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Presentation Tinga Kleefman during Social Media Week Rotterdam on 24 September 2014. Social Media and Privacy - Tinga Kleefman, attorney
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Social Media Week
24 September 2014
Social media and privacy Tinga Kleefman, attorney
Purpose
• Awareness
• Ensure compliance with privacy legislation, because assets of the company will increase
• Embodies goodwill
#SMWRDAM
• Little background on the legislation
• Before discussing and applying it on Google-cases
#SMWRDAM
What is privacy about?
• http://youtu.be/F7pYHN9iC9I
#SMWRDAM
Privacy is about:
• All data relating to any person that can be used to identify directly or indirectly.
• Names• Bankaccounts• Fysical characteristics• Licenseplate• IP number
#SMWRDAM
• Privacy is not about a legal entity • It is about real people and alive!• No matter what age• No employment contracts• No Bookkeeping• No memberships• No Education• No Issues of governemental permits, e.o.
#SMWRDAM
Key
• Explicit consent
• Tick the box
#SMWRDAM
Background info
• Privacy legislation is mostly based upon European law
• Permanenty in development EU and national
• Enforcement by DPA, by consumers• Relevant in contracting• Liability • 14 July 2014 - cookiewalls
#SMWRDAM
Cookies TK 33902
• No tracking cookies without consent
• Functional cookies
- Shopping basket
• Analytics cookies
- Improving use
#SMWRDAM
Obligations when collecting data
• Information clear and in understandable language
• Right to access and correct your own data
• Right for compension for any suffered damage when not acting according to limited consent
#SMWRDAM
Obligations for collector of data
• Secure the collected data, by design, by technical measures
• No longer than needed
• Notify Data Protection Authority about the database
#SMWRDAM
#SMWRDAM
Register databases, purpose and use
#SMWRDAM
#SMWRDAM
• The Dutch Data Protection Authority • Task:• Inform• Advice on legislation• Notification preliminary examination• Enforcement
#SMWRDAM
Google 1
• Investigation into the combining of personal data by Google
• November 2013• Dutch law is applicable Google Netherlands
B.V.• Ambiguous and insufficient info• Tracking cookies without consent• No legal ground for combining data
#SMWRDAM
Google 2: Right to be forgotten
#SMWRDAM
• Google Spain
• European Court
• An internet search provider is responsable for processing of personal data which appear on web pages published by third parties.
Questions?
#SMWRDAM
mr. Tinga [email protected]
T: @Tingakleefman
http://nl.linkedin.com/pub/tinga-kleefman/5/63a/755
C: +31 651396591