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LET THE TALENT TALK
Insights from Event ParticipantsEvent: Recruiting Hacks / Social Media Recruitment September 27th, 2016
Data collected by: Sudeepta Parasar, TalkpushSample: 30 participants including HR professionals working for Axa, Citi,
Arvato, Stefanini, 24[7], C3, Bank of the Philippine Islands, WNS
© Talkpush – Proprietary and confidential
Ranking the Most Important Recruitment Channels:
#1 Employee Referrals, #2 Job Boards, #3 Social Media
Job Fairs
Company Career Site
Recruitment Vendors
Social Media
Job Boards
Employee ReferralsRANK #1
RANK #2
RANK #3
RANK #4
RANK #5
RANK #6
Average Ranking = 1.7
Average Ranking = 2.0
Average Ranking = 2.3
Average Ranking = 3.4
Average Ranking = 3.6
Average Ranking = 3.8
THE LOWER THE BETTER
Based on data collected from 30 respondents from participating companies such as Uber, Afni, Sitel, UHG, Genpact, Resort World, Eperformax, AXA, WNS, EXL, JP Morgan Chase, Arvato, Citi, C3, 24/7
Which Social Media Platforms do you use? Which Job Boards do you use for Recruiting?
Forums
Others
Facebook Average Ranking = 1.7
Average Ranking = 2.2
Average Ranking = 3.3
Average Ranking = 4.5
Average Ranking = 4.0
Average Ranking = 4.1
Monster
JobsDB
Indeed
Others
Jobstreet Average Ranking = 1.4
Average Ranking = 2.7
Average Ranking = 2.9
Average Ranking = 3.2
Average Ranking = 3.9
Based on data collected from 30 respondents from participating companies such as Uber, Afni, Sitel, UHG, Genpact, Resort World, Eperformax, AXA, WNS, EXL, JP Morgan Chase, Arvato, Citi, C3, 24/7
Facebook = most popular Social Media platform
Jobstreet = most popular job board
55%
59%
66%
Referrals & Shares
of openings via
Run Targeted Ad
Campaigns
Post Job Openings
on your Facebook
Page
41% 41%34%
24%
Speed up
recruitment for
open positions
Building a
Brand Image to
influence
potential
candidates
Build a Cost
Effective
Channel to
Recruit higher
volumes
Identify &
Expand your
talent pool
How do you use Social Media for Recruiting? Why do you use Social Media for Recruiting?
Based on data collected from 30 respondents from participating companies such as Uber, Afni, Sitel, UHG, Genpact, Resort World, Eperformax, AXA, WNS, EXL, JP Morgan Chase, Arvato, Citi, C3, 24/7
Social media is actively being used as a direct sourcing channel
More on
Facebook,
31%
More on
Jobstreet,
66%
Do you spend more on Jobstreet or Facebook for sourcing?
Did your spending mix change from 2015?
26%
37% 37%
Spend Increased
for Jobstreet
Remained the
same
Spend Increased
for Facebook
Based on data collected from 30 respondents from participating companies such as Uber, Afni, Sitel, UHG, Genpact, Resort World, Eperformax, AXA, WNS, EXL, JP Morgan Chase, Arvato, Citi, C3, 24/7
Companies are still spending more on Jobstreet than on Facebook but budgets are shifting in favour of the social media
Based on data collected from 30 respondents from participating companies such as Uber, Afni, Sitel, UHG, Genpact, Resort World, Eperformax, AXA, WNS, EXL, JP Morgan Chase, Arvato, Citi, C3, 24/7
Big spenders: 40% of the respondents are already spending over USD $1,500 per month on social media advertising
Experimenting: Most Companies still tentative on social media efforts (USD 100 to 300)
Monthly Recruitment marketing spend on Social media
Many Recruiters are facing certain internal barriers slowing them down on social media hiring:
“…Organizational policies doesn't allow use of Facebook to recruit (Only used for
advertising & branding)…”
“…Users tend to not read instructions…”
“…Limited access due to Information security restriction…”
“…Struggle to get people and employees to like the page…”
While some companies already spend thousands of dollars every month on social media hiring, others still face internal barriers
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