THE USE OF SOCIAL MEDIA IN BUSINESSPART 3

AGENDA

Class #1Introduction DefinitionProjectionsDiscussion 1

Class #2Social Media TodayStudy Cases Social Media

ClassificationDriversHistory Discussion 2

Class #3BenefitsIssuesSocial Media

ManagementSocial Media

Management Skills Discussion 3

BENEFITS USING SOCIAL MEDIA FOR BUSINESS

• Customer insights Data Mining and Big Data

• Awareness and loyalty• Advertising• Converting• Customer experiences• SEO• Geotargeting• Find new opportunities• Retargeting

ISSUES RELATED SOCIAL MEDIA IN BUSINESS

• Security• Hijacked corporate presence• Unclear or undefined content • Customer service expectations• Mismanagement of electronic communications

Source: Risk of a corporate social media presence

When a social media campaign goes wrong

SOCIAL MEDIA MANAGEMENT

Definitions"Social media management has the unique potential to remedy current operating challenges and to help companies derive greater value from their customer-driven strategies (Hagel, 2012)."A social media manager is the individual in an organization trusted with monitoring, contributing to, filtering, measuring and otherwise guiding the social media presence of a brand, product, individual or corporation.Types of Social Managers• In House • Outsourced

SOCIAL MEDIA MANAGEMENT SKILLS Seek 400 Trade me 167Sales 21 Sales 7Retail 29 Retail 15Marketing 155 Marketing 80HR Recruitment 12 HR Recruitment 4Design 25 IT 6Customer Service 11 Customer Service 7Advertising 37 Executive

management2

Administration 33 Office and Administration

17

Accounting 12 Government 2Others 65 Others 27Social Media Manager 260 Social Media Manager 67

DISCUSSION 3

Go to internet and find out one Social Media Management online tool and tell us the main characteristics.

Thanks for your attention.

Follow me !!

ONLINE REFERENCES

• https://www.kbmanage.com/concept/social-media-management• http://www.socialmediaexaminer.com/use-google-increase-search-rankings/• https://www.techopedia.com/7/29678/technology-trends/what-is-the-difference-b

etween-big-data-and-data-mining• https://www.brandwatch.com/2016/03/96-amazing-social-media-statistics-and-fa

cts-for-2016/• https://blog.hootsuite.com/social-media-for-business/• https://ec.europa.eu/growth/tools-databases/dem/sites/default/files/page-files/soc

ial_media_v1.1.pdf• https://blog.hootsuite.com/social-media-for-business/• https://www.statista.com/search/?q=social+media+business