @MrGeoffreyChen @doloresdadd @AfifA_19 @deanbarber @timmygage @jfoster88 @RasmussenLuke @NickSup-pree @stephenmore @MrHendo33 @benjimachine @jrpellis @LeeAfcb @mt_horton @RiaanMinnie156 @AustinOner @Jovsha @stapes63 @peeyush_kerai @McKellInstitute @pallaavdesai16 @Eden_Richards @natebenjidinoia @RMurf242 @sheeply23 @shivrajrk22 @PolkinghorneL @vj241 @trevorjct @MrHendo33 @Aussie__Tiger @Its-peternewby @w_shepherd @jimmyb_baker @silverluke89 @voyagerval @pete_obrien @stazzagirl @ajherb @frit-zwilson17 @KClarke01 @NathanMJ_54 @pallaavdesai16 @RileyJM3 @tylerjames305 @prashu_29a @kingnivin @vaishnavi_10 @pallaavdesai16 @DiscoDuck43 @ripperchamp @pallaavdesai16 @UjjwalAcharya @ajitkumarrajan @musicman069 @petethechief @CassidyWeinman @EpiDEMIc_Mel @rantoniolli83 @squidau @pallaavdesai16 @em-freo @KingCarey99 @jeewan_sitoula @JimmyDawe @VijayendiranG @pallaavdesai16 @EpiDEMIc_Mel @dazdrag-ons10 @LincolnEdmunds @bdenlow @RoweyRamone @louiscj27 @lmmsy89 @Kelly1Judy @swinga83 @tonkydream-er @TheWilliamWood @mayank_mickey16 @Nazi_MMM @DimSIMpson @Tom___14 @socktwizzle @JimmyDoolan @Shoaibmk @zeronotevenhero @T0m5ky @cabba05 @leormevans @pettersen_john @oneilvista @IanLawson15 @little_ted74 @MJCfan @gauthamanc @EpiDEMIc_Mel @mwalshy95 @ncrook93 @vaishnavi_10 @richardfjpark @walidmohammad51 @TanayMilindDeok @b_scarano @tomcurran22 @merichards7 @simonkeith @KittyKatDC @dock-erhutch @MichaelaSansom @jezza1995 @peeyush_kerai @AlexNicholas35 @BrettColmer @LouiseFHarris @Denise-4Pies @atripleentendre @Dean_Eveleigh @TimMoodie @TCCI @tctsingh @hiimstevenn @AWhite1966 @ChantMLaing @AMac_25 @ATCCPV @stefanie_hz @Azaan_ @BrendonG34 @dan_10dan @_Hybriidz @MrGeoffreyChen @pjames-

On behalf of all Australians, congratulations to our captain on 100 Test matches.

Thousands of fans have already tweeted their messages to congratulate Michael, share yours using #congratspup today.

Twitter.com/CricketAus

Twitter, Inc. | Confidential

Use the website card to drive cost effective traffic

@TwitterAds

#Promoted Video Bought on a cost per view

@TwitterAds

#Animated GIFs

#Beta: Rolling out over next couple of months

#BuyNow on Twitter

@TwitterAds | Confidential

Twitter, Inc. | Confidential

4

#OwnTheMoment

business.twitter.com

@TwitterAds | Confidential

#ThankYou

@ollywilton September 2014