Welcome NET2DC

February 18, 2014

5 Common Tech Tips

That Are Really Wake-up Calls

#1: KNOW YOUR AUDIENCE

Before you develop

your online marketing

campaign, be sure your

audience and your goal

are top of mind.

• Do you even remember

what your programmatic /

communications goals are?

• How will you get in touch

with this tremendous online

audience that’s out there

waiting for you?

#2: FOCUS ON ENGAGEMENT

Don’t just track likes

and friends; focus on

engagement to make

sure you are on the

right track.

• One person’s engagement

is another person’s inaction.

• Retweeting your funny

tweet is great engagement

– but did the tweeter go or

get anyone else to go to

your website?

#3: HIRE “DIGITAL PEOPLE”

Recruit someone other

than an intern to handle

your online brand.

• No one owns the Internet.

• Don’t let tech experience

overshadow content

expertise.

#4: TELL YOUR STORY

Use storytelling to show

your personality and

highlight your brand

online.

• Do you have a story?

• Do you have the correct

technology to share it?

#5: SIGN UP FOR HOOTSUITE

A social management

platform will coordinate

all your online activity.

• Do you have the budget for

someone to manage the

management?

• Do you know what you are

measuring?