The Sphere of Social Media
TOP of MindTOP of SearchTips, Tricks & Lessons Learned for
Google Success
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When the need arises, be TOP OF MINDWhen the search happens, be
TOP OF SEARCH
What is SEO?Search Engine OptimizationIts everything you do to
rank better on Google, Yahoo, Bing, etc.Over 200 factorsNo one
really knows all of todays factors and the impact of each
factor
TOP of Search
Google keeps calling me
TOP of Search
Page
2https://searchenginewatch.com/sew/study/2276184/no-1-position-in-google-gets-33-of-search-traffic-study
TOP of SearchThis is Why SEO Matters
Lets start at the searchWhat do you want to rank top of?What do
your users ACTUALLY type into Google?Does your website have those
terms and info?
Trick: Ctrl + F : To find a word or phrase on a webpage
TOP of Search
Identify Your TargetWho is your audience, your target
market?What are the internet habits of your intended audience?What
do they really search for?
TOP of SearchTrick: Use Google Keyword Planner (just dont buy
the Google Adwords)
Keyword StrategyWhat phrases do your users search for? Example:
Kid-friendly restaurants at the Lake of the OzarksBe specific with
your audience: Head keyword, Middle, Long TailKnow your
competitionLanding Pages
TOP of SearchTipwww.spyfu.com (Spy on your competitors)
Pay-Per-ClickPPC : Pay Per Click vs Organic SearchIf ranking
well organically, save your money for something else,like Social
Media!If in a competitive market or a brand new website, PPC can
make senseLong term solution: You are better served to spend money
to improve your website first, vs PPC
Local SearchGoogle My Business Page With Your Location(s) Use
location-based keywordsAsk for reviews & teach your audience
where and how to give reviewsGet listed in local directories (keep
it consistent)Focus local to compete with the big brands
TOP of SearchTipAsk your most loyal customers to do a review on
Google Map
Mobile SearchIn 2015, mobile generated MORE web traffic than
laptops and desktopsA mobile-friendly website was a must
yesterday.Have a phone-first approach to content and user
experienceEmerging Technology: Voice Search (aka Siri)
TOP of SearchTrickGoogles Mobile-Friendly Test is ONLY only
mobile test to trust(and the only one that matters).
Social & SEO
TOP of SearchGOOD social media, blogging, and SEO drives traffic
to your business website
Compelling images & valuable content keep the traffic there
longer
SEO FactorsDigging Deeper into the Google Algorithm
TOP of Search
SEO is not a quick fix.Results take timeWhen someone guarantees
you #1, run away (FAST)Your competition is trying to rank too!The
Google algorithm is always evolving and ever changingThere are MANY
factorsSome matter nowSome mattered yesterdaySome may mattered
tomorrowSome matter littleSome matter moreSome matter to Bing but
not Google
TOP of Search
A Peek Inside Googles Complex Ranking
AlgorithmDomainPage-LevelSite-LevelBacklinks (Social)User
Interaction (On-Site & On-Social)
TOP of Search
Domain FactorsTop FactorsDomain AgeKeyword Appears in Top Level
DomainKeyword As First Word In DomainOther FactorsDomain
Registration LengthDomain HistoryExact Match DomainPublic vs
Private WhoIsPenalized WhoIs Owner
TOP of Search
18
Page-Level FactorsTop FactorsKeyword in Title TagTitle Tag
Starts with KeywordKeyword in Description TagKeyword Appears in H1
TagKeyword is Most Frequently Used Phrase in DocumentContent
LengthKeyword DensityContent QualityUser Friendly LayoutUseful
ContentOther FactorsPage Loading SpeedDuplicate ContentImage
OptimizationRecency of Content UpdatesMagnitude of Content
UpdatesHistorical Page UpdatesKeyword ProminenceKeyword in H2, H3
TagsKeyword Word Order
TOP of Search
Even More Page-Level FactorsOutbound Link QualityOutbound Link
ThemeToo Many Outbound LinksGrammar & SpellingSyndicated
ContentHelpful Supplementary ContentNumber of Outbound LinksNumber
of Internal Links Pointing to PageQuality of Internal Links
Pointing to PageBroken LinksBullets and Numbered
ListsMultimediaQuantity of Other Keywords Page Ranks ForPage
Age
TOP of Search
Site-Level FactorsBreadcrumbsMobile OptimizedYouTubeSite
UsabilityUse of Google AnalyticsUser reviews/Site reputation
TOP of Search
Content Provides Value and Unique InsightsContact InfoSite
StructureSite UpdatesNumber of PagesPresence of SitemapSite
UptimeSSL CertificateTerms of Service & Privacy Pages
BackLink FactorsLinking Domain Age# of Linking Root Domains# of
Linking PagesAuthority of Linking PageSocial SharesNofollow
LinksChamber or CVB
TOP of Search
User InteractionOrganic Click Through RateBounce RateDwell
TimeDirect TrafficRepeat TrafficSocial Reach
TOP of Search
SEO FACTORS
TOP of SearchIN SUMMARY
Theres A LOT
SEEKPROFESSIONALHELP!
Create an action planChecklist HandoutTalk to your staff about
your audienceDetermine what they are looking forExamine your
website carefullyMobile FriendlyCalls to ActionAppearance vs
FunctionNot audience focusedFresh contentStaying Top of Search The
website is done.DO SOCIAL MEDIA!
TOP of Search
TOP of Mind
Why Use Social Media for Business?Its (by far) the least
expensive way to GET and STAY at Top of Mind with customers and
clientsStudies show that sales conversion rates from social media
are higher than with traditional marketingSocial Media DRAMATICALLY
extends your reach and exposure to a WIDE range of Demographics
(i.e. your potential customers)
TOP of Mind
Because Google Tells you to Do it
Your website search engine rankings can improve dramatically
https://www.youtube.com/watch?v=2jYJV9zHy04
TOP of MindWhy Use Social Media for Business?
The Sphere of Social Media
BlogGoogle+FacebookTwitterLinkedInYouTubeWebsiteGoogle
Juice!Google
Juice!SharesLikesCommentsRetweetsFansFollowersSharesLikesCommentsRetweetsFansFollowers
TOP of Mind
Business Social Media GoalsHighlight in depth your Unique
Selling Propositions Improve the search engine ranking key
terms/searches for the companys websiteGenerate interest in your
services via deep, relevant, interesting content posted often
across several social media channelsExpand your reach by engaging
potential clients in the Lake area and beyond.Educate your
fans/followers on your unique approach, why you are the best,
client testimonials, industry news, tips, answers to FAQ, human
interest stories about your team, events at the lake, community
service you do, any awards, much more.Build Brand Recognition and
establish your company as the best at the Lake and beyond.Drive
traffic to your website
TOP of Mind
Source:
http://us.accion.org/sites/default/files/whysocialmedia_infographic.jpg
TOP of MindSocial Media Deomgraphics
We promised Tips & Tricks, so here goes!Tip : This is what
Social Media is really about
TOP of Mind
YEP!
TOP of Mind
Tip of the YEAR!Content is EVERYTHING
Its SOCIAL people WILL follow you if you give value.You have to
think like your clients think. If you are not putting out content
that your clients will LIKE, then dont waste your timeFunny,
informative, interesting, relevant, intriguing, visual content
equals GOOD CONTENT.
content that educates, entertains, makes people think or laugh,
or in some way adds value to them. ~Kim Garst
TOP of Mind
https://blog.donottrack-doc.com/how-does-facebook-choose-what-to-show-in-news/
TOP of Mind
Tips for Business Facebook ContentMake it PersonalShare
storiesShare what your team is up toShare business photos (yes,
even fun ones!)Build the relationship first not sell
TOP of Mind
A Great Business Social ExampleEffective Brand BuildingShows
PersonalityNo sales message!
VIDEO is HUGE!In the 4th quarter of 2015, Facebook reported that
100 MILLION hours of video are being watched daily!
Video TricksUpload your video directly to Facebook to gain more
organic (free!) reachUse call to action Text overlays to get people
to click, listen, watchIf you boost a video, use ad manager to take
advantage of advanced targeting
TOP of Mind
More Video TipsUse a program like Animoto.com to build videos
from photosConsider Facebook LIVEVery similar to Periscope (Twitter
based)Not available to everyoneLIVE videos are getting priority
organic reach
TOP of Mind
Social Media Content TipCreate & Use Animated
GIFsGiphy.comAnimatedGif.netGifs.net
TOP of Mind
Inspirational Quotes & PhotosPhotos account for 93% of the
most engaging posts53% more likes, 104% more comments, 84% more
click-thrus than text-based posts.
Social Media Content Tip
TOP of Mind
Photo TricksUse a photo editing program like PicMonkey.com or
Canva.com to add text to imagesBrand every photo with your logoBuy
a subscription to a stock image libraryTrust usyou do not want to
use images found on GoogleShutterstock.com, Istock and there others
out there
TOP of Mind
Social Media Content TipPost about your Blog contentFacebook
gives more organic reach to this kind of contentIts a great way to
get your expanded content in front of a LOT of peopleInclude a back
story when sharing your blogALWAYS use a graphic that has the blog
title on it
TOP of Mind
A Great Business Social Example
Social Media Content TipShare your Expertise!
TOP of Mind
Social Media Content TipShowcase your fans/customers!
TOP of Mind
More Social Media Content TipsNational Days/MonthsRemember when
#TBTFill in the BlankCaption This PhotoHost a ContestAsk a
QuestionAcknowledge Current HolidaysExclusive offers
TOP of Mind
So, Now What?Business social media worksDont just set it and
forget itRemember the goalsExtend ReachStay Top of MindDrive
TrafficImprove Search Engine ResultsBecome the expertBuild your
brandIncrease Sales!!
TOP of Mind
The Sphere of Social Media
BlogGoogle+FacebookTwitterLinkedInYouTubeWebsiteGoogle
Juice!Google
Juice!SharesLikesCommentsRetweetsFansFollowersSharesLikesCommentsRetweetsFansFollowers
MSW Interactive Designs Can HelpWe have the expertise and
experienceSEOSocial MediaWebsite DesignWe are helping 100+ clients
locally, nationally & Internationally engage on Social
Media
We are affordable AND cheaper than hiring an employee to do
it
We get results! (Just ask our 1000+ clients)
TOP of Mind
Questions?
TOP of MindTOP of Search
