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Presentation by Shri Jawhar Sircar,Chief Executive Officer,Prasar Bharati,Government of India.India's Public Service Broadcaster (All India Radio & Doordarshan) on 28th. of January 2014 at. 2.00 pm . Held in Chandramukhi-Kadambari Hall. Centenary Building.
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MEDIA REVOLUTION : Myth Or Reality
Jawhar Sircar | CEO, Prasar Bharati 28th Jan., 2014
Calcutta University : ICC
Source: FICCI Frame 2013, *Projected
INDIAN MEDIA – 1 : Overview : Rs K/Cr
Industry 2008 20122013
*2017 *
TV 24.5 37.6 42.7 86.3
Print 17.5 22.8 24.5 34.6
Radio 0.88 1.3 1.4 2.8
Films 10.6 11.4 12.5 19.7
Digital Ad .6 2.2 2.8 8.8
Others 4.8 7.9 9.2 16.6
TOTAL 59.0 83.5 93.3 169.2 2
INDIAN MEDIA - 2 : Overview : % Growth
3Source: FICCI Frame 2013, *Projected
Industry 2011-12 2008-12 (CAGR)
2012-17* (CAGR)
TV 12.5% 11.3% 18.0%
Print 7.3% 6.8% 8.7%
Radio 10.4% 10.7% 16.6%
Films 21.0% 1.9% 11.5%
Digital Ad. 40.9% 37.9% 32.1%
Others 11.12% 10.4% 15.89%
TOTAL 12.6% 9.1% 15.2%
Key
Sectors
TV
Films
Radio
Digital Ads
2012
(%)
45
27
14
2
3
2017
(%)
51
20
12
2
5
INDIAN MEDIA - 3 : Overview : Inter-se
4Source: FICCI Frame 2013, *Projected
INDIAN MEDIA – 4 : Ad Revenue :Trends
Key
Sectors
TV
Radio
Digital Advertising
2012
(‘000Cr)
12.5
15
1.3
2.1
2017
(‘000 Cr)
24
25
2.8
8.8
5Source: FICCI Frame 2013, *Projected
INDIAN MEDIA – 5 : Reach : Millions
6
Internet FM Radio Print Television 0
100
200
300
400
500
600
700
800
124 159243
731
Reach of Different Media Platforms in India
Mil
lio
ns
Source: FICCI Frame 2013, *Projected
INDIAN MEDIA – 6 : Components
Number of Newspapers: 82,000
TV Households: 17 Cr/ 170 Mn
Number of Channels: 825 Active
Readership: 18.19 Cr ?
Internet Users: 17.4 Cr / 174 Mn
SOURCE: FICCI-KPMG REPORT 2013
8
US CHINA UNITED KINGDOM
JAPAN AUSTRALIA INDIA0
100
200
300
400
500
600
700
597.28
192.52
97.33
221.63
45.03 27.13
2010
2012
2016
5.2% CAGR (12-16)
12.00% CAGR (12-16)
3.1% CAGR (12-16)
2.8% CAGR (12-16)
5.2% CAGR (12-16) 15.00% CAGR
(12-16)
Source: PWC; Global Media and Entertainment Outlook 2012-16 Report
MEDIA INDUSTRY GLOBAL (US$ Bn)
539.76
527.8
518.96
505
510
515
520
525
530
535
540
545
2008 2009 2010
Global (Paid Dailies)
9Source: WPT 2010, WAN – INFRA Articles 2011
2004-05 2007-08 2010-110
50
100
150
200
250
300
350
156.72
207.11
329.2
India (Circulation)
Source: Press in India 2010-11
PRINT – 1 : Circulation (Mn)
10
Publication Lang Circulation (Mn)
Dainik Jagran (DJ ) HIN 16.3 Dainik Bhaskar (DB) HIN 14.4 Hindustan (Hn) HIN 12.3 Malayala Manorama (MM) MAL 9.7 Amar Ujala (AU) HIN 8.4 The Times of India (TOI) ENG 7.6 Daily Thanthi (DT) TAM 7.3 Lokmat (LM) MAR 7.3 Rajasthan Patrika (RP) HIN 6.8 Mathrubhumi (MB) MAL 6.3
Source: IRS 2012 Q4
PRINT - 2: Indian Top 10 Dailies
Source: FICCI KPMG, 2013
TV – 1 : Subscribers(Mn)
119
152130
162141
172183
11Digital Cable
Source: FICCI KPMG Report 2013 12
2008 2010 2012E 2014P 2016P 2017P
15.8 19.4 24.534.5
51.8 60.78.2 10.3
12.515.7
20.724.0
Subscription RevenueAdvertisement Revenue
66%
:
34%
66.3
% :
33
.7%
71.6
7% :
28
.33%
TV – 2 : Revenue (Rs.K/Cr.)
13Source: KPMG FICCI Report 2013
‘17 : Radio 2.8 K/Cr. vs. TV 86.3 K/Cr.
RADIO : Projected Rev (Rs.K/Cr.)
Source: FICCI KPMG 2013
2012 2013P 2014P 2015P 2016P 2017P0
50
100
150
200
250
300
350
400
450
99139 174
232286
331
2529
34
40
47
55
Wireless Connections
Wireline Connections
Mil
lio
n c
on
ne
cti
on
sNEW MEDIA – 1 : Internet (2012-17)
14
2012 2013P 2014P 2015P 2016P 2017P0
200
400
600
800
1000
174 226 276351
426496
731 762 791 820 848 873
Internet Users TV Viewers
Mil
lio
ns
Source: FICCI-KPMG 2013
NEW MEDIA – 2 : Internet vs TV
15
Strengthened Democratic Discourse: At grass roots level: 760 mn voters
Open, Fearless, Critical: Even under Threats & Strain
Warded off Censorship & Won Few Exceptions: They are now History!
Forced Government’s Attention on Issues
First 25 yrs: Parliament was the Watchdog Feroze Gandhi, PAC, Sahujain, Mundhra, Telco 16
SUCCESS –1: Print
Early Stage : DD’s Monopoly & Golden Days
Ramayana Mahabharat Buniyaad
17
SUCCESS – 2 : TV : DDn(1)
Hum Log Chitrahaar Nukkad
18
SUCCESS – 2 : TV : DDn(2)
Yeh Jo Hai Zindagi
Impacts & the Spin-offs:
Cultural Unity, through Programmes, Songs, etc
Essential Information: Agricultural Education
Globalization & Lifestyles
Hindu Consciousness (?)
Activism: Rajani, Yeh Jo Jindagi Hai, Ulta Pulta
19
SUCCESS – 2 : TV : DDn(3)
20
SUCCESS – 3 : Private TV Cos.(1)
GEC: Peoples’ Popular Entertainment :
Popular Entertainment: is ‘Bolly-Packed’
Standardization of Indian Bolly-Culture!
Soaps & Serials Reality ShowsCompetitions Songs & Films
21
SUCCESS – 3 : Private TV Cos.(2)
NEWS: Competitive Sensationalism :
Blood Thirsty: ‘Trial by Media’ &
Tehelka (2001) 2G Spectrum (2008)
Adarsh Housing (2010) CWG (2010)
‘Heads Must Roll’. 22
SUCCESS – 3 : Private TV Cos.(3)
From Tool Of The Empire To Unifier Of India
1947 : 18 Txrs + 6 Stations
Now : 577 Txrs + 406 Stations (213 having Studio)
24 Indian Languages & 146 Dialects
Manipur : 30 Languages : 3 Mn
.Vividh Bharati : Unity Through Songs
FM Revolution : Revived the Radio
23
SUCCESS – 4 : Radio : AIR
Listen Live: FM Gold & AIR Urdu:
MEDIA : Issues – 1 : News(1)
Major News Channels Making Losses
Mission or Mystry? Yet Sustaining24
MEDIA : Issues – 1 : News(2)
Paid News & Blackmail
Self ‘Accreditation’
News Head in Rs. 100 Cr. Blackmail?25
MEDIA : Issues – 2 : Barons(A)
Barons : Control Content + Distribution
Cross Media Ownership
26
MEDIA : Issues – 2 : Barons(B)
Colossal Corporates vs Giant Govts.
Baron-Political Nexus: Many are MPs
No Regulatory Mechanism : Leveson
Unlike US, UK, France, etc
27
Cross Media Ownership
MEDIA : Issues – 3 : Cross Media(A)
28
Group of Companies
Broadcasting Distribution Platform
Print TV Channels
FM Radio Station
DTH MSO
Sun TV √ √ √ √ √
Zee Group √ √ √ √ √
Star India √ √ √ √ √
India Today √ √ √
The Times Group
√ √ √
HT Media √ √
ABP Group √ √ √
MEDIA : Issues – 3 : Cross Media(B)
29
Civil Society & Transparency
Press is Interlocutor, Beneficiary & Catalyst
It cannot appropriate entire CREDIT
Transparency in India Led By
Peoples’ Movements Social Activism
Right to Information Consumer Awareness
Judicial Activism Citizen Charter Bill
Regulatory Authorities Blog Space & Netizens
30
IF 4 PILLARS COLLAPSE !!
WILL 5TH PILLAR EMERGE ?
International : From ‘Static’ to ‘Mobile’
Print Digitalizing Super Fast
738 Mn Mobiles Active in India (Sept’13)
Smart Phones: Growing : & Tablets Cheap
From Fixed TVs & PCs > All Going Mobile
Streaming> IPTV > Social Media > Webcast
Bandwidth : 2 National Network Projects
31
MEDIA : Issues – 4 : Future
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