nick westergaard | branddrivendigital.com | fall 2014

2014 CLOSING REMARKS

The Big Ideas... and How to Pack Them Up and Take Them Home

CONVERSATIONS

COMMUNITY

CONTENT

fo·rum ˈfôrəm/

noun 1.

a place, meeting, or medium where ideas and views on a

particular issue can be exchanged.

Created a Vessel

Photo via Flickr user tillwe

“– ann handley @marketingprofs at #socialbrand14

“Becoming a BETTER WRITER means becoming a BETTER MARKETER.”

“– ann handley @marketingprofs at #socialbrand14

“Use social for

STORY.”

“– joe chernov @jchernov at #socialbrand14

MEASURING ROI automatically puts you in the top half of the marketing profession.”

“– jason falls @jasonfalls at #socialbrand14

“Without content you do NOT EXIST.”

“– jason falls @jasonfalls at #socialbrand14

“Measure for the FUTURE, not the PAST.”

“– chris brogan @chrisbrogan at #socialbrand14

Believe in YOURSELFuntil everyone else understands why they should believe in you.”

“– amy schmittauer @schmittastic at #socialbrand14

“Be Clear. Be Confident. BE HUMAN.”

“– darin adams @darinspeaks at #socialbrand14

If you sell to everyone, you sell to

NO ONE.”

“– matt ridings @techguerilla at #socialbrand14

“The value statements mean nothing if you don’t

LIVE THEM.”

“– kerry o’shea gorgone @kerrygorgone at #socialbrand14

The safest choice is to GET PERMISSION or CREATE your own.”

“– john jantsch @ducttape at #socialbrand14

“It’s not storytelling. It’s telling a good STORY WELL.”

“– theodore roosevelt at #socialbrand14

“DO WHAT YOU CAN with what you have, where you are.”

Also

Photo via Flickr user quinn.anya

Your Job ...

Photo via Flickr user Dinner Series

Myth

Photo via Flickr user workshoppe

No Checklist Marketing

Photo via Flickr user kkirugi

THANKS & ANNOUNCEMENTS

#SocialBrand14

Big Thanks to Our Sponsors

Thank You to Our Media Partners

#SocialBrand14

‣ Small Business - Shannon Hanson, TrueNorth

‣ Non-Profit/Education - Caitlin Wiedenheft, United Way

‣ Agencies - Angie Cottrell, Brand Driven Digital

‣ Blogging - Mike Gerholdt, Salesforce.com

‣ B2B Social - Don Stanley, 3Rhino Media

Thank You to Our Birds of a Feather Moderators

#SocialBrand14

#SocialBrand13

A Few Reminders

The Scrappy Marketing Handbook Coming in 2015 from Wiley

#GetScrappy

Cedar Rapids - March 27 Madison - April 9

Des Moines - May 14

NEW EVENT!

branddrivendigital.com

Photo via Flickr user Rosmary

SAVE THE DATE! Social Brand Forum 2015

October 15–16

Let us know what you’d like to see at

#SocialBrand15

#SocialBrand14

SEE YOU ON THE INTERNET