TEXTUAL

ANALYSIS:WEBSITEBy Ryan Griffiths

Website layout – www.lanadelrey.com

The homepage for Lana Del

Rey’s website acts as a

welcome page and takes on a

minimalistic style. This

homepage also features the

album cover and informs the

reader that the album is out

and gives them the option to

either listen now, redirecting

them to music st reaming

platforms or enter the website

in order to find out more

information on the artist.

Font Lana Del Rey’s website uses a simplistic but bold serif font. This is used in order to

be easily seen and read. A bespoke style is used that is unique to the artist and is

therefore one of her USP’s as it is unlikely that our group would be able to create

something similar to using Photoshop. There is also cursive elements to the logo

used and the album title’s font. This also looks quite similar to handwriting. This

also reflects the albums trailer that was released prior to the record in which the

artist is shown to be writing out the album’s title on a chalkboard in a similar

handwriting style to that on the album cover and website/This may also be

reflective of the idea that this is the artists most personal record and therefore by

using this font it would define it as unique as it is using a different font as opposed

to the rest of her albums.

Album trailer Album cover

Colour scheme This website is very minimalistic in style and uses a magnolia background with a de-saturated crimson colour used for the font.

The crimson shade of red is effective in relation to the album’s title of ‘Lust for Life’ as in relation to Barthes's semantic code as the colour red is something we would stereotypically associate with love, passion or lust.

The colour scheme for this website and album are the colours; magnolia, crimson, teal white and yellow all of which are naturalistic colours which is reflected in the album cover as the artist is presented as having flowers in her hair and standing against the background of a blue sky.

ImagesThis website is very appealing due to its heavy use of images and videos in order to make the website more appealing to the reader as they are able to interact with the website by either watching this content or by looking through the gallery that is shown on the navigation bar at the top of the site. The gallery is also interactive with its audience as it allows you to find out more about the artist or their music if you are to click on the these images. There is also the title of the image and which era of the artist career that it was used as visuals for. There is also certain links which redirect you to streaming platforms so that you are able to listen to the artist’s music by simply clicking on an image on the website.

Navigation – links External links can be found in the social media bar which is placed at the top of both the website and therefore they are the first thing that a potential visitor would see when navigating this website

Internal links can be found directly above the external links and direct the viewer to live dates, merchandise the artists discography and finally a news section which is also linked to the various social media platforms that the artist has.

Site visitors are also given the option to subscribe to a newsletter via email which will provide them with additional information and updates about the artists.

Internal links use the same crimson cursive style font whilst the external links are more likely to use logos or symbols e.g. the Facebook and Twitter logos.

Navigation- Homepage External links to social

media platforms of the

artist

Internal

links to

tour dates

videos

and

merchand

ise.

The name of the artist’s new album is placed centrally so that it the first thing

seen by the visitor of the site and also provides the option to listen to the

album in its entirety, whilst also providing the music video for one of the

singles for the album.

Tour dates

Merchandise

Newsletter

Mobile view

Mode of address

The main mode of address for this website is direct. This is due to the fact that

within all the visuals used for this album the artist is shown looking directly into

the camera . This further relates to the idea that this is the artists most

personal record and therefore they would want it to be the most engaging with

their fans and this is reflected in the visuals for this album and website.