TEXTUAL ANALYSIS WEBSITEBY RYAN GRIFFITHS

WEBSITE LAYOUT – WWW.HERNAMEISBANKS.COM

The homepage for Bank’s website acts as welcome page and takes on a minimalistic style. This homepage also features the unedited album cover photo without text. In the top right hand corner of the webpage there is a drop down menu that offers both internal and external links, all of which allow the reader to find out more information about the artist.

FONT

Bank’s website uses an intricate sans serif font. This font has an almost futuristic style and frequently uses the imagery of eyes. A bespoke style is used that is unique to the artist and is therefore one of her USP’s as it is unlikely that our group would be able to create something similar to using Photoshop. There is also cursive elements used in this logo. The album title’s font is different to the logo of the artist which is a serif font that can easily be seen and read so that the reader is able to differentiate the name of the artist and that of the album. The imagery of eyes may relate to Barthes semantic codes and link to the title of the album as ‘The Altar’ as in religion God is described as being omnipresent and all seeing, which relates to Barthes's semantic code as eyes are what we use and associate with seeing and being knowledgeable . This also relates to the artist career as her debut album was named ‘Goddess’ which might imply that this artist is particularly religious.

COLOUR SCHEME

This website is very minimalistic in style and uses a monochromatic colour scheme with the colour white used for text. The use of black and white is effective in relation to the album's title of ‘The Altar’ as in relation to Barthes's semantic code as the colours black and white are what we would stereotypically associate with something that is traditional and taken very seriously, like religion is to some people. The colour scheme for this website and album are mainly black and white with the occasional use of red and blue during live performances of the songs and in costumes for this albums music videos. These are all simplistic colours which may be considered ambiguous as there is no colour used to bear any connotations about the messages of the album and the music it contains

IMAGES

This website is very appealing due to its heavy use of and in order to make the website more appealing to the reader as they are able to interact with the website by watching this content. The use of videos is also effective as it redirects you to the artists YouTube channel which offers more information about the artist all whilst you are listening to their music. There is also links to music videos from previous eras from the artists career and certain links within video descriptions that redirect you to streaming platforms so that you are able to listen to the artist’s music by simply clicking these hyperlinks on the homepage of the website.

NAVIGATION - LINKS

External links can be found in the social media bar which is placed at the top of

the website and therefore they are the first thing that a potential visitor would see

when navigating this website

Internal links can be found directly above the external links and direct the viewer to

live dates, merchandise the artists discography and finally a news section which is

also linked to the various social media platforms that the artist has.

Site visitors are also given the option to subscribe to a newsletter via email which

will provide them with additional information and updates about the artists.

Internal links use the same style font whilst the external links are

more likely to use logos or symbols e.g. the Facebook and Twitter logos.

NAVIGATION - HOMEPAGE

Further site navigation can be accessed through the sites drop down menu.

The album cover is the focal point of the homepage of the site.

The site’s visitors will become immediately aware of the artists appearance as it the first piece of information they see when they enter this site.

TOUR DATES

MERCHANDISE

NEWSLETTER

MOBILE VIEW

MODE OF ADDRESS

The main mode of address for this website is direct. This is due to the fact thatwithin all the visuals used for this album the artist is shown looking directly intothe camera or engaging with a prop. This further relates to the idea that this is a very sentimental body of work from the artist and therefore they would want it to be the most engaging withtheir fans and this is reflected in the visuals for this album and website.