Top Ten Tips for Social Media Engagement

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Top 10 Tips for Improving Social Media Exposure for the Aesthetic Practice

Top 10 Tips for Improving Social Media Exposurefor the Aesthetic Practice

Founder/Owner: Lisa Marie Wark & Assoc.Affiliated AssociationsFounding Member: Medical Spa AssociationMember: International Spa Association

Public Member: Nevada State Board of Dental Examiners

2Top Ten Social Media TipsSocial Media StrategyDefine Your BrandDefine Your AudienceContent is KingStrengthen and Protect Your Brand/ReputationFoster a Network of Followers & Champions/InfluencersExtend Opportunities of EngagementIdentify Real Trends by Listening to conversationsOptimize each social media campaignMaintain and manage all your social media platformsGood Content Targeted AudienceSustainable ResultsTip #1: Social Media Strategy 101

Tip #2: Define Your BrandStrong Brands

Brand Perception

A brand is what people say about you when youre not in the room.

-Jeff Bezos Amazon.com Founder/CEOSo, a brand is not just a person, or a logo or a set of colours, its all aspects of what it takes to make up a company. Its a feeling. I myself am not a brand, but everything I do, the way I present myself, the attitude I have in all of my correspondence, online presence and TV work contributes to my brand. There are aspects we can control about it, but people will talk about us when were not there. A brand is what people say about you when youre not in the room. Jeff Bezos. Brand is all about creating a meaningful impression. So everything you do, from the way you talk to your patients, the emotional support you give someone whos upset about their teeth or has a tooth ache or has lost a tooth, to even the way you invoice them is greatly impacts your brand. You have to view every interaction as an opportunity. Thats what the client will come to expect. Tip #3: Define Your Audience1. Patients- patients 2. Medical Professionals3. Social Forums- content sharing

-Brands have to be worth the time they ask for from consumers, SO YOU HAVE TO HAVE A STRATEGY. -Figure out who your audience is: male vs female, age, income, interests. def (wikipedia.com) - "A type of website with regular entries of commentary, descriptions of events, or other material such as graphics or video."

Tip #4: Blogs Content is King

Approximately 200 million blogs

The majority of web users interact with blogs every single day

BrandtellingBloggingBrandtelling is built on the foundation of connecting people through a story that is relevant, real, and repeatable. -Arthur Germain, Communications Strategy Group

11Promote Your Brands Valuesyour Social Media Message must convey your core values ( healthcare, etc.)Everything you do in social media relates to your marketing message Brand AmbassadorsGenerate a following through openness about yourself and your business (no mixed identification)

-Remember that sm reinforces yours, and your clients, values. Every post you make should keep coming back to that. -If your clients dont believe in what you say, maybe you dont really want them as a client. -You cant think of social media in isolation. Its not a part of your marketing strategy that can stand alone. Rather, everything you say or do should relate to every piece of marketing tools that you have, whether its the branded pen you carry in your briefcase, to the way you talk about your company over dinner with a friend. Transparency, and honesty with yourself and your clients, is key.Questionable

AppropriateTip #5: Strengthen and Protect Your Brand-photo important as it reflects on your brand-personal site and business site (or hashtag) should be separate (give example)-good to have personal and business as can humanize your brand (again, not a faceless corporation)Tip #6: Brand Ambassadors

Tip #7: Opportunities of Engagement

Tip #8: Identify Trends

Tip #9: Optimization

Tip #10: Social Media Maintenance

Your Patients are Looking for YOU ONLINEEight-in-ten internet users look online for health information, making it the third most popular online pursuit.following email and using a search engine. Since one-quarter of adults do not go online, the percentage of health information seekers is 59% among the total U.S. adult population.19Source: Pew Internet & American Life Project, Feb. 1, 2011; http://pewresearch.org/pubs/1875/internet-health-topics-accessing-updated-dataSocial Media & YOUYouGov Healthcare Report findings:57% said that a social media connection with a hospital or medical practice was likely to have a strong impact on their decision to seek treatment at that facility81% of consumers believe that if a hospital or medical practice has a strong social media presence, they are likely to be more cutting edge, creating a halo effect across clinical functions20Source: Consumers Use, Preference and Expectations of Hospital Social Media, http://corp.yougov.com/healthcare/consumers-use-preference-expectations-hospital-social-media/

Top Ten Social Media TipsSocial Media StrategyDefine Your BrandDefine Your AudienceContent is KingStrengthen and Protect Your Brand/ReputationFoster a Network of Followers & Champions/InfluencersExtend Opportunities of EngagementIdentify Real Trends by Listening to conversationsOptimize each social media campaignMaintain and manage all your social media platforms

Lisa Marie Wark, MBA, (702) 374-1944@LisaMarieWark, lmwark@gmail.comwww.LisaMarieWark.comwww.BuyYourApp.com