The Great Social Debate! Email Marketing vs. Social Media - Which One is Best for Business? - Toni Harris & Barbara Pender

#SMCamp | @toniharrisspeak | @yoursocialsage

The Great Social Debate! Social Media & Email Marketing

Presented by S.H.E.R.O.E.S.

Toni Harris &Barbara Pender

Social Media Camp

Victoria B.C.

May 23, 2015

Let’s

Get

Soci

al


Let’s take a poll!


This program is for you if…



Your strategy in place is not supportive of your brand on social media

You have a contact list, but you’re not connected to it



You want to increase your revenue using online technology

Who’s READY for some Superpowers?


Many people don’t want to show their personal information. How important is it to have a complete profile?

Excu

ses, E

xcu

ses…


Superpower #1

Complete your profile!

Repeat for all platforms

The F

ace

off


I don’t have enough time to meet with people. How important is it to meet offline?

Excu

ses, E

xcu

ses…


Superpower #2

Take relationships offline

Have a one-on-one meeting

When traveling arrange to meet with the person

IRL V

S U

RL


I just want to hang out on social media. Why is it important to engage with your network?

Excu

ses, E

xcu

ses…


Superpower #3

Create content that people Like, Comment & Share

Post your activities with pictures and links

Conte

nt

is Q

ueen

#besummit


I’m in control of my social media, why do I need email marketing?

Excu

ses, E

xcu

ses…


Superpower #4Em

ail M

ark

eting


Links to your website

Social Share icons

Your social media icons

Your message or testimonial

video

Your header and branding

OW

NERSHIP

Is

KIN

G

#besummit


I have connections but I don’t stand out. Social media doesn’t really get me noticed. What can I do to be more engaging?

Excu

ses, E

xcu

ses…


Superpower #5

Comment and share posts of key connections

Participate in their groups

Direct message and inbox them

Be t

he R

ela

tionsh

ip

#besummit


I hate the way I look on video and I don’t have anything to say. How can video help my business?

Excu

ses, E

xcu

ses…


Ask for written and video testimonials

Share them across all platforms

Place videos in your emails

Superpower #6Lev

era

ge y

our

Rep

#besummit


I don’t have a big list. What should I do to grow my list?

Excu

ses, E

xcu

ses…


Use text-to-join to grow your list

Give something of value away to entice people to join your list

Landing pages

Campaigns

Gro

w Y

our

Lis

t Superpower #7

CASLgo to http://fightspam.gc.ca/eic/site/030.nsf/eng/home


I think social media and email is a waste of time. How do I measure the time I spend on social media and email is a good ROI?

Excu

ses, E

xcu

ses…


Superpower #8

Use your reporting tools in email marketing

Use your metrics in social media platform

Measu

re R

esu

lts


I think mobile apps are too invasive. Is it important that my business is mobile ready?

Excu

ses, E

xcu

ses…


Superpower #9

Mobile Marketing

Location Based Services

Be M

obile R

eady!

Are you ready sit in the

HOT SEAT?!


Conclusion

Complete your profile

Like, Comment and Share

Share testimonials in social media and email

Build relationships

IRL vs. URL


Conclusion

Use email to reach people where they are

Do email the right way!

Grow your list

Review your results and metrics

Be mobile ready


Time for Prizes!


Find us online!

www.i-media-marketing.com

Toni Harris@toniharrisspeak

Barbara Pender@yoursocialsage

Let’s

Sta

y C

onnect

ed