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Kiva: Implemen-ng Global Digital Philanthropy
By: Lindsey Auster-‐Weiss
Imagine being able to help people across the world with one click…
Philanthropy has been transformed into digital social good by providing worldwide opportuni-es to help.
Kiva is an excellent
example of an NPO using social media strategy to promote
digital
philanthropy.
Their slogan is:
Kiva is a completely digital company where all fundraising is processed
online.
Kiva inspires people who would like to help globally from the
comfort of their local homes.
How it works: Make a loan
Get repaid
Repeat!
Borrowers can choose who
they would like to help from thousands of different
projects.
Currently, there are 3,198 loans
available.
Whether its funding money to buy a goat to use to sell milk products or seeds for vegetaOon, every dollar is lent to a specific person in need to help them with their cause.
There is an opOonal fee of $3.75 to support the organizaOon,
because 100% of all loans are given to the borrowers.
This kind of donaOon-‐based approach is fundamental to the company’s success and borrowers achieving
op-mal fundraising.
4 seconds between loans
$4,721,950 lent
7,556 new lenders joined
65,082 lenders made a loan
11,069 borrowers funded
They have expanded the social good footprint through not only people, but organiza-ons.
Kiva, a grassroots movement that was founded in 2005, has generated $564,574,275 in loans from 1,173,429
Kiva leaders with a 98.86%
repayment rate.
Powerful example of technology enabling seemingly impossible dreams to come true through lenders
who never imagined they could help.
Kiva has made millions of
impoverished people happier
around the
world.
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philanthropy.html